---
title: "Reviews — emergency blanket - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/emergency-blanket/reviews"
last_updated: "2026-08-01T13:08:29.554Z"
locale: en
meta:
  description: "Niche score 48/100 · £66K/yr market · 104K searches/yr · £6.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £66K/yr market · 104K searches/yr · £6.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — emergency blanket - Flapen"
---

# **emergency blanket**

**Skip it**

Prices mostly outside the sweet spot ($1.74–$14.97) — this niche doesn't clear our bar today.

Market size 16Growth 56Conversion 87Competition 45Returns 99Price range 0Avg price 18Brand share 56Review moat 65Quality gap 27

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****912.43**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+29.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.38**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£66K**

£66K/yr · 104K searches

**Price range**

**Bad****£1.74–£14.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")