---
title: "Flavoured Toothpaste — £240K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/flavoured-toothpaste"
last_updated: "2026-07-31T10:26:38.274Z"
locale: en
meta:
description: "Niche score 39/100 · £240K/yr market · 163K searches/yr · £7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £240K/yr market · 163K searches/yr · £7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flavoured Toothpaste — £240K/yr Amazon UK Niche (2026) - Flapen"
---
# **flavoured toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 21Conversion 100Competition 13Returns 100Price range 11Avg price 20Brand share 0Review moat 55Quality gap 30
**Conversion**
**Incredible****20.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,304.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£240K**
£240K/yr · 163K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.14**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£2.36–£16.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, flavoured toothpaste is a £240K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flavoured toothpaste market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£214K–£286K**
- units × avg price
- **Conversion rate**
- **20.6%**
- **Avg BSR**
- **#260**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Oranurse89% - TePe8% - oralieve3%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -8.6% search growth over the last 90 days.
13K8KSpike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/flavoured-toothpaste/trend)
## **Top flavoured toothpaste search terms**
- **oranurse unflavoured toothpaste**44K/yr-3.5%27.5% conv. - **oranurse**21K/yr-10.9%23.6% conv. - **flavourless toothpaste**19K/yr-4.5%18.5% conv. - **unflavoured toothpaste**15K/yr-8.7%14.3% conv. - **oranurse toothpaste**14K/yr-18.2%18.5% conv. - **non mint toothpaste**12K/yr+2.8%2.7% conv. - **ora nurse unflavoured toothpaste**8K/yr+0.9%28.5% conv. - **tasteless toothpaste for kids**5K/yr-6.5%22.5% conv. - **non mint toothpaste for adults**5K/yr-21.0%3.5% conv. - **flavourless toothpaste kids**5K/yr-23.2%17.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/flavoured-toothpaste/search-terms)
## **Top flavoured toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£24K20%£48K30%£72K40%£96K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oranurse 50 ml Unflavoured Toothpaste by Oranurse**Oranurse**£8.51**4.6★3,820 rev](https://www.amazon.co.uk/dp/B018OSS4SE) [2**Oranurse Unflavoured Toothpaste for Kids and Adults Non Flavoured Toothpaste with 1450ppm Fluoride for Sensitive Mouths | Non Foaming SLS Free Adults and Kids Toothpaste | 50ml**Oranurse**£4.36**4.4★4,378 rev](https://www.amazon.co.uk/dp/B0085AOSU0) [3**Oranurse 50 ml Unflavoured Toothpaste by Oranurse-Pack of 2**Oranurse**£6.48**4.7★1,671 rev](https://www.amazon.co.uk/dp/B01EG1MMWM) [4**Oranurse Unflavoured Toothpaste 3 Pack - Non-Foaming SLS-Free for Kids and Adults with 1000ppm Fluoride for Sensitive Mouths | 50ml**Oranurse**£11.11**4.6★56 rev](https://www.amazon.co.uk/dp/B0CNRZSRK8) [5**Oranurse Unflavoured Toothpaste for Kids and Adults - Non Flavoured with 1000ppm Fluoride for Sensitive Mouths | Non Foaming SLS Free | 50ml**Oranurse**£5.14**4.3★269 rev](https://www.amazon.co.uk/dp/B00M4A5ZQS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oralieve Flavour Free Toothpaste (1 x 75ml)**oralieve**£5.45**53 rev8mo ago](https://www.amazon.co.uk/dp/B0G25YPCCJ) [**Oranurse Unflavoured Toothpaste 3 Pack - Non-Foaming SLS-Free for Kids and Adults with 1000ppm Fluoride for Sensitive Mouths | 50ml**Oranurse**£11.11**56 rev2y ago](https://www.amazon.co.uk/dp/B0CNRZSRK8) [**TePe Pure Toothpaste unflavoured Very Gentle Everyday Fluoride Toothpaste for Very Sensitive Gums and Dry Mouth Age-Appropriate Fluoride Level**TePe**£4.25**337 rev3y ago](https://www.amazon.co.uk/dp/B0C28QJNKP) [**TePe Daily Baby Toothpaste unflavoured 0-2 years gentle everyday fluoride toothpaste for babies to prevent cavities age-appropriate fluoride level**TePe**£2.36**243 rev3y ago](https://www.amazon.co.uk/dp/B0C28MPTBX) [**Oranurse 50 ml Unflavoured Toothpaste by Oranurse-Pack of 2**Oranurse**£6.48**1,671 rev10y ago](https://www.amazon.co.uk/dp/B01EG1MMWM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oralieve Flavour Free Toothpaste (1 x 75ml)**oralieve**£5.45**4.7★**▲ 53%**](https://www.amazon.co.uk/dp/B0G25YPCCJ) [**Oranurse Unflavoured Toothpaste 3 Pack - Non-Foaming SLS-Free for Kids and Adults with 1000ppm Fluoride for Sensitive Mouths | 50ml**Oranurse**£11.11**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B0CNRZSRK8) [**TePe Daily Baby Toothpaste unflavoured 0-2 years gentle everyday fluoride toothpaste for babies to prevent cavities age-appropriate fluoride level**TePe**£2.36**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0C28MPTBX) [**TePe Pure Toothpaste unflavoured Very Gentle Everyday Fluoride Toothpaste for Very Sensitive Gums and Dry Mouth Age-Appropriate Fluoride Level**TePe**£4.25**4.4★**— 10%**](https://www.amazon.co.uk/dp/B0C28QJNKP) [**Oranurse Unflavoured Toothpaste for Kids and Adults Non Flavoured Toothpaste with 1450ppm Fluoride for Sensitive Mouths | Non Foaming SLS Free Adults and Kids Toothpaste | 50ml**Oranurse**£4.36**4.4★**— 7%**](https://www.amazon.co.uk/dp/B0085AOSU0)
**~~View all trending →~~**
## **What buyers say about flavoured toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**37%
*“Great for those with sensory issues at toothbrushing time”*
**Quality-Overall**10%
*“no issues or complaints”*
**Tooth Sensitivity**8%
*“Great for sensory sensitivity”*
**Value For Money**5%
*“Value for money”*
**Taste-Overall**4%
*“No problems with this tasteless paste”*
**Flavor**4%
*“It's flavourless which is perfect for her”*
**Tooth Brightening**3%
*“Good flavourless fluoride toothpaste”*
**Advertised Vs Actual Product**2%
*“As described”*
**Ease Of Use**1%
*“Easy to use”*
**Ease Of Cleaning**1%
*“Cleans well”*
### **What buyers complain about **
**Flavor**17%
*“Completely flavourless, and doesnt foam either”*
**Taste-Overall**15%
*“Hate mint or similar taste, tastes of nothing, great”*
**Oral Hygiene**8%
*“sometimes I throw up when I clean my teeth. very counter-productive”*
**Allergies**5%
*“Flouride allergy”*
**Tooth Sensitivity**4%
*“got upset when he had to brush his teeth”*
**Sensitivity-Overall**4%
*“I experienced extremely sensitive teeth”*
**Value For Money**3%
*“But expensive”*
**Texture/Consistency-Overall**3%
*“Game changer for asd that doesnt like the texture and mint”*
**Ease Of Cleaning**2%
*“I dont get that squeaky clean feeling”*
**Ease Of Use**1%
*“Can be hard to track down”*
### **Top return reasons **
**Leak-Proof**14%
**Oral Hygiene**14%
**Ingredients-Overall**11%
**Tooth Sensitivity**11%
**Advertised Vs Actual Product**7%
**Color**7%
**Charging**7%
**Hard Feel**7%
**Functionality-Overall**7%
**Value For Money**7%
## **Common questions**
- **Is flavoured toothpaste profitable to sell on Amazon United Kingdom?**
- The niche generates £240K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the flavoured toothpaste niche?**
- 3 brands and 45 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flavoured toothpaste?**
- Top complaints mined from reviews: Flavor, Taste-Overall, Oral Hygiene. The return rate is 0.0%.
- **When does demand for flavoured toothpaste peak?**
- Demand peaks in Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the flavoured toothpaste niche?**
- Listings span £2.36–£16.61; the average listing price is £7.14 (sweet spot $15–$100). The average incumbent carries 1,305 reviews — the moat a new listing must climb.
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