---
title: "Floss Brushes — £2.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/floss-brushes"
last_updated: "2026-07-31T11:35:56.941Z"
locale: en
meta:
description: "Niche score 57/100 · £2.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £2.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Floss Brushes — £2.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **floss brushes**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 20Conversion 98Competition 86Returns 100Price range 0Avg price 17Brand share 11Review moat 17Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****£2.3M**
£2.3M/yr · 2.2M searches
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,462.35**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.08**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.88–£10.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, floss brushes is a £2.3M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floss brushes market data**
- **Units sold / yr**
- **300K–400K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£1.8M–£2.4M**
- units × avg price
- **Conversion rate**
- **16.9%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 73%
**Open market**
**3%**
- TePe79% - RAYITO7% - FUYOAL4% - ILantule3% - Piksters3% - ACSKD1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.
45K35KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/floss-brushes/trend)
## **Top floss brushes search terms**
- **interdental brushes**746K/yr-7.7%9.9% conv. - **tepe interdental brushes**466K/yr-9.4%16.5% conv. - **teepees dental brushes**232K/yr-9.6%17.8% conv. - **dental brushes**180K/yr-16.9%10.8% conv. - **tepe**154K/yr-15.1%16.4% conv. - **tepe brushes**75K/yr+25.1%14.5% conv. - **floss brushes**63K/yr-9.9%10.3% conv. - **tee pees for teeth**41K/yr-12.3%20.1% conv. - **interdental brush**36K/yr-23.0%7.0% conv. - **tepee dental brushes**29K/yr-12.4%15.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/floss-brushes/search-terms)
## **Top floss brushes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£68K6%£136K9%£203K12%£271K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TePe EasyPick Toothpicks Orange ISO XS-S 60pcs Dental Plaque Removal Tool efficient and Easy Cleaning Between the Teeth toothpicks for Narrow Gaps**TePe**£4.60**4.6★6,867 rev](https://www.amazon.co.uk/dp/B08DG29232) [2**TePe Interdental Brush Original Pink 0.4mm/ISO 0 8pcs Plaque Removal efficient Clean Between Teeth Tooth Floss for Narrow Gaps**TePe**£3.32**4.4★3,894 rev](https://www.amazon.co.uk/dp/B015D4MRZI) [3**TePe Interdental Brush Original Yellow 0.7mm/ISO 4 8pcs efficient Cleaning Between Teeth Plaque Remover and Dental flosser for Small Gaps**TePe**£3.34**4.6★12,867 rev](https://www.amazon.co.uk/dp/B013V4FHZ4) [4**80 Pcs Interdental Brushes Soft Dental Brushes Dental Brushes Teeth Flossing Brushes Dental Floss Brush for Cleaning Gaps Between Teeth (4 Colors)**FUYOAL**£6.02**4.1★1,852 rev](https://www.amazon.co.uk/dp/B09W98R5SH) [5**TePe Interdental Brush Original Red 0.5mm/ISO 2 20pcs Plaque Removal efficient Clean Between the Teeth Tooth Floss for Narrow Gaps**TePe**£8.63**4.6★76,837 rev](https://www.amazon.co.uk/dp/B08Y62L4K9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RAYITO 100 Pcs Interdental Brushes 5 Sizes Soft Dental Brushes Toothpicks Dental Floss Brush Floss Sticks Dental for Braces Oral Cleaning(6 Colors)**RAYITO**£7.44**380 rev1y ago](https://www.amazon.co.uk/dp/B0DXV5LMP8) [**TePe Interdental Brush Angle Red 0.5mm/ISO 2 6pcs Interspace Cleaning Plaque Remover for Teeth with Narrow Gaps ensures Strong Gums and Teeth Carton Pack**TePe**£2.88**2,603 rev1y ago](https://www.amazon.co.uk/dp/B0DP4PH4TV) [**RAYITO 100 Pieces Interdental Brushes 6 Sizes Soft Dental Floss Brush Mini Floss Sticks Dental for Braces Oral Cleaning**RAYITO**£6.58**652 rev2y ago](https://www.amazon.co.uk/dp/B0CD1KZZSK) [**ILantule Interdental Brushes 200 Pieces Silicone Dental Brushes Brush Toothpick for Braces Oral Cleaning**ILantule**£4.21**3,289 rev3y ago](https://www.amazon.co.uk/dp/B0C3M8F1VZ) [**RAYITO 220 Pieces Interdental Brushes Silicone Dental Brushes Blue Tooth Floss Picks for Braces Oral Cleaning**RAYITO**£5.43**2,258 rev3y ago](https://www.amazon.co.uk/dp/B0C3HKC4TK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Piksters Interdental Brushes 10 pk Size 00 Interdental Brush for Extremely Fine Gaps Gum Soft Bristles for Plaque Removal Safe for Braces**Piksters**£3.33**4.4★**▲ 176%**](https://www.amazon.co.uk/dp/B078K3B7R6) [**TePe Interdental Brush Original Yellow 0.7mm/ISO 4 20pcs efficient Cleaning Between Teeth Plaque Remover and Dental flosser for Small Gaps**TePe**£8.66**4.6★**▲ 160%**](https://www.amazon.co.uk/dp/B08Z8N9L1R) [**TePe Interdental Brush Original Red 0.5mm/ISO 2 20pcs Plaque Removal efficient Clean Between the Teeth Tooth Floss for Narrow Gaps**TePe**£8.63**4.6★**▲ 88%**](https://www.amazon.co.uk/dp/B08Y62L4K9) [**TePe Interdental Brush Original Pink 0.4mm/ISO 0 20pcs Plaque Removal efficient Clean Between the Teeth Tooth Floss for Narrow Gaps**TePe**£8.65**4.6★**▲ 73%**](https://www.amazon.co.uk/dp/B0BW6P9RF2) [**TePe Interdental Brush Original Orange 0.45mm/ISO 1 20pcs Plaque Removal efficient Clean Between the Teeth Tooth Floss for Narrow Gaps**TePe**£8.14**4.6★**▲ 70%**](https://www.amazon.co.uk/dp/B0BW6MCDJG)
**~~View all trending →~~**
## **What buyers say about floss brushes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**24%
*“Great for healthy gums”*
**Quality-Overall**17%
*“They are good quality and arrived quickly”*
**Value For Money**16%
*“Excellent value for money”*
**Advertised Vs Actual Product**11%
*“As Described”*
**Ease Of Use**6%
*“Ease of use”*
**Size-Overall**4%
*“Good to have all sizes”*
**Strength**2%
*“These brushes are sturdy and effective”*
**Ease Of Cleaning**2%
*“Good cleaning”*
**Tooth Brightening**2%
*“Always good for the teeth”*
**Efficiency**2%
*“Works Well”*
### **What buyers complain about **
**Size-Overall**13%
*“Too big”*
**Quality-Overall**12%
*“This product its very low quality”*
**Strength**11%
*“Not sturdy”*
**Oral Hygiene**7%
*“Not as good as the dentist has”*
**Flexibility**5%
*“Pointless they just bend”*
**Durability**5%
*“not very durable”*
**Value For Money**5%
*“Not worth it”*
**Ease Of Use**4%
*“which made them impossible to use”*
**Thickness**3%
*“The ware is a bit thick”*
**Color**3%
*“Wrong size for yellow”*
### **Top return reasons **
**Size-Overall**41%
**Color**16%
**Quality-Overall**7%
**Advertised Vs Actual Product**3%
**Soft Feel**3%
**Strength**3%
**Oral Hygiene**2%
**Functionality-Overall**2%
**Flexibility**2%
**Thickness**2%
## **Common questions**
- **Is floss brushes profitable to sell on Amazon United Kingdom?**
- The niche generates £2.3M/yr across 52 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the floss brushes niche?**
- 10 brands and 93 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in floss brushes?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.1%.
- **When does demand for floss brushes peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the floss brushes niche?**
- Listings span £2.88–£10.66; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 19,462 reviews — the moat a new listing must climb.
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