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whiter",{"topic":747,"percentOfMentions":748,"verbatims":749},"Tooth Sensitivity",0.0279,[750,751,752],"Great for sensitive teeth too","which is good for babies teeth","my teeth have miraculously gotten better",{"topic":754,"percentOfMentions":755,"verbatims":756},"Cleansing",0.0263,[757,758,759],"It rinses away cleanly","It cleans well","Teeth feel clean",{"topic":761,"percentOfMentions":762,"verbatims":763},"Ease Of Cleaning",0.025699999999999997,[764,758,765],"good cleaning results","cleans effectively",{"topic":767,"percentOfMentions":768,"verbatims":769},"Ease Of Use",0.0232,[770,771,772],"it has made the whole routine much easier","it has definitely helped make things easier","Simple to use",[774,780,786,792,798,804,811,817,823,829],{"topic":733,"percentOfMentions":775,"verbatims":776},0.1699,[777,778,779],"TOO expensive","A bit pricey","This product is expensive",{"topic":712,"percentOfMentions":781,"verbatims":782},0.11259999999999999,[783,784,785],"Not a strong mint taste","Bad taste","Weird taste",{"topic":705,"percentOfMentions":787,"verbatims":788},0.0444,[789,790,791],"ended up making my teeth worse","This toothpaste really upset me","its definitely not helping my teeth",{"topic":747,"percentOfMentions":793,"verbatims":794},0.04,[795,796,797],"When I have had issues like recently with a broken filling that might become sensitive or slight chip on tooth there has been a decrease in sensitivity","it makes my teeth more sensitive","Made my teeth even more sensitive",{"topic":719,"percentOfMentions":799,"verbatims":800},0.0337,[801,802,803],"Artificial flavour","Definitely not flavourless","I didnt like the flavour though",{"topic":805,"percentOfMentions":806,"verbatims":807},"Hard Feel",0.024300000000000002,[808,809,810],"Too Harsh for Little Ones","can be a bit harsh for their palate","The tube is *very* stiff",{"topic":761,"percentOfMentions":812,"verbatims":813},0.02,[814,815,816],"Usually brushing is a bit of a struggle","My teeth did not feel clean after brushing","my teeth never feel clean after using it",{"topic":818,"percentOfMentions":819,"verbatims":820},"Sensitivity-Overall",0.0178,[821,822],"This product has a vile taste not good for sensory sensitive kids at all","this is the worst left my teeth feeling sensitive and unclean",{"topic":824,"percentOfMentions":825,"verbatims":826},"Advertised Vs Actual Product",0.013300000000000001,[827,828],"False marketing","Misleading information",{"topic":830,"percentOfMentions":831,"verbatims":832},"Artificial Sweeteners",0.0115,[833,834,835],"Im not keen on sweeteners","It's mild and natural tasting, not at all like those overly sweet, artificial-tasting toothpastes you see on the shelf","Its not candy-sweet",[837,839,841,843,846,849,851,853,855,857],{"reason":824,"pct":838},0.1389,{"reason":712,"pct":840},0.1042,{"reason":733,"pct":842},0.0833,{"reason":844,"pct":845},"Leak-Proof",0.0764,{"reason":847,"pct":848},"Functionality-Overall",0.0694,{"reason":705,"pct":850},0.0556,{"reason":747,"pct":852},0.0417,{"reason":854,"pct":852},"Bitter",{"reason":856,"pct":852},"Ingredients-Overall",{"reason":740,"pct":858},0.0347,[860,864,869,874,879,884,889,894,899,904],{"term":163,"volume":861,"growthQoq":862,"conversionRate":863},28285,-0.0955,0.0983,{"term":865,"volume":866,"growthQoq":867,"conversionRate":868},"kids fluoride free toothpaste",11198,-0.1478,0.1212,{"term":870,"volume":871,"growthQoq":872,"conversionRate":873},"weleda toothpaste kids",6853,0.4434,0.0876,{"term":875,"volume":876,"growthQoq":877,"conversionRate":878},"gutology uk toothpaste kids",10423,-0.2883,0.2602,{"term":880,"volume":881,"growthQoq":882,"conversionRate":883},"non fluoride toothpaste kids",4904,-0.0714,0.0883,{"term":885,"volume":886,"growthQoq":887,"conversionRate":888},"kids toothpaste fluoride free",5149,-0.1481,0.1059,{"term":890,"volume":891,"growthQoq":892,"conversionRate":893},"fluoride free kids toothpaste",4304,-0.3072,0.1223,{"term":895,"volume":896,"growthQoq":897,"conversionRate":898},"kids natural toothpaste",3145,-0.1474,0.1226,{"term":900,"volume":901,"growthQoq":902,"conversionRate":903},"weleda kids toothpaste",2514,0.386,0.0942,{"term":905,"volume":906,"growthQoq":907,"conversionRate":908},"gutology kids",2281,-0.0183,0.3224,[910,917,923,928,933,938],{"title":911,"href":912,"score":913,"verdict":914,"marketSize":915,"growth90":916},"cooling towel","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fcooling-towel",69,"launch",1137192.14,74.7069,{"title":918,"href":919,"score":208,"verdict":920,"marketSize":921,"growth90":922},"collagen","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fcollagen","watch",6648317.48,-0.2012,{"title":924,"href":925,"score":208,"verdict":920,"marketSize":926,"growth90":927},"dry skin remover feet","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fdry-skin-remover-feet",235925.99,0.7819,{"title":929,"href":930,"score":208,"verdict":920,"marketSize":931,"growth90":932},"stryde knee strap","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fstryde-knee-strap",112220.17,2797.8158,{"title":934,"href":935,"score":208,"verdict":920,"marketSize":936,"growth90":937},"libre 2 sensor covers","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Flibre-2-sensor-covers",239945.65,0.6712,{"title":939,"href":940,"score":208,"verdict":920,"marketSize":941,"growth90":942},"water retention tablets","\u002Fresearch\u002Fuk\u002Fhealth-personal-care\u002Fwater-retention-tablets",470063.28,0.4718]