---
title: "Trend — electric toothbrush case - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/electric-toothbrush-case/trend"
last_updated: "2026-07-31T19:39:33.522Z"
locale: en
meta:
  description: "Niche score 43/100 · £66K/yr market · 206K searches/yr · £7.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £66K/yr market · 206K searches/yr · £7.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — electric toothbrush case - Flapen"
---

# **electric toothbrush case**

**Skip it**

Prices mostly outside the sweet spot ($4.95–$14.37) — this niche doesn't clear our bar today.

Market size 16Growth 25Conversion 54Competition 50Returns 92Price range 0Avg price 20Brand share 43Review moat 55Quality gap 63

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,317.09**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-0.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.18**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£66K**

£66K/yr · 206K searches

**Price range**

**Bad****£4.95–£14.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100