---
title: "Reviews — electric toothbrush - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/electric-toothbrush/reviews"
last_updated: "2026-07-31T12:45:57.418Z"
locale: en
meta:
  description: "Niche score 65/100 · £30.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £30.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — electric toothbrush - Flapen"
---

# **electric toothbrush**

**Worth a look**

Shows a $30.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 22Conversion 77Competition 71Returns 92Price range 80Avg price 95Brand share 24Review moat 22Quality gap 70

**Market size**

**Incredible****£30.7M**

£30.7M/yr · 13.4M searches

**Avg price**

**Incredible****£30.44**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£1.08–£77.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,372.22**

avg incumbent reviews — the moat a new listing must climb