---
title: "Earring Tape — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/earring-tape"
last_updated: "2026-07-31T09:45:37.527Z"
locale: en
meta:
description: "Niche score 38/100 · £55K/yr market · 77K searches/yr · £4.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £55K/yr market · 77K searches/yr · £4.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Earring Tape — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **earring tape**
**Skip it**
Prices mostly outside the sweet spot ($1.53–$15.94) — this niche doesn't clear our bar today.
Market size 14Growth 12Conversion 97Competition 8Returns 99Price range 7Avg price 13Brand share 15Review moat 56Quality gap 83
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,246.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£55K**
£55K/yr · 77K searches
**Avg price**
**Bad****£4.77**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-26.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.53–£15.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, earring tape is a £55K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **earring tape market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£60K–£72K**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**3%**
- JFA Medical55% - JFA Supplies26% - otostick5% - Siqian5% - NanaCare3% - Value Aid3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/earring-tape/trend)
## **Top earring tape search terms**
- **ear tape**12K/yr-6.3%6.2% conv. - **earring tape for pe kids**20K/yr-33.5%24.9% conv. - **earring tape**19K/yr-27.4%13.0% conv. - **ear tape for earrings kids**10K/yr-39.0%18.9% conv. - **piercing tape**7K/yr-24.9%10.0% conv. - **earring tape for sports**5K/yr-23.6%12.4% conv. - **earing tape**4K/yr-27.4%18.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/earring-tape/search-terms)
## **Top earring tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£8K30%£16K45%£25K60%£33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 2 Rolls**JFA Medical**£3.01**4.4★600 rev](https://www.amazon.co.uk/dp/B0D6L53JLB) [2**JFA Supplies Microporous Earring Cover Up Tape 1.25cm x 9.14m - Box of 3**JFA Supplies**£3.46**4.3★570 rev](https://www.amazon.co.uk/dp/B0B2DZVD5C) [3**JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 6 Rolls**JFA Medical**£3.87**4.1★107 rev](https://www.amazon.co.uk/dp/B0D8TYJ3WC) [4**Otostick Cosmetic Ear Correctors**otostick**£15.94**3.8★4,818 rev](https://www.amazon.co.uk/dp/B00K22YH00) [5**Siqian 4 Pcs Earring Tape Nose Piercing Ear Tape for Earrings Kids Earrings Kids Nose Piercing Cover for Wounds Sport**Siqian**£2.96**3.9★97 rev](https://www.amazon.co.uk/dp/B0CKYWJ9WW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 2 Rolls**JFA Medical**£3.01**600 rev2y ago](https://www.amazon.co.uk/dp/B0D6L53JLB) [**JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 6 Rolls**JFA Medical**£3.87**107 rev2y ago](https://www.amazon.co.uk/dp/B0D8TYJ3WC) [**Cutiderm Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 9.14m - Box of 2 Rolls**Cutiderm**£2.64**310 rev2y ago](https://www.amazon.co.uk/dp/B0D7DY4SVS) [**Siqian 4 Pcs Earring Tape Nose Piercing Ear Tape for Earrings Kids Earrings Kids Nose Piercing Cover for Wounds Sport**Siqian**£2.96**97 rev2y ago](https://www.amazon.co.uk/dp/B0CKYWJ9WW) [**Microporous Medical Tape Waterproof 6 Rolls 1.25cm x 10m + 10pc Gauze Pads - Hypoallergenic Surgical Tape for Wound Care Dressings & Face First Aid Waterproof Bandage for Sensitive Skin - NanaCare**NanaCare**£4.79**1,972 rev3y ago](https://www.amazon.co.uk/dp/B0C3MF4RZ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Value Aid Microporous Tape - 1.25cm x 5m - Single Roll**Value Aid**£1.53**4.2★**▲ 410%**](https://www.amazon.co.uk/dp/B07KFS69ZW) [**JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 6 Rolls**JFA Medical**£3.87**4.1★**▲ 117%**](https://www.amazon.co.uk/dp/B0D8TYJ3WC) [**Otostick Cosmetic Ear Correctors**otostick**£15.94**3.8★**▲ 81%**](https://www.amazon.co.uk/dp/B00K22YH00) [**JFA Supplies Microporous Earring Cover Up Tape 1.25cm x 9.14m - Box of 3**JFA Supplies**£3.46**4.3★**— 9%**](https://www.amazon.co.uk/dp/B0B2DZVD5C) [**JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 2 Rolls**JFA Medical**£3.01**4.4★**— 6%**](https://www.amazon.co.uk/dp/B0D6L53JLB)
**~~View all trending →~~**
## **What buyers say about earring tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Amazing quality great for hiding came super fast would highly recommend”*
**Adhesion/Stickiness**20%
*“Good stickiness and is simple and effective to use”*
**Advertised Vs Actual Product**15%
*“As described”*
**Value For Money**14%
*“Good value”*
**Ease Of Use**5%
*“Ease of use”*
**Skin Health**2%
*“it doesn't irritate the skin”*
**Size-Overall**2%
*“just the right size to what I need”*
**Sensitivity-Overall**2%
*“doesn't harm my sensitive skin”*
**Water Resistance**2%
*“Microporous Medical Tape Waterproof”*
**Soft Feel**2%
*“is soft so 2 stars”*
### **What buyers complain about **
**Adhesion/Stickiness**40%
*“Poor adhesive”*
**Size-Overall**18%
*“Too narrow for what I needed”*
**Grip**4%
*“keeps slipping off”*
**Thickness**4%
*“Quite thin strips”*
**Value For Money**4%
*“Overpriced”*
**Quality-Overall**4%
*“Genuine reduction in quality don't re purchase, they last me a day when they used to last a week, incredibly expensive and they trap moisture behind your ears leaving you susceptible to nasty skin infections”*
**Ease Of Use**3%
*“as its difficult to get the next bit”*
**Durability**2%
*“they last me a day when they used to last a week”*
**Skin Health**1%
*“Just doesnt bond with skin that well”*
**Natural Resource Wastage**1%
*“Waste of money”*
### **Top return reasons **
**Adhesion/Stickiness**46%
**Size-Overall**17%
**Thin**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Value For Money**5%
**Moist/Dry**3%
**Color**2%
**Product Condition**2%
**Water Resistance**2%
## **Common questions**
- **Is earring tape profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 8 tracked products. 90-day search growth is -26.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the earring tape niche?**
- 7 brands and 9 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in earring tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Grip. The return rate is 0.2%.
- **When does demand for earring tape peak?**
- Demand peaks in Sep; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the earring tape niche?**
- Listings span £1.53–£15.94; the average listing price is £4.77 (sweet spot $15–$100). The average incumbent carries 1,246 reviews — the moat a new listing must climb.
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