---
title: "Estrid Razor Blades Refill — £359K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/estrid-razor-blades-refill"
last_updated: "2026-07-31T11:41:45.900Z"
locale: en
meta:
description: "Niche score 54/100 · £359K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £359K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Estrid Razor Blades Refill — £359K/yr Amazon UK Niche (2026) - Flapen"
---
# **estrid razor blades refill**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 54Growth 66Conversion 62Competition 33Returns 100Price range 54Avg price 48Brand share 2Review moat 49Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+44.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£359K**
£359K/yr · 559K searches
**Price range**
**Good****£4.99–£26.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,630.77**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.74**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, estrid razor blades refill is a £359K/yr Amazon United Kingdom market (559K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **estrid razor blades refill market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£176K–£235K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#483**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **23%**
- **Out of stock**
- **27.4%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 98%
**Open market**
**0%**
- ESTRID65% - by Amazon28% - Pepe Jeans3% - niusility2% - MEKEET1% - Gillette Venus1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +44.8% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26Prime Day '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/estrid-razor-blades-refill/trend)
## **Top estrid razor blades refill search terms**
- **estrid razor blades refill**207K/yr+54.1%2.0% conv. - **estrid razor**166K/yr+44.1%3.6% conv. - **estrid**78K/yr+33.9%2.1% conv. - **estrid razor blades**32K/yr+29.6%1.6% conv. - **estrid razor refills**12K/yr+55.9%2.0% conv. - **amazon razor blades refill**12K/yr+43.8%10.5% conv. - **estrid razor heads**8K/yr+45.8%1.5% conv. - **astrid razor**8K/yr+46.2%2.0% conv. - **estrid blades**7K/yr+17.7%1.1% conv. - **amazon razor blades**8K/yr+8.2%2.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/estrid-razor-blades-refill/search-terms)
## **Top estrid razor blades refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£18K10%£36K15%£54K20%£72K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)**ESTRID**£8.33**5.0★6 rev](https://www.amazon.co.uk/dp/B0GZ3CSGDR) [2**by Amazon Womens Razor 5-Blade Refills Pack of 10**by Amazon**£8.33**4.2★7,171 rev](https://www.amazon.co.uk/dp/B09Z6YLP4Q) [3**Estrid Razor Starter Set Womens Razor Set with 5-Blade System Vegan Moisture Strips 2 Replacement Small Wall Mount (Bloom)**ESTRID**£18.95**4.5★2 rev](https://www.amazon.co.uk/dp/B0FWZTHFF2) [4**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)**ESTRID**£8.32**5.0★1 rev](https://www.amazon.co.uk/dp/B0GZ3DY8V1) [5**by Amazon Womens 5-blade razor refill in pink 10 pack**by Amazon**£9.04**4.4★902 rev](https://www.amazon.co.uk/dp/B09Z6ZL54Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)**ESTRID**£8.33**6 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ3CSGDR) [**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)**ESTRID**£8.32**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ3DY8V1) [**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Halo)**ESTRID**£8.34**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ4GT7FM) [**Estrid Disposable 4-Blade Womens Razors with Moisturising Strip | Smooth Shave for Sensitive Skin | Recyclable Handle | Assorted Colours | 3 Pack**ESTRID**£8.07**22 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ39J45Y) [**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Cloud)**ESTRID**£8.40**484 rev2mo ago](https://www.amazon.co.uk/dp/B0GYXRNKGJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pepe Jeans Womens Estrid Sweatshirt White M**Pepe Jeans**£11.61**4.3★**▲ 205%**](https://www.amazon.co.uk/dp/B0CSPGPL6C) [**Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Onyx)**ESTRID**£8.32**0.0★**▲ 205%**](https://www.amazon.co.uk/dp/B0GYXT4LD2) [**Estrid Shaver Starter Set Womens Razor Set with 5 Blades System Vegan Moisture Strips 2 Replacement Blades Wall Mount (Pearl Duo)**ESTRID**£25.18**4.3★**▲ 204%**](https://www.amazon.co.uk/dp/B0GTF6Q2GY) [**Estrid Disposable 4-Blade Womens Razors with Moisturising Strip | Smooth Shave for Sensitive Skin | Recyclable Handle | Assorted Colours | 3 Pack**ESTRID**£8.07**4.6★**▲ 204%**](https://www.amazon.co.uk/dp/B0GZ39J45Y) [**Pepe Jeans Womens Estrid Sweatshirt White S**Pepe Jeans**£15.00**3.9★**▲ 204%**](https://www.amazon.co.uk/dp/B0CSNJ6NXF)
**~~View all trending →~~**
## **What buyers say about estrid razor blades refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cutting/Trimming**17%
*“Clean shave”*
**Quality-Overall**15%
*“Just as good as the brand names”*
**Value For Money**15%
*“Good price”*
**Soft Feel**7%
*“Smooth”*
**Ease Of Use**7%
*“They are easy to replace and very smooth”*
**Advertised Vs Actual Product**6%
*“Does the job just fine”*
**Color**5%
*“Love the colours”*
**Comfort-Overall**3%
*“are comfortable to grip”*
**Allergies**3%
*“No irritation”*
**Size-Overall**3%
*“Fit the Estrid razor”*
### **What buyers complain about **
**Quality-Overall**15%
*“Poor quality handle”*
**Durability**11%
*“breaks easily”*
**Size-Overall**9%
*“Smaller blades than expected”*
**Cutting/Trimming**6%
*“Not very sharp”*
**Hard Feel**5%
*“It was so rough”*
**Add-Ons/Attachments**5%
*“Attachment missing”*
**Advertised Vs Actual Product**5%
*“Inaccurate description”*
**Ease Of Use**5%
*“Not easy to use at all”*
**Allergies**5%
*“Another issue was irritation”*
**Sharpness**4%
*“These are the worst blades I have ever used”*
### **Top return reasons **
**Size-Overall**33%
**Functionality-Overall**10%
**Value For Money**8%
**Color**8%
**Quality-Overall**6%
**Defective Material/Parts**6%
**Product Condition**5%
**Advertised Vs Actual Product**4%
**Compatibility-Overall**3%
**Cutting/Trimming**3%
## **Common questions**
- **Is estrid razor blades refill profitable to sell on Amazon United Kingdom?**
- The niche generates £359K/yr across 22 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +44.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the estrid razor blades refill niche?**
- 6 brands and 60 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in estrid razor blades refill?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.1%.
- **When does demand for estrid razor blades refill peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the estrid razor blades refill niche?**
- Listings span £4.99–£26.88; the average listing price is £11.74 (sweet spot $15–$100). The average incumbent carries 1,631 reviews — the moat a new listing must climb.
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