---
title: "Fibre Powder — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/fibre-powder"
last_updated: "2026-07-31T11:38:16.150Z"
locale: en
meta:
description: "Niche score 53/100 · £1.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £1.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fibre Powder — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **fibre powder**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 85Growth 20Conversion 99Competition 25Returns 100Price range 65Avg price 77Brand share 0Review moat 53Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.4M**
£1.4M/yr · 493K searches
**Avg price**
**Great****£15.63**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.89–£34.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,391.77**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fibre powder is a £1.4M/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fibre powder market data**
- **Units sold / yr**
- **80K–100K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£1.3M–£1.6M**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Fybogel87% - PuroSure6% - Ispaghula3% - Inspiriko2% - Well Within2%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -10.5% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/fibre-powder/trend)
## **Top fibre powder search terms**
- **fybogel**160K/yr-14.6%16.7% conv. - **fybogel sachets**106K/yr-13.8%19.8% conv. - **fybogel powder orange sachets**26K/yr+140.1%24.1% conv. - **fibregel**44K/yr-15.7%14.6% conv. - **fibre powder**31K/yr-9.0%2.0% conv. - **fibre gel**16K/yr-7.4%9.7% conv. - **fiber drink**9K/yr+34.0%1.9% conv. - **fiber powder**12K/yr-8.5%1.4% conv. - **fibre drink**10K/yr+33.8%1.1% conv. - **fibergel**11K/yr-18.6%11.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/fibre-powder/search-terms)
## **Top fibre powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£141K20%£281K30%£422K40%£563K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fybogel Orange Fiber Supplement Sachets 30 Count**Fybogel**£8.42**4.6★2,355 rev](https://www.amazon.co.uk/dp/B08HSHC3GC) [2**Fybogel Orange Fiber Supplement Sachets 30 Count (2 Unit)**Fybogel**£18.15**4.6★1,470 rev](https://www.amazon.co.uk/dp/B004RZ11VQ) [3**Fybogel Fibrechews Citrus - Fibre Chews Citrus 60 Tablets Effective Constipation Relief Maintains Regularity**Fybogel**£11.97**4.2★1,385 rev](https://www.amazon.co.uk/dp/B09BK87LSF) [4**Fybogel Sachets Orange 30 Sachets X 2 60 Total Ispaghula Husk Fibre Supplement Constipation Relief for Adults Laxatives Bloating Relief Works Naturally Laxatives Digestion and Nausea**Fybogel**£18.86**4.6★229 rev](https://www.amazon.co.uk/dp/B00UP3CQ3G) [5**Activ Husk Ispaghula Husk Orange Drink Sachets | Contains Natural Fibre | Pack of 30**PuroSure**£6.72**4.4★666 rev](https://www.amazon.co.uk/dp/B0DJW7W4F1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Activ Husk Ispaghula Husk Orange Drink Sachets | Contains Natural Fibre | Pack of 30**PuroSure**£6.72**666 rev1y ago](https://www.amazon.co.uk/dp/B0DJW7W4F1) [**15g Soluble Fibre Supplement - 50% NHS Daily Intake (2 Servings). 6-in-1 Fiber Supplement Powder with Inulin Prebiotic Fibre Powder FOS Acacia & Probiotics. Tasteless Dissolves Easy 30 Servings**Inspiriko**£16.50**1,947 rev2y ago](https://www.amazon.co.uk/dp/B0D2NZX7KR) [**Fybogel Fibre Chews Citrus Flavour 120 Count (2 Packs of 60) - Relieves Constipation Supports Digestive Health Promotes Regularity Convenient and Tasty Daily Supplement**Fybogel**£22.75**776 rev4y ago](https://www.amazon.co.uk/dp/B09QXS9XGJ) [**12g Soluble Fibre Supplement 3in1 Fibre Powder Well Within**Well Within**£13.77**646 rev4y ago](https://www.amazon.co.uk/dp/B09NZK9Y6V) [**Fybogel Fibrechews Citrus - Fibre Chews Citrus 60 Tablets Effective Constipation Relief Maintains Regularity**Fybogel**£11.97**1,385 rev4y ago](https://www.amazon.co.uk/dp/B09BK87LSF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fybogel Sachets Orange 30 Sachets X 2 60 Total Ispaghula Husk Fibre Supplement Constipation Relief for Adults Laxatives Bloating Relief Works Naturally Laxatives Digestion and Nausea**Fybogel**£18.86**4.6★**▲ 154%**](https://www.amazon.co.uk/dp/B00UP3CQ3G) [**Fybogel Orange Fiber Supplement Sachets 30 Count (2 Unit)**Fybogel**£18.15**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B004RZ11VQ) [**Fybogel Orange Fiber Supplement Sachets 30 Count (3 Unit)**Fybogel**£27.15**4.7★**▲ 41%**](https://www.amazon.co.uk/dp/B00UPDRFN2) [**Ispaghula Husk Orange Drink Sachets Pack of 30**Ispaghula**£4.89**4.3★**▲ 34%**](https://www.amazon.co.uk/dp/B0069OX1B6) [**Fybogel Orange Fiber Supplement Sachets 30 Count (4 Unit)**Fybogel**£34.04**4.7★**▲ 25%**](https://www.amazon.co.uk/dp/B088X4R6Y6)
**~~View all trending →~~**
## **What buyers say about fibre powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Best price”*
**Advertised Vs Actual Product**17%
*“Works as it should”*
**Quality-Overall**12%
*“The mix itself seems good quality”*
**Taste-Overall**10%
*“they taste absolutely fine - an easy solution to the problem”*
**Efficiency**9%
*“Effective”*
**Regulates Digestion**4%
*“Very successful bowel solution”*
**Nutritional Content**4%
*“Decent supplement”*
**Ease Of Use**3%
*“makes things easy”*
**Solubility**3%
*“It mixes well with water”*
**Flavor**2%
*“Great taste”*
### **What buyers complain about **
**Value For Money**18%
*“much cheaper”*
**Taste-Overall**11%
*“No Taste”*
**Regulates Digestion**8%
*“so far not worked for my 4 day constipation”*
**Functionality-Overall**7%
*“Did not work”*
**Solubility**4%
*“Doesn't dissolve very well”*
**Dilute/Watery**4%
*“Chalk, Bloated and Gassy”*
**Pain Relief-Overall**4%
*“They just made me ill”*
**Size-Overall**4%
*“Big”*
**Natural Ingredients**3%
*“Its not natural”*
**Flavor**3%
*“without a flavour next time”*
### **Top return reasons **
**Advertised Vs Actual Product**38%
**Joint Pain**25%
**Value For Money**13%
**Thickness**13%
**Functionality-Overall**13%
## **Common questions**
- **Is fibre powder profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 13 tracked products. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the fibre powder niche?**
- 5 brands and 39 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fibre powder?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Regulates Digestion. The return rate is 0.0%.
- **When does demand for fibre powder peak?**
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the fibre powder niche?**
- Listings span £4.89–£34.04; the average listing price is £15.63 (sweet spot $15–$100). The average incumbent carries 1,392 reviews — the moat a new listing must climb.
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