---
title: "Trend — enemas at home - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/enemas-at-home/trend"
last_updated: "2026-07-31T17:39:53.984Z"
locale: en
meta:
  description: "Niche score 45/100 · £91K/yr market · 91K searches/yr · £10.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £91K/yr market · 91K searches/yr · £10.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — enemas at home - Flapen"
---

# **enemas at home**

**Skip it**

A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 30Conversion 84Competition 12Returns 99Price range 25Avg price 41Brand share 33Review moat 49Quality gap 78

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,570**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.92**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****£4.26–£18.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£91K**

£91K/yr · 91K searches

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf