---
title: "Folic Acid — £514K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/folic-acid"
last_updated: "2026-07-31T14:53:48.083Z"
locale: en
meta:
description: "Niche score 42/100 · £514K/yr market · 481K searches/yr · £5.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £514K/yr market · 481K searches/yr · £5.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Folic Acid — £514K/yr Amazon UK Niche (2026) - Flapen"
---
# **folic acid**
**Skip it**
Prices mostly outside the sweet spot ($3.00–$8.47) — this niche doesn't clear our bar today.
Market size 60Growth 16Conversion 100Competition 16Returns 100Price range 0Avg price 15Brand share 40Review moat 31Quality gap 21
**Conversion**
**Incredible****20.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£514K**
£514K/yr · 481K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,357.36**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.24**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.00–£8.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, folic acid is a £514K/yr Amazon United Kingdom market (481K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folic acid market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£419K–£524K**
- units × avg price
- **Conversion rate**
- **20.4%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**16%**
- Vitabiotics Ultra37% - Natures Aid30% - Vitamatic6% - Nutravita5% - Solgar4% - PuroSure4% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.
15K10KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/folic-acid/trend)
## **Top folic acid search terms**
- **folic acid**336K/yr-6.6%16.9% conv. - **folic acid tablets**107K/yr-62.2%15.3% conv. - **folic acid 400 mcg**20K/yr+11.5%16.4% conv. - **folic acid supplements**7K/yr-14.0%9.6% conv. - **folic acid high strength**7K/yr-36.3%9.3% conv. - **acid folic**3K/yr-6.4%7.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/folic-acid/search-terms)
## **Top folic acid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£51K20%£103K30%£154K40%£206K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitabiotics Ultra Folic Acid Tablets 400 mcg Vitamin B12 - 60 Tablets**Vitabiotics Ultra**£3.00**4.7★5,678 rev](https://www.amazon.co.uk/dp/B01N8RII00) [2**Natures Aid Folic Acid 400mcg Supports Prenatal Health Red Blood Cell Formation DNA Synthesis Vegan Non-GMO Gluten-Free High Potency Natural Supplement 90 Tablets**Natures Aid**£3.43**4.7★7,007 rev](https://www.amazon.co.uk/dp/B000GY75RQ) [3**Vitamatic Folic Acid 1000 mcg (1 mg) - 240 Vegetarian Tablets - 1667 mcg DFE - Vitamin B9**Vitamatic**£8.47**4.8★7,885 rev](https://www.amazon.co.uk/dp/B099JC2YTF) [4**Nutravita Folic Acid Tablets 400 mcg - 400 Vegan Vitamin B9 Tablets - 13 Month Supply - Pregnancy Care - Normal Function of Immune System & Maternal Tissue Growth During Pregnancy**Nutravita**£7.03**4.7★3,850 rev](https://www.amazon.co.uk/dp/B089B96LS8) [5**Solgar Folacin (Folic Acid) 400 g Tablets - Pack of 100 - Supports Maternal Tissue Growth - Reduce Tiredness and Fatigue - Vegan and Gluten Free**Solgar**£5.18**4.7★2,138 rev](https://www.amazon.co.uk/dp/B002PN9V3C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SunVit-Pro Folic Acid Tablets 400mcg Pregnancy Supplement for Women Supports Red Blood Cell Formation Health & B9 Vitamin Prenatal Vitamins Vegan & Gluten-Free 90 Count**SunVit-D3**£4.61**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GS5STSFM) [**Folic Acid Tablets 400mcg | 400 Count (1+ Year Supply) | with Added 5mcg of Vitamin B12 Cyanocobalamin | Pregnancy Support | Suitable for Vegans | By Horbaach**Horbäach**£3.06**306 rev2y ago](https://www.amazon.co.uk/dp/B0D3JFLCQN) [**Folic Acid Tablets 400 mcg - 400 Vegan Vitamin B9 Tablets | 13 Month Supply | Vitamin B9 Pregnancy Care | Normal Function of Immune System & Maternal Tissue Growth During Pregnancy | UK Made Prowise**PH PROWISE Healthcare**£7.38**120 rev2y ago](https://www.amazon.co.uk/dp/B0CFRH571V) [**Folic Acid Pregnancy Tablets High Strength Folate Vitamins - 120 Tablets Folic Acid Vegan Prenatal Vitamins for Women 400mcg Vitamin B9 Prenatal - Pregnancy Supplements - UK Made**NEW LEAF PRODUCTS**£6.71**712 rev3y ago](https://www.amazon.co.uk/dp/B0CB9CRQ5W) [**PuroSure Folic Acid Tablets 400 mcg 90 Tablets - Vitamin B9 Tablets - 3 Month Supply - Pregnancy Care - Normal Function of Immune System & Maternal Tissue Growth During Pregnancy**PuroSure**£3.04**240 rev3y ago](https://www.amazon.co.uk/dp/B0BLP76R5H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SunVit-Pro Folic Acid Tablets 400mcg Pregnancy Supplement for Women Supports Red Blood Cell Formation Health & B9 Vitamin Prenatal Vitamins Vegan & Gluten-Free 90 Count**SunVit-D3**£4.61**4.5★**▲ 359%**](https://www.amazon.co.uk/dp/B0GS5STSFM) [**Folic Acid Tablets 400 mcg - 400 Vegan Vitamin B9 Tablets | 13 Month Supply | Vitamin B9 Pregnancy Care | Normal Function of Immune System & Maternal Tissue Growth During Pregnancy | UK Made Prowise**PH PROWISE Healthcare**£7.38**4.6★**▲ 74%**](https://www.amazon.co.uk/dp/B0CFRH571V) [**Nutravita Folic Acid Tablets 400 mcg - 400 Vegan Vitamin B9 Tablets - 13 Month Supply - Pregnancy Care - Normal Function of Immune System & Maternal Tissue Growth During Pregnancy**Nutravita**£7.03**4.7★**▲ 54%**](https://www.amazon.co.uk/dp/B089B96LS8) [**Solgar Folacin (Folic Acid) 400 g Tablets - Pack of 100 - Supports Maternal Tissue Growth - Reduce Tiredness and Fatigue - Vegan and Gluten Free**Solgar**£5.18**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B002PN9V3C) [**Natures Aid Folic Acid 400mcg Supports Prenatal Health Red Blood Cell Formation DNA Synthesis Vegan Non-GMO Gluten-Free High Potency Natural Supplement 90 Tablets**Natures Aid**£3.43**4.7★**— 8%**](https://www.amazon.co.uk/dp/B000GY75RQ)
**~~View all trending →~~**
## **What buyers say about folic acid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Does what folic acid does so no complaints”*
**Value For Money**17%
*“Good Value”*
**Ease Of Chewing/Swallowing**11%
*“Easy to swallow”*
**Advertised Vs Actual Product**8%
*“Just as advertised”*
**Iron**7%
*“Helps to keep iron levels up”*
**Energy Level**5%
*“Really good for keeping up your energy levels”*
**Vitamin**3%
*“The fact that they include vitamin C, B12, and folic acid is a nice bonus”*
**Ease Of Use**3%
*“easy to use”*
**Nutritional Content**2%
*“Nutrition geeks are absolutely true to name”*
**Side Effects**2%
*“No side affects”*
### **What buyers complain about **
**Iron**8%
*“Just had a blood test and Im deficient in Iron and B12”*
**Ethical Trade/Fair Trade**5%
*“it looks illegal”*
**Ease Of Chewing/Swallowing**4%
*“Wasnt swallow”*
**Taste-Overall**4%
*“They have no discernible taste”*
**Functionality-Overall**3%
*“Didnt work for me”*
**Energy Level**3%
*“I didn't have the energy”*
**Muscle Pain Relief**3%
*“After 60days of taking this my muscles really starting hurting,like someone constantly punching you in one spot over and over”*
**Ease Of Use**3%
*“Not an easy product to do a write up on straight away”*
**Heating**3%
*“Make my belly hot”*
**Size-Overall**3%
*“The tablet size is small”*
## **Common questions**
- **Is folic acid profitable to sell on Amazon United Kingdom?**
- The niche generates £514K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the folic acid niche?**
- 11 brands and 41 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in folic acid?**
- Top complaints mined from reviews: Iron, Ethical Trade/Fair Trade, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- **When does demand for folic acid peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the folic acid niche?**
- Listings span £3.00–£8.47; the average listing price is £5.24 (sweet spot $15–$100). The average incumbent carries 3,357 reviews — the moat a new listing must climb.
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