---
title: "Trend — empty capsules - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/empty-capsules/trend"
last_updated: "2026-07-31T15:34:19.084Z"
locale: en
meta:
  description: "Niche score 36/100 · £74K/yr market · 100K searches/yr · £7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · £74K/yr market · 100K searches/yr · £7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — empty capsules - Flapen"
---

# **empty capsules**

**Skip it**

Prices mostly outside the sweet spot ($3.03–$13.18) — this niche doesn't clear our bar today.

Market size 19Growth 21Conversion 86Competition 19Returns 100Price range 0Avg price 21Brand share 22Review moat 47Quality gap 28

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,831.58**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-9.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.63**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£74K**

£74K/yr · 100K searches

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****£3.03–£13.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100