---
title: "Fertility Supplements — £356K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/fertility-supplements"
last_updated: "2026-07-31T09:43:19.432Z"
locale: en
meta:
description: "Niche score 46/100 · £356K/yr market · 389K searches/yr · £10.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £356K/yr market · 389K searches/yr · £10.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fertility Supplements — £356K/yr Amazon UK Niche (2026) - Flapen"
---
# **fertility supplements**
**Skip it**
A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 24Conversion 80Competition 20Returns 99Price range 33Avg price 42Brand share 20Review moat 34Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£356K**
£356K/yr · 389K searches
**Avg price**
**Okay****£10.98**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,074.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.75–£20.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fertility supplements is a £356K/yr Amazon United Kingdom market (389K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fertility supplements market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£329K–£439K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**179**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**6%**
- Pregnacare75% - CONCEIVE PLUS7% - Sevenseas6% - Centrum3% - Proceive3% - Horbäach2% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/fertility-supplements/trend)
## **Top fertility supplements search terms**
- **pregnacare conception**62K/yr+77.6%10.8% conv. - **prenatal vitamins for women**72K/yr-28.3%6.0% conv. - **fertility supplements for women**50K/yr-13.7%4.6% conv. - **conception vitamins for women**28K/yr+16.4%10.6% conv. - **prenatal vitamins**22K/yr-35.5%4.9% conv. - **pre pregnancy vitamins for women**23K/yr-14.0%9.7% conv. - **pre natal vitamins for women**18K/yr-22.8%7.5% conv. - **pregnacare before conception**11K/yr+70.3%6.6% conv. - **pregnacare conception max**17K/yr-9.3%15.7% conv. - **pre conception vitamins for women**11K/yr+2.1%9.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/fertility-supplements/search-terms)
## **Top fertility supplements products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£36K20%£71K30%£107K40%£142K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation**Pregnacare**£15.92**4.3★333 rev](https://www.amazon.co.uk/dp/B0B1DL1J62) [2**Pregnacare Conception Support During Conception for Women**Pregnacare**£5.43**4.5★8,563 rev](https://www.amazon.co.uk/dp/B001JB25NO) [3**Pregnacare Conception Support for Couples - Pregnancy Vitamins - UKs No.1 Pregnancy Brand. Greater Prenatal Care for Women Supplement with Added Omega-3 DHA for Normal Brain and Eye Development**Pregnacare**£10.25**4.5★6,389 rev](https://www.amazon.co.uk/dp/B003VJTOMM) [4**Pregnacare MAX Pregnancy Vitamins - UKs No.1 Pregnancy Brand. Greater Prenatal Care for Women Supplement with Added Omega-3 DHA for Normal Brain and Eye Development**Pregnacare**£9.98**4.7★6,112 rev](https://www.amazon.co.uk/dp/B007MMSWPY) [5**Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks**Sevenseas**£5.97**4.6★2,870 rev](https://www.amazon.co.uk/dp/B0D1YL6L3B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Physis Folic Acid Pregnancy Vitamins | Vegan Prenatal Vitamins for Women | Pregnancy Gummies with Folic Acid and B12 | Folate Vitamin Bs C D E K & Zinc | 60 Berry Soft Chews | Pregnancy Supplements**Physis**£9.16**26 rev1y ago](https://www.amazon.co.uk/dp/B0FGB4SFH8) [**Centrum Conception Vitamins for Women Fertility Supplements with 400g Folic Acid 30 Tablets**Centrum**£5.92**142 rev1y ago](https://www.amazon.co.uk/dp/B0DFGX9ZB4) [**Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks**Sevenseas**£5.97**2,870 rev2y ago](https://www.amazon.co.uk/dp/B0D1YL6L3B) [**Fertility Supplements for Women - 400ug Folic Acid Inositol Vitamin D C E CoQ10-25 Prenatal Vitamins - Vegan & Gluten Free Conception Vitamins for Women - 60 Fertility Gummies - Novomins**novomins**£14.44**349 rev3y ago](https://www.amazon.co.uk/dp/B0BWJWTTC5) [**Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation**Pregnacare**£15.92**333 rev4y ago](https://www.amazon.co.uk/dp/B0B1DL1J62)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation**Pregnacare**£15.92**4.3★**▲ 31%**](https://www.amazon.co.uk/dp/B0B1DL1J62) [**Pregnacare Original Formula Tablets During Pregnancy Support Vitamins and Supplements 30 Tablets**Pregnacare**£2.75**4.7★**▲ 24%**](https://www.amazon.co.uk/dp/B000LNHBCG) [**Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks**Sevenseas**£5.97**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B0D1YL6L3B) [**CONCEIVE PLUS Fertility Supplements for Women | Support Hormone Balance Regulation & Female Reproductive System | 21 Prenatal Vitamins for Women | Folic Acid Maca Root Myo-Inositol | 60 Capsules**CONCEIVE PLUS**£16.28**4.2★**▲ 17%**](https://www.amazon.co.uk/dp/B0734SDKV5) [**Proceive Fertility Supplements for Women - Conception Vitamins for Trying to Conceive - Contains Zinc Folic Acid Vitamin D - 60 Capsules (1 Month Supply) - Vegan**Proceive**£19.40**4.4★**— 1%**](https://www.amazon.co.uk/dp/B07GFKPCJF)
**~~View all trending →~~**
## **What buyers say about fertility supplements**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fertility/Conception**23%
*“Great Daily Support for Fertility Health”*
**Quality-Overall**14%
*“Despite that, they're easy to take and we're pleased with the product overall”*
**Taste-Overall**10%
*“No nasty tastes”*
**Vitamin**9%
*“Best vitamins”*
**Value For Money**9%
*“Worth every penny”*
**Ease Of Chewing/Swallowing**6%
*“Soft chew, easy to consume”*
**Ease Of Use**4%
*“Easy to use”*
**Hormonal Balance**2%
*“Great for hormonal issues and fatique too”*
**Side Effects**2%
*“I didn't get any side effects”*
**Nutritional Content**2%
*“Great for healthy diet”*
### **What buyers complain about **
**Side Effects**10%
*“had a complete opposite effect to what I was trying to achieve”*
**Functionality-Overall**8%
*“Didnt help”*
**Vitamin**7%
*“This supplement didn't agree with me”*
**Size-Overall**6%
*“The tablets are quite large”*
**Smell**6%
*“They have a distinct smell”*
**Dosage**5%
*“My cycle this mount was very werd when I take this supplement”*
**Quality-Overall**4%
*“Terrible quality”*
**Sweetness**3%
*“Too much sugar”*
**Weight Loss**3%
*“I've also lost over 6 stone”*
**Taste-Overall**3%
*“They do have a slight taste when taking them”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is fertility supplements profitable to sell on Amazon United Kingdom?**
- The niche generates £356K/yr across 14 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the fertility supplements niche?**
- 9 brands and 179 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in fertility supplements?**
- Top complaints mined from reviews: Side Effects, Functionality-Overall, Vitamin. The return rate is 0.1%.
- **When does demand for fertility supplements peak?**
- Demand peaks in Jan; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the fertility supplements niche?**
- Listings span £2.75–£20.96; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 3,075 reviews — the moat a new listing must climb.
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