---
title: "Products — evening primrose oil - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/evening-primrose-oil/products"
last_updated: "2026-07-31T15:23:55.835Z"
locale: en
meta:
  description: "Niche score 51/100 · £566K/yr market · 388K searches/yr · £10.23 avg price. Soft demand (-10.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £566K/yr market · 388K searches/yr · £10.23 avg price. Soft demand (-10.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — evening primrose oil - Flapen"
---

# **evening primrose oil**

**Worth a look**

Shows low returns (0.1%), but soft demand (-10.7% this quarter) keeps it on the watch list.

Market size 63Growth 20Conversion 96Competition 37Returns 100Price range 34Avg price 35Brand share 51Review moat 49Quality gap 24

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£566K**

£566K/yr · 388K searches

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,563.39**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.23**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£5.79–£19.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.7%**

90-day search growth — must beat 0% to launch