---
title: "Fenistil Gel — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/fenistil-gel"
last_updated: "2026-07-31T12:31:56.679Z"
locale: en
meta:
description: "Niche score 46/100 · £47K/yr market · 31K searches/yr · £10.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £47K/yr market · 31K searches/yr · £10.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fenistil Gel — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **fenistil gel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 100Conversion 97Competition 4Returns 100Price range 0Avg price 36Brand share 0Review moat 95Quality gap 22
**Growth**
**Incredible****+299.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Incredible****97.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.31**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£47K**
£47K/yr · 31K searches
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£7.25–£14.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, fenistil gel is a £47K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fenistil gel market data**
- **Units sold / yr**
- **5K–6K**
- avg 750–1,000/product
- **Revenue / yr**
- **£52K–£62K**
- units × avg price
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Makro Space44% - Generic26% - Fenistil24% - GlaxoSmithKline6%
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — +299.9% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Spike '26Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/fenistil-gel/trend)
## **Top fenistil gel search terms**
- **fenistil gel**19K/yr+292.0%16.8% conv. - **fenistil**9K/yr+240.7%10.4% conv. - **fenistil bite cream**3K/yr+709.8%18.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/fenistil-gel/search-terms)
## **Top fenistil gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£19K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin**Makro Space**£9.89**4.6★72 rev](https://www.amazon.co.uk/dp/B0FKZC11PP) [2**Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin**Generic**£10.06**4.9★13 rev](https://www.amazon.co.uk/dp/B0GX9VY3LB) [3**FENISTIL GEL XL 5O Pack**Fenistil**£10.50**4.6★95 rev](https://www.amazon.co.uk/dp/B07ND39PKD) [4**FENISTIL Gel 50g Fast Relief Itching Skin Rashes Insect Bites Skinburns**GlaxoSmithKline**£14.35**4.5★369 rev](https://www.amazon.co.uk/dp/B07TVFKD55) [5**Fenistil Gel 30 Grams**Fenistil**£7.25**4.6★17 rev](https://www.amazon.co.uk/dp/B0FKZK5QWS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin**Makro Space**£9.89**72 rev11mo ago](https://www.amazon.co.uk/dp/B0FKZC11PP) [**Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin**Generic**£10.06**13 rev11mo ago](https://www.amazon.co.uk/dp/B0GX9VY3LB) [**Fenistil Gel 30 Grams**Fenistil**£7.25**17 rev11mo ago](https://www.amazon.co.uk/dp/B0FKZK5QWS) [**Bite Gel for Insect Bites Bite Cream - Mosquito Bites Midge and Horsefly Stings Fast Acting Anti-Itch Relief Cream with Cooling Soothing Formula 30g Tube for Travel & Outdoor First Aid**Makro Space**£9.83**17 rev11mo ago](https://www.amazon.co.uk/dp/B0FKZDSHCY) [**FENISTIL GEL XL 5O Pack**Fenistil**£10.50**95 rev5y ago](https://www.amazon.co.uk/dp/B07ND39PKD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin**Generic**£10.06**4.9★**▲ 114%**](https://www.amazon.co.uk/dp/B0GX9VY3LB) [**FENISTIL GEL XL 5O Pack**Fenistil**£10.50**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B07ND39PKD) [**Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin**Makro Space**£9.89**4.6★**— 2%**](https://www.amazon.co.uk/dp/B0FKZC11PP) [**Bite Gel for Insect Bites Bite Cream - Mosquito Bites Midge and Horsefly Stings Fast Acting Anti-Itch Relief Cream with Cooling Soothing Formula 30g Tube for Travel & Outdoor First Aid**Makro Space**£9.83**4.7★**▼ 20%**](https://www.amazon.co.uk/dp/B0FKZDSHCY) [**FENISTIL Gel 50g Fast Relief Itching Skin Rashes Insect Bites Skinburns**GlaxoSmithKline**£14.35**4.5★**▼ 57%**](https://www.amazon.co.uk/dp/B07TVFKD55)
**~~View all trending →~~**
## **What buyers say about fenistil gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**15%
*“Great for mosquito bites or any other bites”*
**Allergies**12%
*“It cools, soothes, absorbs easily and works quickly reducing inflammation and irritation effectively”*
**Efficiency**11%
*“Very effective”*
**Itch Relief**10%
*“Best bite/anti itch cream Ive ever used”*
**Value For Money**7%
*“is great value for money”*
**Soothing Effect**7%
*“Cooling and calming”*
**Inflammation**6%
*“Works quickly to reduce swelling and redness”*
**Skin Health**5%
*“found it very effective soothing irritated skin”*
**Ease Of Use**4%
*“is easy to use”*
**Quality-Overall**3%
*“Excellent product”*
### **What buyers complain about **
**Value For Money**33%
*“Yes it's not cheap”*
**Instructions/User Manual/Troubleshooting**33%
*“This product was illegally supplied without any written instructions in English”*
**Allergies**10%
*“It was itching me”*
## **Common questions**
- **Is fenistil gel profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +299.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the fenistil gel niche?**
- 4 brands and 17 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fenistil gel?**
- Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Allergies. The return rate is 0.1%.
- **When does demand for fenistil gel peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the fenistil gel niche?**
- Listings span £7.25–£14.35; the average listing price is £10.31 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.
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