---
title: "Foil Shaver — £707K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/foil-shaver"
last_updated: "2026-07-31T07:22:41.891Z"
locale: en
meta:
description: "Niche score 62/100 · £707K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £707K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foil Shaver — £707K/yr Amazon UK Niche (2026) - Flapen"
---
# **foil shaver**
**Worth a look**
Shows a sweet-spot price point ($33.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 27Conversion 39Competition 54Returns 70Price range 92Avg price 95Brand share 79Review moat 61Quality gap 84
**Avg price**
**Incredible****£33.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.93–£82.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£707K**
£707K/yr · 682K searches
**Review moat**
**Good****1,042.19**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, foil shaver is a £707K/yr Amazon United Kingdom market (682K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foil shaver market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£500K–£667K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **15.2%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**171**
**Top-5 brand share**
**56%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 88%
**Open market**
**35%**
- YAHSEWYO14% - Manscaped Refining The Gentleman12% - BaByliss11% - Brightup10% - Braun10% - BTQCTM8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/foil-shaver/trend)
## **Top foil shaver search terms**
- **foil shaver**430K/yr+3.3%2.5% conv. - **foil shaver for men**82K/yr-11.5%2.8% conv. - **mens electric foil shavers**26K/yr+40.4%0.6% conv. - **mens foil shaver**29K/yr+8.1%2.5% conv. - **electric foil shaver**15K/yr+0.4%2.3% conv. - **skin fade shaver**12K/yr+11.3%2.0% conv. - **foil razor**12K/yr-11.6%2.4% conv. - **foil head shaver**7K/yr+34.9%0.8% conv. - **single foil shaver**6K/yr+19.3%1.2% conv. - **barber shaver**6K/yr+7.2%0.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/foil-shaver/search-terms)
## **Top foil shaver products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£28K8%£57K12%£85K16%£113K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Foil Shaver Electric Razor for Men Mini Shavers for Men Waterproof Mens Electric Shavers Cordless Rechargeable Double Floating Blade for Close Shaving Travel Razors Trimmer Wet & Dry 90min Runtime**YAHSEWYO**£21.47**4.3★398 rev](https://www.amazon.co.uk/dp/B0F7479VPN) [2**MANSCAPED The Handyman Compact Face Shaver Portable Mens Travel Facial Hair Groomer USB-C Rechargeable Razor Electric Foil Face Shaver Waterproof Cordless Dual-Action SkinSafe Foil Blades**Manscaped Refining The Gentleman**£46.82**4.3★4,512 rev](https://www.amazon.co.uk/dp/B0C9LKH31T) [3**Brightup Foil Shaver Electric Razor for Men Upgraded Electric Shaver with Pop Up Trimmer USB-C Rechargeable Waterproof Cordless Double Floating Blade for Close Shaving Black**Brightup**£24.35**4.0★1,269 rev](https://www.amazon.co.uk/dp/B0D6BH5N15) [4**BaByliss Pro Titanium Foil Shaver**BaByliss**£60.12**4.3★1,741 rev](https://www.amazon.co.uk/dp/B07VCFC67W) [5**Shavers for Men Foil Shaver with Floating Blade 100% Waterproof Electric Razor for Men Precision Beard Trimmer Rechargeable Electric Shaver 100-Min Cordless Smart LED Travel Lock**BTQCTM**£24.45**4.3★1,295 rev](https://www.amazon.co.uk/dp/B0DXPMQLR7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BaByliss SuperX Single Foil Shaver for Men UltraClose Shave Japanese Steel Foil Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996SU**BaByliss**£53.03**20 rev3mo ago](https://www.amazon.co.uk/dp/B0GX7H6YN9) [**Mens Foil Shaver Reciprocating Razor with 3-Speed Adjustment LED Display USB Rechargeable Waterproof Metal Body Portable Cordless Shaver for Wet & Dry Use**Gentlemen's BARBER SHOP LARGNER Haircuts&Shaves**£23.79**35 rev3mo ago](https://www.amazon.co.uk/dp/B0GWQ37WYJ) [**VIKICON Foil Shaver: Electric Razor for Men Mini Mens Electric Shavers for Face Portable & Waterproof Travel Shaver Dual Floating Blades for Close Shaving USB-C Rechargeable Gifts for Men(Black)**VIKICON**£23.19**14 rev4mo ago](https://www.amazon.co.uk/dp/B0GTY81Q9L) [**Foil Shaver Electric Razor: Mini Electric Shaver for Men with 4 Floating Blades 2 Gears Adjustable IPX7 Waterproof Big LED Display USB-C**VitezTab**£31.50**10 rev4mo ago](https://www.amazon.co.uk/dp/B0GQHHZ83T) [**VIISHARE Foil Shaver: Electric Razor for Men - Travel Shaver with 3 Floating Blades - Mini Portable Electric Shavers - Waterproof Mens Foil Shaver - Rechargeable Wet & Dry Use Gift for Men Father**VIISHARE**£22.88**87 rev6mo ago](https://www.amazon.co.uk/dp/B0FNWXNW58)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BaByliss SuperX Single Foil Shaver for Men UltraClose Shave Japanese Steel Foil Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996SU**BaByliss**£53.03**4.3★**▲ 269%**](https://www.amazon.co.uk/dp/B0GX7H6YN9) [**Electric Foil Shavers for Men Yineel VT100 Portable shavers for Men foil Rechargeable Mini Electric Razor for Close Face Shaver 3 Floating Blades IPX7 Waterproof Home Use Gifts for Men**Yineel**£21.20**4.6★**▲ 268%**](https://www.amazon.co.uk/dp/B0G6D3XTBY) [**Mens Foil Shaver Reciprocating Razor with 3-Speed Adjustment LED Display USB Rechargeable Waterproof Metal Body Portable Cordless Shaver for Wet & Dry Use**Gentlemen's BARBER SHOP LARGNER Haircuts&Shaves**£23.79**4.0★**▲ 263%**](https://www.amazon.co.uk/dp/B0GWQ37WYJ) [**Foil Shaver Electric Razor: Mini Electric Shaver for Men with 4 Floating Blades 2 Gears Adjustable IPX7 Waterproof Big LED Display USB-C**VitezTab**£31.50**4.6★**▲ 262%**](https://www.amazon.co.uk/dp/B0GQHHZ83T) [**Skull Foil Shaver - Super sharp anti-allergy gold blade provides zero drag perfect for professional or at-home use**TPOB**£29.18**4.2★**▲ 248%**](https://www.amazon.co.uk/dp/B0B6D81T44)
**~~View all trending →~~**
## **What buyers say about foil shaver**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Excellent value”*
**Quality-Overall**16%
*“the build quality feels solid”*
**Ease Of Use**11%
*“easy to hold”*
**Charging**9%
*“charges well”*
**Battery Life**9%
*“Great battery”*
**Weight Light**3%
*“The shaver is lightweight”*
**Soft Feel**3%
*“it is smooth”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Portability**3%
*“it carry able”*
**Ease Of Cleaning**2%
*“its easy to rinse clean after use”*
### **What buyers complain about **
**Charging**13%
*“Will not charge”*
**Functionality-Overall**11%
*“Poor performance”*
**Quality-Overall**10%
*“Amazon is selling low-quality products”*
**Durability**9%
*“Broke in less than 2 months”*
**Allergies**5%
*“Skin irritation”*
**Value For Money**4%
*“Waste of money”*
**Size-Overall**4%
*“It's small”*
**Battery Life**2%
*“It doesn't display how much battery life is left”*
**Ease Of Use**2%
*“its just impossible”*
**Add-Ons/Attachments**2%
*“it did not come with extra attachments which the previous one did, comes Etc”*
### **Top return reasons **
**Functionality-Overall**33%
**Charging**11%
**Quality-Overall**11%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**6%
**Damage/Burn Hair**5%
**Size-Overall**3%
**Product Condition**2%
**Add-Ons/Attachments**2%
**Skin Health**2%
## **Common questions**
- **Is foil shaver profitable to sell on Amazon United Kingdom?**
- The niche generates £707K/yr across 32 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the foil shaver niche?**
- 19 brands and 171 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in foil shaver?**
- Top complaints mined from reviews: Charging, Functionality-Overall, Quality-Overall. The return rate is 2.2%.
- **When does demand for foil shaver peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the foil shaver niche?**
- Listings span £11.93–£82.24; the average listing price is £33.33 (sweet spot $15–$100). The average incumbent carries 1,042 reviews — the moat a new listing must climb.
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