---
title: "Flossers — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/flossers"
last_updated: "2026-07-31T11:34:32.846Z"
locale: en
meta:
description: "Niche score 45/100 · £63K/yr market · 61K searches/yr · £5.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £63K/yr market · 61K searches/yr · £5.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flossers — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **flossers**
**Skip it**
Pricing outside the sweet spot ($5.37 avg) — this niche doesn't clear our bar today.
Market size 16Growth 22Conversion 100Competition 57Returns 100Price range 28Avg price 15Brand share 30Review moat 24Quality gap 48
**Conversion**
**Incredible****19.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£2.15–£20.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,658.96**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£63K**
£63K/yr · 61K searches
**Avg price**
**Bad****£5.37**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flossers is a £63K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flossers market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£67K–£81K**
- units × avg price
- **Conversion rate**
- **19.3%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**105**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**10%**
- Plackers64% - Smilcloud8% - Y-Kelin6% - Cleanse6% - DenTek3% - HouChanges3% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -5.3% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/flossers/trend)
## **Top flossers search terms**
- **plackers**17K/yr+4.2%21.2% conv. - **flossers**19K/yr-4.5%14.0% conv. - **plackers dental flossers**13K/yr-3.6%19.2% conv. - **dental flossers**7K/yr-20.8%10.5% conv. - **tooth flossers**5K/yr-23.8%10.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/flossers/search-terms)
## **Top flossers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£10K20%£13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Plackers Micro Mint Dental Flossers Fresh Mint Flavor Fold-Out Toothpick Super Tuffloss Easy Storage with Sure-Zip Seal 150 Count**Plackers**£6.71**4.5★17,278 rev](https://www.amazon.co.uk/dp/B07ZW46KV4) [2**Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle**Plackers**£2.15**4.6★74 rev](https://www.amazon.co.uk/dp/B0D95W4JDF) [3**Plackers Eco Flossers Dental flossers the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle**Plackers**£2.16**4.3★34 rev](https://www.amazon.co.uk/dp/B0D95X2ZW9) [4**Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant**Smilcloud**£3.59**4.4★1,524 rev](https://www.amazon.co.uk/dp/B0BFB3THK5) [5**Plackers Eco Sensitive Flossers Dental flossers Soft Tape for Sensitive Gums the Easy Way to Floss Recycled Plastic Handle**Plackers**£2.23**4.4★86 rev](https://www.amazon.co.uk/dp/B0D95V5VSJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)**cobefy**£2.49**164 rev10mo ago](https://www.amazon.co.uk/dp/B0FR4WB2L1) [**Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning**cobefy**£2.47**168 rev10mo ago](https://www.amazon.co.uk/dp/B0FPLSWSMP) [**Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle**Plackers**£2.15**74 rev1y ago](https://www.amazon.co.uk/dp/B0D95W4JDF) [**Plackers Eco Flossers Dental flossers the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle**Plackers**£2.16**34 rev1y ago](https://www.amazon.co.uk/dp/B0D95X2ZW9) [**Plackers Eco Sensitive Flossers Dental flossers Soft Tape for Sensitive Gums the Easy Way to Floss Recycled Plastic Handle**Plackers**£2.23**86 rev1y ago](https://www.amazon.co.uk/dp/B0D95V5VSJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning**cobefy**£2.47**4.3★**▲ 131%**](https://www.amazon.co.uk/dp/B0FPLSWSMP) [**THE HUMBLE CO. - Dental Floss Picks - Mint Flavour - Slides Easily - Developed By Dentists - Designed in Sweden - Teeth Cleaning - Sustainable & Reusable - Vegan & Cruelty-Free - 50p**The Humble Co.**£3.06**4.5★**▲ 76%**](https://www.amazon.co.uk/dp/B07R911FJD) [**Plackers Twin-Line Dental Floss Picks 150 Count (Pack of 4)**Plackers**£20.10**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B07D71HZYP) [**Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle**Plackers**£2.15**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B0D95W4JDF) [**Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant**Smilcloud**£3.59**4.4★**▲ 42%**](https://www.amazon.co.uk/dp/B0BFB3THK5)
**~~View all trending →~~**
## **What buyers say about flossers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**21%
*“These are great for gums”*
**Quality-Overall**17%
*“EXCELLENT QUALITY”*
**Value For Money**14%
*“fair price”*
**Ease Of Use**8%
*“Ease of use”*
**Advertised Vs Actual Product**7%
*“work as advertised”*
**Strength**6%
*“Powerful product”*
**Ease Of Cleaning**2%
*“Its clean and easy to use”*
**Efficiency**2%
*“extremely effective idea”*
**Durability**1%
*“don't break like some do”*
**Tooth Sensitivity**1%
*“Great dental sticks for sensitive gums”*
### **What buyers complain about **
**Durability**14%
*“STOPPED WORKING”*
**Charging**11%
*“wouldn't charge at all”*
**Quality-Overall**9%
*“the build quality is not up to standard - the head snapped off whilst trying to change it”*
**Oral Hygiene**7%
*“Useless if you brush your teeth thoroughly”*
**Thickness**4%
*“The floss is too thick”*
**Size-Overall**4%
*“Too small”*
**Strength**4%
*“Very flimsy and breaks easily”*
**Value For Money**3%
*“Waste of money”*
**Ease Of Use**3%
*“are very difficult to use”*
**Touch/Button Controls**2%
*“recently the power button became faulty”*
### **Top return reasons **
**Functionality-Overall**17%
**Charging**11%
**Size-Overall**9%
**Quality-Overall**7%
**Strength**5%
**Defective Material/Parts**5%
**Ease Of Use**4%
**Advertised Vs Actual Product**3%
**Tooth Sensitivity**3%
**Oral Hygiene**3%
## **Common questions**
- **Is flossers profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the flossers niche?**
- 12 brands and 105 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in flossers?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 0.1%.
- **When does demand for flossers peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the flossers niche?**
- Listings span £2.15–£20.10; the average listing price is £5.37 (sweet spot $15–$100). The average incumbent carries 6,659 reviews — the moat a new listing must climb.
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