---
title: "Enemas At Home — £91K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/enemas-at-home"
last_updated: "2026-07-31T09:48:49.431Z"
locale: en
meta:
description: "Niche score 45/100 · £91K/yr market · 91K searches/yr · £10.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £91K/yr market · 91K searches/yr · £10.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Enemas At Home — £91K/yr Amazon UK Niche (2026) - Flapen"
---
# **enemas at home**
**Skip it**
A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 30Conversion 84Competition 12Returns 99Price range 25Avg price 41Brand share 33Review moat 49Quality gap 78
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,570**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.92**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£4.26–£18.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£91K**
£91K/yr · 91K searches
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, enemas at home is a £91K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **enemas at home market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **£87K–£109K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**10%**
- Fleet36% - AHYBZN21% - McNeil15% - Medi Grade8% - Microlax6% - Udream4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.
5K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/enemas-at-home/trend)
## **Top enemas at home search terms**
- **enemas at home for constipation**43K/yr-6.9%6.8% conv. - **fleet enema**17K/yr+27.7%8.0% conv. - **enima for constipation**7K/yr+31.0%6.1% conv. - **fleet**7K/yr+2.9%5.5% conv. - **enama for constipation**5K/yr+65.8%6.0% conv. - **enema solution ready to use**6K/yr+9.3%4.8% conv. - **cleen emena**5K/yr-52.2%0.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/enemas-at-home/search-terms)
## **Top enemas at home products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£27K40%£37K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fleet Laxative Saline Extra Enema for Adult Constipation 7.8 oz 3-Pack**Fleet**£14.28**4.4★3,418 rev](https://www.amazon.co.uk/dp/B00CFQWRPS) [2**MICROLAX Rectum Enema 5ml x 12**AHYBZN**£18.64**4.4★1,097 rev](https://www.amazon.co.uk/dp/B071LH99L3) [3**Microlax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying**McNeil**£10.74**4.2★752 rev](https://www.amazon.co.uk/dp/B07YNSLKLZ) [4**Medi Grade Enema Kit for Adults 2 litres - Transparent Hands-Free Colonic Irrigation Home Kit with One-Way Valve - Perfect for Coffee & Colon Cleanse**Medi Grade**£16.52**4.4★2,690 rev](https://www.amazon.co.uk/dp/B07C2BDRKG) [5**MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements**Microlax**£10.84**4.2★523 rev](https://www.amazon.co.uk/dp/B088RL6B1X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reusable Enema Bag Kit Douche Bag 1.2L Enemas at Home Kit for Adults - Enemas for Constipation - Colonic Irrigation Home Kit -Includes 10 Replacement Colon Tubes (25cm Tubes)**MTSXDYT**£11.86**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GG197ZZL) [**Glycerol Suppositories (Adult Sized) x 12**HayMax**£4.26**1,964 rev3y ago](https://www.amazon.co.uk/dp/B00JJ11FK0) [**MICROLAX Rectum Enema 5ml x 12**AHYBZN**£18.64**1,097 rev5y ago](https://www.amazon.co.uk/dp/B071LH99L3) [**TopQuaFocus 8oz Enema Bulb Kit Anal Cleaner Enema for Men & Women with 4 Nozzles Anal Douche Colon Cleaning (Transparent)**TopQuaFocus**£7.84**1,878 rev5y ago](https://www.amazon.co.uk/dp/B08C9Q38PQ) [**MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements**Microlax**£10.84**523 rev6y ago](https://www.amazon.co.uk/dp/B088RL6B1X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glycerol Suppositories (Adult Sized) x 12**HayMax**£4.26**4.5★**▲ 257%**](https://www.amazon.co.uk/dp/B00JJ11FK0) [**Reusable Enema Bag Kit Douche Bag 1.2L Enemas at Home Kit for Adults - Enemas for Constipation - Colonic Irrigation Home Kit -Includes 10 Replacement Colon Tubes (25cm Tubes)**MTSXDYT**£11.86**0.0★**▲ 184%**](https://www.amazon.co.uk/dp/B0GG197ZZL) [**T2 Enema Bulb 224ml for Men and Women - Reusable Colon Cleansing Douche for Constipation - UKCA CE & FDA Certified - Includes 2 Slim Nozzles (1 Soft 1 Hard)**T2**£6.45**4.3★**▲ 42%**](https://www.amazon.co.uk/dp/B0826ZD1GP) [**MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements**Microlax**£10.84**4.2★**▲ 37%**](https://www.amazon.co.uk/dp/B088RL6B1X) [**Udream 10oz Silicone Enema Bulb Kit for Men Women Comfortable Coffee Enema Kit for Constipation Anal Douche Nozzle 4.8 Tips (Comfortable Tip)**Udream**£7.73**3.8★**▲ 23%**](https://www.amazon.co.uk/dp/B07N46HGJC)
**~~View all trending →~~**
## **What buyers say about enemas at home**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“Easy to use quick acting”*
**Efficiency**16%
*“Works well”*
**Advertised Vs Actual Product**13%
*“it worked exactly as expected”*
**Quality-Overall**9%
*“Best quality and easy to use”*
**Value For Money**7%
*“Good value for money”*
**Strength**5%
*“Very effective”*
**Instructions/User Manual/Troubleshooting**4%
*“Worked perfectly easy to use just follow instructions”*
**Regulates Digestion**3%
*“Good for constipation”*
**Ease Of Application**2%
*“The applicator has a clearly shaped tip designed for use”*
**Cleansing**2%
*“Cleans you out so well you lift off the toilet bowl”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**22%
*“not that I needed instructions it's not exactly rocket science”*
**Functionality-Overall**11%
*“Did not work”*
**Language Issues**6%
*“Language”*
**Leak-Proof**5%
*“This product leaks”*
**Value For Money**4%
*“Yes they're expensive BUT I'd pay that again for the relief”*
**Ease Of Use**3%
*“Difficult to use”*
**Strength**3%
*“Too flimsy to insert”*
**Acid Regulator/Stomach Ache Relief**3%
*“Suffering severe constipation after taking medicine I resorted to these”*
**Moist/Dry**3%
*“This makes it impossible to dry the inside which has caused slight mold inside”*
**Comfort-Overall**2%
*“today I was feeling uncomfortable”*
### **Top return reasons **
**Size-Overall**25%
**Leak-Proof**19%
**Functionality-Overall**8%
**Ease Of Use**8%
**Defective Material/Parts**7%
**Instructions/User Manual/Troubleshooting**5%
**Add-Ons/Attachments**3%
**Strength**2%
**Compatibility-Overall**2%
**Smell**2%
## **Common questions**
- **Is enemas at home profitable to sell on Amazon United Kingdom?**
- The niche generates £91K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the enemas at home niche?**
- 10 brands and 67 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in enemas at home?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Functionality-Overall, Language Issues. The return rate is 0.2%.
- **When does demand for enemas at home peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the enemas at home niche?**
- Listings span £4.26–£18.64; the average listing price is £10.92 (sweet spot $15–$100). The average incumbent carries 1,570 reviews — the moat a new listing must climb.
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