---
title: "Estrid Razor — £330K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/estrid-razor"
last_updated: "2026-07-31T11:36:36.658Z"
locale: en
meta:
description: "Niche score 57/100 · £330K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £330K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Estrid Razor — £330K/yr Amazon UK Niche (2026) - Flapen"
---
# **estrid razor**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 66Conversion 78Competition 51Returns 99Price range 55Avg price 54Brand share 0Review moat 49Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+46.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.29–£26.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.42**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£330K**
£330K/yr · 345K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,615.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, estrid razor is a £330K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **estrid razor market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£186K–£248K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#416**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **36%**
- **Out of stock**
- **25.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**90**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**0%**
- ESTRID61% - Gillette Venus30% - by Amazon4% - Pepe Jeans4% - houpoo1%
## **Demand**
Weekly Amazon search volume, last 33 weeks — +46.3% search growth over the last 90 days.
10K6KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/estrid-razor/trend)
## **Top estrid razor search terms**
- **estrid razor**166K/yr+44.1%3.8% conv. - **estrid**78K/yr+33.9%2.1% conv. - **gillette venus pubic hair and skin**19K/yr+125.0%7.3% conv. - **venus pubic hair razor**24K/yr+51.0%7.2% conv. - **pubic hair razor**14K/yr+58.5%5.1% conv. - **astrid razor**8K/yr+46.2%2.1% conv. - **gillette pubic hair razor women**6K/yr+88.0%7.6% conv. - **venus pubic**4K/yr+10.6%6.9% conv. - **pubic razor**4K/yr+42.5%5.0% conv. - **venus razors for women pubic hair**5K/yr+33.7%7.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/estrid-razor/search-terms)
## **Top estrid razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£17K10%£33K15%£50K20%£66K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)**ESTRID**£8.33**5.0★6 rev](https://www.amazon.co.uk/dp/B0GZ3CSGDR) [2**Estrid Razor Starter Set Womens Razor Set with 5-Blade System Vegan Moisture Strips 2 Replacement Small Wall Mount (Bloom)**ESTRID**£18.95**4.5★2 rev](https://www.amazon.co.uk/dp/B0FWZTHFF2) [3**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)**ESTRID**£8.32**5.0★1 rev](https://www.amazon.co.uk/dp/B0GZ3DY8V1) [4**Gillette Venus Womens Razor for Pubic Hair & Skin Protection 1 Handle - 5 Blade Refills Ergonomic Handle Sensitive Skin Protection**Gillette Venus**£15.35**4.4★181 rev](https://www.amazon.co.uk/dp/B0GBWHWMCW) [5**Gillette Venus Razor for Pubic Hair & Skin Protection 1 Handle & 2 Blade Refills - Includes 2-in-1 Shave Gel & Cleanser 190ml Sensitive Skin Protection for Women**Gillette Venus**£13.21**4.4★851 rev](https://www.amazon.co.uk/dp/B0BJ2MR65Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)**ESTRID**£8.33**6 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ3CSGDR) [**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)**ESTRID**£8.32**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ3DY8V1) [**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Halo)**ESTRID**£8.34**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ4GT7FM) [**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Cloud)**ESTRID**£8.40**484 rev2mo ago](https://www.amazon.co.uk/dp/B0GYXRNKGJ) [**Estrid Shaver Starter Set Womens Razor Set with 5 Blades System Vegan Moisture Strips 2 Replacement Blades Wall Mount (Pearl Duo)**ESTRID**£25.18**38 rev3mo ago](https://www.amazon.co.uk/dp/B0GTF6Q2GY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Onyx)**ESTRID**£8.32**0.0★**▲ 195%**](https://www.amazon.co.uk/dp/B0GYXT4LD2) [**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)**ESTRID**£8.32**5.0★**▲ 194%**](https://www.amazon.co.uk/dp/B0GZ3DY8V1) [**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Halo)**ESTRID**£8.34**5.0★**▲ 194%**](https://www.amazon.co.uk/dp/B0GZ4GT7FM) [**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)**ESTRID**£8.33**5.0★**▲ 194%**](https://www.amazon.co.uk/dp/B0GZ3CSGDR) [**Pepe Jeans Womens Estrid Sweatshirt White M**Pepe Jeans**£11.61**4.3★**▲ 193%**](https://www.amazon.co.uk/dp/B0CSPGPL6C)
**~~View all trending →~~**
## **What buyers say about estrid razor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Amazing quality”*
**Ease Of Use**16%
*“Super Handy”*
**Value For Money**11%
*“Good for price”*
**Advertised Vs Actual Product**5%
*“Exactly like the photo”*
**Soft Feel**5%
*“So so smooth”*
**Charging**5%
*“Charges well”*
**Cutting/Trimming**5%
*“Clean shave”*
**Allergies**3%
*“No irritation”*
**Ease Of Cleaning**3%
*“quick and clean sha ve”*
**Battery Life**3%
*“Great battery life”*
### **What buyers complain about **
**Allergies**10%
*“Irritates the skin”*
**Quality-Overall**9%
*“Terrible quality”*
**Durability**7%
*“breaks easily”*
**Functionality-Overall**7%
*“Barely works”*
**Value For Money**5%
*“Very expensive and wasteful”*
**Cutting/Trimming**5%
*“Not very sharp”*
**Skin Health**5%
*“Made an absolute mess of my sencitive skin”*
**Size-Overall**4%
*“Only thing is I found the trimmer head quite short”*
**Ease Of Use**3%
*“It is so hard to hold”*
**Heating**3%
*“Gets hot fast”*
### **Top return reasons **
**Functionality-Overall**32%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**7%
**Charging**7%
**Quality-Overall**5%
**Damage/Burn Hair**5%
**Size-Overall**5%
**Durability**3%
**Skin Health**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is estrid razor profitable to sell on Amazon United Kingdom?**
- The niche generates £330K/yr across 25 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +46.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the estrid razor niche?**
- 5 brands and 90 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in estrid razor?**
- Top complaints mined from reviews: Allergies, Quality-Overall, Durability. The return rate is 0.1%.
- **What does it cost to enter the estrid razor niche?**
- Listings span £5.29–£26.88; the average listing price is £12.42 (sweet spot $15–$100). The average incumbent carries 1,615 reviews — the moat a new listing must climb.
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