---
title: "Trend — flossers - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/flossers/trend"
last_updated: "2026-07-31T10:59:18.743Z"
locale: en
meta:
  description: "Niche score 45/100 · £63K/yr market · 61K searches/yr · £5.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £63K/yr market · 61K searches/yr · £5.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — flossers - Flapen"
---

# **flossers**

**Skip it**

Pricing outside the sweet spot ($5.37 avg) — this niche doesn't clear our bar today.

Market size 16Growth 22Conversion 100Competition 57Returns 100Price range 28Avg price 15Brand share 30Review moat 24Quality gap 48

**Conversion**

**Incredible****19.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£2.15–£20.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****6,658.96**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£63K**

£63K/yr · 61K searches

**Avg price**

**Bad****£5.37**

avg listing price — sweet spot $15–$100