---
title: "Evening Primrose Oil — £566K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/evening-primrose-oil"
last_updated: "2026-07-31T09:49:33.656Z"
locale: en
meta:
description: "Niche score 51/100 · £566K/yr market · 388K searches/yr · £10.23 avg price. Soft demand (-10.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £566K/yr market · 388K searches/yr · £10.23 avg price. Soft demand (-10.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Evening Primrose Oil — £566K/yr Amazon UK Niche (2026) - Flapen"
---
# **evening primrose oil**
**Worth a look**
Shows low returns (0.1%), but soft demand (-10.7% this quarter) keeps it on the watch list.
Market size 63Growth 20Conversion 96Competition 37Returns 100Price range 34Avg price 35Brand share 51Review moat 49Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£566K**
£566K/yr · 388K searches
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,563.39**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.23**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.79–£19.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, evening primrose oil is a £566K/yr Amazon United Kingdom market (388K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evening primrose oil market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£512K–£614K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**55**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**22%**
- Natures Aid30% - Horbäach23% - Zipvit8% - Nature's Truth7% - WeightWorld6% - Carlyle4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -10.7% search growth over the last 90 days.
9K7KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/evening-primrose-oil/trend)
## **Top evening primrose oil search terms**
- **evening primrose oil**227K/yr-7.5%12.6% conv. - **evening primrose oil 1000mg**53K/yr-14.3%14.1% conv. - **evening primrose capsules**21K/yr-3.5%11.0% conv. - **primrose oil**20K/yr-4.9%6.8% conv. - **primrose oil capsules 1000mg**20K/yr-18.5%13.9% conv. - **evening primrose**16K/yr-4.5%9.0% conv. - **evening primrose oil capsules**8K/yr-27.3%10.0% conv. - **primrose**6K/yr-38.5%3.4% conv. - **oil of evening primrose 1000mg**4K/yr-16.4%20.1% conv. - **primrose oil capsules**5K/yr-29.3%11.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/evening-primrose-oil/search-terms)
## **Top evening primrose oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£57K20%£113K30%£170K40%£226K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Evening Primrose Oil 1500mg | High Strength with Omega 6 and GLA | Cold-Pressed | 120 Softgel Capsules | By Horbaach**Horbäach**£7.48**4.6★1,554 rev](https://www.amazon.co.uk/dp/B0C37CRLTP) [2**Natures Aid Evening Primrose Oil 500mg Cold Pressed Omega-6 GLA Supports Hormonal Balance Skin Health & Anti-Inflammatory Function Non-GMO Gluten-Free 120 Softgels**Natures Aid**£5.79**4.7★4,491 rev](https://www.amazon.co.uk/dp/B002F58P1Y) [3**Natures Aid Evening Primrose Oil 1000mg Cold Pressed Omega-6 GLA Supports Hormonal Balance & Skin Health High Strength Potency Non-GMO Gluten-Free 180 Softgel Capsules**Natures Aid**£9.62**4.7★3,967 rev](https://www.amazon.co.uk/dp/B009M3O0ZM) [4**Zipvit Evening Primrose Oil 1000mg Per Capsule High Strength Omega 6 GLA & LA Cold Pressed 120 Softgel Capsules 4 Months Supply**Zipvit**£12.18**4.7★3,868 rev](https://www.amazon.co.uk/dp/B06Y3HM82H) [5**Evening Primrose Oil 1000mg | 120 Softgel Capsules | High Strength Omega 6 and GLA | Cold-Pressed | Natures Truth**Nature's Truth**£8.36**4.6★439 rev](https://www.amazon.co.uk/dp/B0CP2SGK7M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Evening Primrose Oil 1300mg | High Strength Cold Pressed Evening Primrose Capsules | 143mg GLA per Softgel | 120 Vegan Softgels | Omega-6 Supplement Womens Wellness & Skin Health | 4 Month Supply**HERA VITALITY**£11.73**44 rev7mo ago](https://www.amazon.co.uk/dp/B0G88DRJ9V) [**Vegan Evening Primrose Oil 2000mg with Vitamin B6 & E | Providing High Strength 180mg GLA (Omega-6) | 60 Vegan Softgels | by Carlyle**Carlyle**£7.53**17 rev10mo ago](https://www.amazon.co.uk/dp/B0FPDJL8BN) [**Evening Primrose Oil 3000mg Capsules | Supports Hormonal Balance & Healthy Skin | with Added Vitamins B6 & E | 180 Softgels Capsules = 2 Months Supply | GMP-Certified & UK-Made**Simply Supplements**£15.55**840 rev1y ago](https://www.amazon.co.uk/dp/B0FC6PNZ6C) [**Evening Primrose Oil 1000mg | 120 Softgel Capsules | High Strength Omega 6 and GLA | Cold-Pressed | Natures Truth**Nature's Truth**£8.36**439 rev2y ago](https://www.amazon.co.uk/dp/B0CP2SGK7M) [**Evening Primrose Oil 1500mg | High Strength with Omega 6 and GLA | Cold-Pressed | 120 Softgel Capsules | By Horbaach**Horbäach**£7.48**1,554 rev3y ago](https://www.amazon.co.uk/dp/B0C37CRLTP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vegan Evening Primrose Oil 2000mg with Vitamin B6 & E | Providing High Strength 180mg GLA (Omega-6) | 60 Vegan Softgels | by Carlyle**Carlyle**£7.53**4.8★**▲ 368%**](https://www.amazon.co.uk/dp/B0FPDJL8BN) [**Organic Evening Primrose Oil 2160mg 195mg GLA 60 Vegan Liquid Capsules Cold-Pressed Rich Source of Omega 6 Resealable and Recyclable Pouch by Alpha01**ALPHA01**£7.47**4.4★**▲ 184%**](https://www.amazon.co.uk/dp/B0F8HX1DQ3) [**Evening Primrose Oil 1300mg | High Strength Cold Pressed Evening Primrose Capsules | 143mg GLA per Softgel | 120 Vegan Softgels | Omega-6 Supplement Womens Wellness & Skin Health | 4 Month Supply**HERA VITALITY**£11.73**4.4★**▲ 117%**](https://www.amazon.co.uk/dp/B0G88DRJ9V) [**UKHealthHouse Evening Primrose Oil EPO Capsules 1000mg x 60 Softgels High Strength Omega 6 GLA Content Great for Skin Immune System Hormonal Pain Hot Flushes & Womens Health**UKHealthHouse**£6.55**4.7★**▲ 36%**](https://www.amazon.co.uk/dp/B01AT6N3SK) [**Seven Seas Evening Primrose Once A Day Plus Starflower Oil 1000mg 30 Capsules**SEVEN SEAS**£5.85**4.7★**▲ 21%**](https://www.amazon.co.uk/dp/B0013G8R78)
**~~View all trending →~~**
## **What buyers say about evening primrose oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Good value for money”*
**Quality-Overall**13%
*“The quality is excellent in these capsules too, they're really clean and natural, and they absolutely do the trick for her”*
**Ease Of Chewing/Swallowing**12%
*“never had a problem swallowing”*
**Dosage**6%
*“The dosage is decent”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Vitamin**5%
*“Vitamins”*
**Menstrual Issues**4%
*“they have made a great difference to her going through the menopause”*
**Hormonal Balance**4%
*“Helped hormonal acne”*
**Ingredients-Overall**4%
*“The ingredients are excellent quality”*
**Ease Of Use**3%
*“Nice and easy”*
### **What buyers complain about **
**Size-Overall**12%
*“the capsules are pretty small”*
**Dosage**11%
*“Capsules are 500mg each, not 1500mg”*
**Side Effects**7%
*“have brain fog”*
**Advertised Vs Actual Product**7%
*“There is a slight discrepancy between the listing title. which states 180mg GLA”*
**Breathability**3%
*“I didn't notice any difference to taking this and just breathing”*
**Ingredients-Overall**3%
*“they contain vegetable oil in the ingredients list”*
**Vegan/Organic**3%
*“WHY ARE THESE VEGETARAN PRODUCTS STILL BEING PRODUCED IN ANIMAL GELETIN CAPSULES”*
**Product Condition**3%
*“Opened bottle”*
**Pain Relief-Overall**2%
*“hurt my throat”*
**Taste-Overall**2%
*“I dont detect any texture or taste while talking them”*
## **Common questions**
- **Is evening primrose oil profitable to sell on Amazon United Kingdom?**
- The niche generates £566K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the evening primrose oil niche?**
- 15 brands and 55 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in evening primrose oil?**
- Top complaints mined from reviews: Size-Overall, Dosage, Side Effects. The return rate is 0.1%.
- **When does demand for evening primrose oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the evening primrose oil niche?**
- Listings span £5.79–£19.85; the average listing price is £10.23 (sweet spot $15–$100). The average incumbent carries 1,563 reviews — the moat a new listing must climb.
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