---
title: "Foil Blankets — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/foil-blankets"
last_updated: "2026-07-31T13:07:10.417Z"
locale: en
meta:
description: "Niche score 47/100 · £109K/yr market · 113K searches/yr · £6.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £109K/yr market · 113K searches/yr · £6.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foil Blankets — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **foil blankets**
**Skip it**
Prices mostly outside the sweet spot ($1.74–$14.97) — this niche doesn't clear our bar today.
Market size 26Growth 70Conversion 97Competition 19Returns 99Price range 0Avg price 17Brand share 34Review moat 64Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+52.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****931.53**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£109K**
£109K/yr · 113K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.17**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.74–£14.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, foil blankets is a £109K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foil blankets market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£123K–£154K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**12%**
- Value Aid32% - Safety First Aid Group30% - MIXIAO16% - SYNYOUR4% - HONYAO3% - General Medi3% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.1% search growth over the last 90 days.
9K7KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/foil-blankets/trend)
## **Top foil blankets search terms**
- **foil blanket**86K/yr+37.4%13.2% conv. - **emergency foil blanket**12K/yr+253.7%11.5% conv. - **foil blankets first aid**11K/yr+17.8%16.4% conv. - **emergency blanket foil**4K/yr+67.8%10.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/foil-blankets/search-terms)
## **Top foil blankets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£33K40%£44K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Value Aid Adults Foil Blanket**Value Aid**£1.74**4.7★2,617 rev](https://www.amazon.co.uk/dp/B07K7PVVVY) [2**Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)**Safety First Aid Group**£4.45**4.7★1,024 rev](https://www.amazon.co.uk/dp/B001FIQ7XU) [3**MIXIAO Emergency Foil Blanket (Pack of 15) Survival Thermal Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 15)**MIXIAO**£10.46**4.6★92 rev](https://www.amazon.co.uk/dp/B0CR651FQS) [4**MIXIAO Emergency Foil Thermal Blanket (Pack of 6) 210 x 160 cm (82 x 63) Survival Reflective Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 6)**MIXIAO**£5.37**4.5★49 rev](https://www.amazon.co.uk/dp/B0DGXTJB3M) [5**SYNYOUR Foil Blankets 5 Pieces Emergency Blanket Silver Survival Blanket 160 x 210 cm Thermal Blanket for First Aid Outdoors Hiking Marathons Reflective Space Blanket**SYNYOUR**£6.26**4.2★14 rev](https://www.amazon.co.uk/dp/B0F9LFNDZK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JADUFHU Emergency Blankets Foil Mylar Blanket 210×130 cm Survival Foil Thermal Blanket for Outdoors Hiking First Aid Marathons (Pack of 6)**JADUFHU**£4.80**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H336XZ1G) [**MOXYOY Emergency Blankets Survival Foil Thermal Blanket 210×130 cm Foil Mylar Thermal Blankets for Outdoors Camping Hiking (Silver Pack of 6)**MOXYOY**£4.15**18 rev10mo ago](https://www.amazon.co.uk/dp/B0FMY6ZRWL) [**SYNYOUR Foil Blankets 5 Pieces Emergency Blanket Silver Survival Blanket 160 x 210 cm Thermal Blanket for First Aid Outdoors Hiking Marathons Reflective Space Blanket**SYNYOUR**£6.26**14 rev1y ago](https://www.amazon.co.uk/dp/B0F9LFNDZK) [**MIXIAO Emergency Foil Thermal Blanket (Pack of 6) 210 x 160 cm (82 x 63) Survival Reflective Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 6)**MIXIAO**£5.37**49 rev1y ago](https://www.amazon.co.uk/dp/B0DGXTJB3M) [**Lomo Emergency Foil Blanket - Silver Space Blanket - 10 Pack**Lomo**£4.11**3 rev2y ago](https://www.amazon.co.uk/dp/B0D6H2XCMP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JADUFHU Emergency Blankets Foil Mylar Blanket 210×130 cm Survival Foil Thermal Blanket for Outdoors Hiking First Aid Marathons (Pack of 6)**JADUFHU**£4.80**5.0★**▲ 162%**](https://www.amazon.co.uk/dp/B0H336XZ1G) [**Lomo Emergency Foil Blanket - Silver Space Blanket - 10 Pack**Lomo**£4.11**4.7★**▲ 152%**](https://www.amazon.co.uk/dp/B0D6H2XCMP) [**SYNYOUR Foil Blankets 5 Pieces Emergency Blanket Silver Survival Blanket 160 x 210 cm Thermal Blanket for First Aid Outdoors Hiking Marathons Reflective Space Blanket**SYNYOUR**£6.26**4.2★**▲ 56%**](https://www.amazon.co.uk/dp/B0F9LFNDZK) [**Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)**Safety First Aid Group**£4.45**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B001FIQ7XU) [**MIXIAO Emergency Foil Blanket Survival Thermal Mylar Blankets Individually Packaged Perfect for Outdoors Hiking Survival Marathons or First Aid MXA025**MIXIAO**£14.97**4.7★**▲ 23%**](https://www.amazon.co.uk/dp/B0CS6XGSLH)
**~~View all trending →~~**
## **What buyers say about foil blankets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Heating**15%
*“Heat wave protection for my windows”*
**Quality-Overall**13%
*“These are great quality”*
**Advertised Vs Actual Product**12%
*“worked way better than expected”*
**Value For Money**7%
*“Looks like a good product for the money”*
**Portability**7%
*“Easy to carry for any traveling on foot or any vehicles”*
**Durability**7%
*“Light weight, strong doesnt break easily”*
**Fun/Entertainment Experience**5%
*“Great for little extra gift for mums / baby showers as great sensory toy for newborn all the way up the years”*
**Compactness**5%
*“Very compactly folded single bed size”*
**Weight Light**5%
*“Lightweight and compact”*
**Warmth**3%
*“worked great keep him toasty warm”*
### **What buyers complain about **
**Thickness**30%
*“Thin”*
**Color**20%
*“product description should contain two colors”*
**Size-Overall**20%
*“Theyre quite big”*
**Advertised Vs Actual Product**10%
*“Def not the size advertised”*
### **Top return reasons **
**Size-Overall**59%
**Quality-Overall**9%
**Thin**9%
**Strength**9%
**Durability**5%
**Paint Quality**5%
**Thickness**5%
## **Common questions**
- **Is foil blankets profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the foil blankets niche?**
- 12 brands and 22 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in foil blankets?**
- Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 0.2%.
- **When does demand for foil blankets peak?**
- Demand peaks in Jul–Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the foil blankets niche?**
- Listings span £1.74–£14.97; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.
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