---
title: "Folate — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/folate"
last_updated: "2026-07-31T13:03:53.025Z"
locale: en
meta:
description: "Niche score 39/100 · £97K/yr market · 89K searches/yr · £9.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £97K/yr market · 89K searches/yr · £9.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Folate — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **folate**
**Skip it**
Soft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 18Conversion 92Competition 21Returns 100Price range 25Avg price 31Brand share 32Review moat 46Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,874.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.70**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.43–£18.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£97K**
£97K/yr · 89K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, folate is a £97K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folate market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£97K–£121K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**10%**
- Solgar58% - NutriVolv11% - Health Leads ...Working With Nature8% - Zita West4% - Together4% - INNOPURE4% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -13.8% search growth over the last 90 days.
2K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/folate/trend)
## **Top folate search terms**
- **folate**51K/yr-13.8%11.0% conv. - **folate supplements**34K/yr-11.7%8.4% conv. - **folate supplement**3K/yr-21.7%8.3% conv. - **folate tablets**2K/yr-41.7%8.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/folate/search-terms)
## **Top folate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£19K30%£29K40%£39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Solgar Folate (as Metafolin) 400 g Tablets - Food Supplement - Pack of 50 - Supports Blood Formation - Helps Reduce Tiredness and Fatigue - Wellbeing for Men and Women - Vegan**Solgar**£6.83**4.7★2,320 rev](https://www.amazon.co.uk/dp/B001PYVHHK) [2**Solgar Folate 1000mcg - High Strength Formula - Healthy Maternal Tissue Growth During Pregnancy - Vegan - 60 Tablets**Solgar**£11.31**4.7★2,320 rev](https://www.amazon.co.uk/dp/B00E667UO8) [3**Folate (L-Methylfolate) 1000mcg | 120 Vegan Tablets | 5-MTHF (Vitamin B9) | 4 Months Supply | Active Methylated Form of Folic Acid | One-a-Day | Suitable for Pregnancy Pure Formula | by NutriVolv**NutriVolv**£5.79**4.6★140 rev](https://www.amazon.co.uk/dp/B0FC2X24RV) [4**Folate (L-Methylfolate 5-MTHF) 400mcg | 90 Vegan Capsules | Active Vitamin B9 | MTHFR Support | Prenatal & Pregnancy | Magnesium Stearate Free | Made in Wales | Health Leads UK**Health Leads ...Working With Nature**£7.61**4.7★555 rev](https://www.amazon.co.uk/dp/B07SZGV5RL) [5**Solgar Folate (as Metafolin) 400 g Tablets - Food Supplement Pack of 100 - for Pregnancy and Those Trying to Conceive - Wellbeing for Men and Women - Vegan**Solgar**£11.33**4.7★2,320 rev](https://www.amazon.co.uk/dp/B00H7JYKHQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INNOPURE L-Methylfolate Folate 400mcg (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules**INNOPURE**£12.39**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GH6TSB7Z) [**Folate (L-Methylfolate) 1000mcg | 120 Vegan Tablets | 5-MTHF (Vitamin B9) | 4 Months Supply | Active Methylated Form of Folic Acid | One-a-Day | Suitable for Pregnancy Pure Formula | by NutriVolv**NutriVolv**£5.79**140 rev1y ago](https://www.amazon.co.uk/dp/B0FC2X24RV) [**Folate from Spinach | Natural Alternative to Folic Acid | 400 mcg | 5-MTHF Form | Vegan | Made in The UK | 30 Capsules | Together Health**Together**£7.33**82 rev2y ago](https://www.amazon.co.uk/dp/B0CSG6LR2J) [**Zita West Premium Folate (L-Methylfolate) 400g - Quatrefolic Formula for Pre-Conception & Pregnancy - 30 Vegan Capsules**Zita West**£11.03**22 rev2y ago](https://www.amazon.co.uk/dp/B0CKRFCMRK) [**Igennus Pure Methyl Folate 400 mcg 180 Tablets 5-MTHF Active Folate (B9)**Igennus Healthcare Nutrition**£14.43**1,408 rev3y ago](https://www.amazon.co.uk/dp/B0C62KJGN6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INNOPURE L-Methylfolate Folate 400mcg (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules**INNOPURE**£12.39**5.0★**▲ 243%**](https://www.amazon.co.uk/dp/B0GH6TSB7Z) [**Pure Encapsulations Folate 400 - Folate Folic Acid Fertility - 90 Capsules**Pure Encapsulations**£18.90**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B081M59YR5) [**Freak Athletics Folate 1000mcg (L-Methylfolate) 120 Capsules 5-MTHF Active Form of Folic Acid/Vitamin B9 UK Made**Freak Athletics**£10.75**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B08KC6614X) [**Igennus Pure Methyl Folate 400 mcg 180 Tablets 5-MTHF Active Folate (B9)**Igennus Healthcare Nutrition**£14.43**4.6★**▲ 27%**](https://www.amazon.co.uk/dp/B0C62KJGN6) [**Solgar Folate 1000mcg - High Strength Formula - Healthy Maternal Tissue Growth During Pregnancy - Vegan - 60 Tablets**Solgar**£11.31**4.7★**▲ 18%**](https://www.amazon.co.uk/dp/B00E667UO8)
**~~View all trending →~~**
## **What buyers say about folate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Does what folic acid does so no complaints”*
**Value For Money**13%
*“Value for Money”*
**Ease Of Chewing/Swallowing**10%
*“Easy to swallow”*
**Iron**7%
*“Helps to keep iron levels up”*
**Energy Level**6%
*“Energy levels have significantly improved”*
**Advertised Vs Actual Product**5%
*“Just as advertised”*
**Vitamin**3%
*“The fact that they include vitamin C, B12, and folic acid is a nice bonus”*
**Nutritional Content**3%
*“I like that they include B12 and folic acid”*
**Ease Of Use**3%
*“easy to use”*
**Side Effects**2%
*“No side affects”*
### **What buyers complain about **
**Iron**7%
*“Just had a blood test and Im deficient in Iron and B12”*
**Color**5%
*“Strange colour”*
**Size-Overall**4%
*“Very small,”*
**Dosage**4%
*“I stop to take”*
**Ethical Trade/Fair Trade**4%
*“it looks illegal”*
**Taste-Overall**4%
*“They have no taste or smell”*
**Ease Of Chewing/Swallowing**3%
*“Wasnt swallow”*
**Advertised Vs Actual Product**3%
*“Folate not folic”*
**Acid Regulator/Stomach Ache Relief**3%
*“I was extremely anaemic”*
**Muscle Pain Relief**3%
*“After 60days of taking this my muscles really starting hurting,like someone constantly punching you in one spot over and over”*
## **Common questions**
- **Is folate profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the folate niche?**
- 11 brands and 34 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in folate?**
- Top complaints mined from reviews: Iron, Color, Size-Overall. The return rate is 0.1%.
- **When does demand for folate peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the folate niche?**
- Listings span £3.43–£18.90; the average listing price is £9.70 (sweet spot $15–$100). The average incumbent carries 1,875 reviews — the moat a new listing must climb.
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