---
title: "Fasting Salts — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/fasting-salts"
last_updated: "2026-07-31T11:37:30.334Z"
locale: en
meta:
description: "Niche score 48/100 · £97K/yr market · 110K searches/yr · £8.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £97K/yr market · 110K searches/yr · £8.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fasting Salts — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **fasting salts**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 53Conversion 90Competition 11Returns 100Price range 35Avg price 23Brand share 0Review moat 65Quality gap 95
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****894**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+24.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£2.68–£21.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£97K**
£97K/yr · 110K searches
**Avg price**
**Bad****£8.22**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, fasting salts is a £97K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fasting salts market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£82K–£103K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- BULK POWDERS47% - Bulk45% - Freak Athletics4% - HIGH54%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/fasting-salts/trend)
## **Top fasting salts search terms**
- **bulk electrolyte powder**56K/yr+27.7%11.7% conv. - **unflavoured electrolytes**15K/yr+58.2%5.8% conv. - **electrolytes bulk**11K/yr+1.4%7.0% conv. - **bulk electrolytes**9K/yr-3.4%7.5% conv. - **electrolytes unflavoured**6K/yr+38.2%8.0% conv. - **flavourless electrolytes**4K/yr+49.1%7.0% conv. - **electrolytes no flavour**3K/yr+39.9%8.7% conv. - **bulk electrolytes powder**3K/yr-3.2%9.6% conv. - **unflavoured electrolytes powder**3K/yr-38.2%9.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/fasting-salts/search-terms)
## **Top fasting salts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£19K30%£29K40%£39K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bulk Electrolyte Powder Unflavoured 500 g**BULK POWDERS**£12.24**4.3★2,903 rev](https://www.amazon.co.uk/dp/B00SP31TFE) [2**Bulk Complete Electrolyte Powder Unflavoured 100g**Bulk**£4.02**4.3★2,903 rev](https://www.amazon.co.uk/dp/B00SP31TCW) [3**Bulk Electrolyte Plus Unflavoured 186g**BULK POWDERS**£21.51**4.0★32 rev](https://www.amazon.co.uk/dp/B0F635FCF7) [4**Bulk Complete Electrolyte Powder Mango 100g**Bulk**£4.21**4.1★58 rev](https://www.amazon.co.uk/dp/B0CZ47467S) [5**Freak Athletics Electrolytes Powder 250g - Unflavoured Zero Sugar Hydration Electrolyte Powder Electrolytes for Keto & Fasting Daily Hydration Support | (250 Servings)**Freak Athletics**£9.76**4.4★1,231 rev](https://www.amazon.co.uk/dp/B07T9SZG75)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bulk Electrolyte Plus Unflavoured 186g**BULK POWDERS**£21.51**32 rev1y ago](https://www.amazon.co.uk/dp/B0F635FCF7) [**Bulk Electrolyte Plus Mango 210g**Bulk**£11.71**50 rev1y ago](https://www.amazon.co.uk/dp/B0F633HCBY) [**Bulk Complete Electrolyte Powder Mango 100g**Bulk**£4.21**58 rev2y ago](https://www.amazon.co.uk/dp/B0CZ47467S) [**Bulk Complete Electrolyte Powder Apple 100g**Bulk**£3.98**69 rev2y ago](https://www.amazon.co.uk/dp/B0CZ47G7FX) [**Freak Athletics Electrolytes Powder 250g - Unflavoured Zero Sugar Hydration Electrolyte Powder Electrolytes for Keto & Fasting Daily Hydration Support | (250 Servings)**Freak Athletics**£9.76**1,231 rev7y ago](https://www.amazon.co.uk/dp/B07T9SZG75)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bulk Complete Electrolyte Powder Apple 100g**Bulk**£3.98**2.2★**▲ 159%**](https://www.amazon.co.uk/dp/B0CZ47G7FX) [**Bulk Complete Electrolyte Powder Mango 100g**Bulk**£4.21**4.1★**▲ 132%**](https://www.amazon.co.uk/dp/B0CZ47467S) [**Bulk Electrolyte Plus Unflavoured 186g**BULK POWDERS**£21.51**4.0★**▲ 89%**](https://www.amazon.co.uk/dp/B0F635FCF7) [**Bulk Complete Electrolyte Powder Unflavoured 100g**Bulk**£4.02**4.3★**▲ 20%**](https://www.amazon.co.uk/dp/B00SP31TCW) [**HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Neutral 20 Tablets (20x Pack of 1)**HIGH5**£3.90**4.3★**▲ 12%**](https://www.amazon.co.uk/dp/B002F5D3JS)
**~~View all trending →~~**
## **What buyers say about fasting salts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good quality & value powder”*
**Value For Money**10%
*“Great value”*
**Taste-Overall**9%
*“taste like nesquik”*
**Moist/Dry**6%
*“I feel really hydrated”*
**Solubility**5%
*“It dissolves well”*
**Blend/Ratio**4%
*“Tasteless, mixes well”*
**Flavor**4%
*“Its excellent and so much more economical than flavoured”*
**Ease Of Use**3%
*“Fast, easy, efficient”*
**Efficiency**3%
*“Works really well”*
**Advertised Vs Actual Product**3%
*“as advertised”*
### **What buyers complain about **
**Taste-Overall**24%
*“Hate the taste”*
**Salt Content**15%
*“Too salty”*
**Flavor**5%
*“has a horrible flavour”*
**Solubility**5%
*“Doesn't dissolve completely”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Dosage**3%
*“Would be better if 1 scoop was one serving”*
**Ingredients-Overall**3%
*“I should have read the ingredients better”*
**Nutritional Content**2%
*“In a protein shake I can only manage 1 spoon. half a portion / it recommends 2 portions daily”*
**Value For Money**2%
*“to expensive”*
**Dilute/Watery**2%
*“Water is cloudy”*
## **Common questions**
- **Is fasting salts profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 9 tracked products. 90-day search growth is +24.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the fasting salts niche?**
- 4 brands and 12 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fasting salts?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.
- **When does demand for fasting salts peak?**
- Demand is steady year-round — the busiest month runs 2.4× the quietest.
- **What does it cost to enter the fasting salts niche?**
- Listings span £2.68–£21.51; the average listing price is £8.22 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.
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