---
title: "Ear Thermometer — £1.9M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/ear-thermometer"
last_updated: "2026-07-31T11:35:58.769Z"
locale: en
meta:
description: "Niche score 50/100 · £1.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £1.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ear Thermometer — £1.9M/yr Amazon UK Niche (2026) - Flapen"
---
# **ear thermometer**
**Worth a look**
Shows searches that convert (13.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 93Growth 6Conversion 96Competition 11Returns 96Price range 79Avg price 92Brand share 0Review moat 21Quality gap 47
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.9M**
£1.9M/yr · 664K searches
**Avg price**
**Great****£21.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.08–£39.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,897.1**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-37.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ear thermometer is a £1.9M/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ear thermometer market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£1.3M–£1.8M**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Braun70% - OxiPro17% - femometer family8% - AILE3% - Viproud3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -37.1% search growth over the last 90 days.
23K18KPrime Day '25Spike '25Black Friday '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/ear-thermometer/trend)
## **Top ear thermometer search terms**
- **braun thermometer**162K/yr-36.9%9.7% conv. - **ear thermometer**117K/yr-37.8%9.7% conv. - **ear thermometer for adults**59K/yr-27.5%13.4% conv. - **in ear thermometer**58K/yr-34.4%11.1% conv. - **ear thermometer for children**54K/yr-43.2%11.7% conv. - **thermometer ear**35K/yr-47.3%8.1% conv. - **braun thermoscan 7**21K/yr-32.4%9.0% conv. - **braun ear thermometer**21K/yr-38.8%9.2% conv. - **braun thermoscan**22K/yr-43.9%9.2% conv. - **baby ear thermometer**15K/yr-36.6%9.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/ear-thermometer/search-terms)
## **Top ear thermometer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£189K20%£378K30%£568K40%£757K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Braun ThermoScan 7 Ear thermometer | Age Precision Technology**Braun**£31.57**4.7★53,588 rev](https://www.amazon.co.uk/dp/B00NVMIO02) [2**Braun ThermoScan 3 Ear thermometer | #1 Brand among doctors1**Braun**£16.52**4.4★19,052 rev](https://www.amazon.co.uk/dp/B01LX5Y7RG) [3**OxiPro TH1 Thermometer - Health & Pharma Award Winner 2026 - In-Ear Forehead Non-Touch & Baby Modes - Infrared Thermometer for Newborn Baby Kids Children & Adult Temperature Measurement**OxiPro**£15.49**4.4★3,075 rev](https://www.amazon.co.uk/dp/B0CGK1CBJV) [4**Ear Thermometer Professional Accuracy Ear Thermometer for Adults and Baby 3-Color Fever Alert Code**femometer family**£18.34**4.4★2,317 rev](https://www.amazon.co.uk/dp/B0CMHKQ45Y) [5**Braun ThermoScan 7 Ear thermometer | Age Precision Technology | Black**Braun**£31.71**4.7★13,799 rev](https://www.amazon.co.uk/dp/B07KVNC3SW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Highly Accurate Ear Thermometer Digital Ear Thermometer for Kids and Adults Memory Recall Fever Alarm and 21 Disposable Probe Covers (White)**Viproud**£17.86**666 rev1y ago](https://www.amazon.co.uk/dp/B0DDL4QZNZ) [**Braun ThermoScan 7+ connect Ear thermometer | Age Precision Technology**Braun**£39.25**786 rev2y ago](https://www.amazon.co.uk/dp/B0D98KTX3Q) [**Ear Thermometer Professional Accuracy Ear Thermometer for Adults and Baby 3-Color Fever Alert Code**femometer family**£18.34**2,317 rev2y ago](https://www.amazon.co.uk/dp/B0CMHKQ45Y) [**Digital Temperature Thermometer for Ear and Forehead: AILE Infrared Thermometers Gun for Baby and Adult - Approved UK Accurate Fast Readings Fever Alarm Mute Mode Non touch Contact Measurement**AILE**£10.62**691 rev2y ago](https://www.amazon.co.uk/dp/B0CHSHFXL5) [**OxiPro TH1 Thermometer - Health & Pharma Award Winner 2026 - In-Ear Forehead Non-Touch & Baby Modes - Infrared Thermometer for Newborn Baby Kids Children & Adult Temperature Measurement**OxiPro**£15.49**3,075 rev2y ago](https://www.amazon.co.uk/dp/B0CGK1CBJV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Braun ThermoScan 7 Ear thermometer | Age Precision Technology | Black**Braun**£31.71**4.7★**▲ 65%**](https://www.amazon.co.uk/dp/B07KVNC3SW) [**Ear Thermometer Professional Accuracy Ear Thermometer for Adults and Baby 3-Color Fever Alert Code**femometer family**£18.34**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B0CMHKQ45Y) [**Braun Age Precision Digital thermometer | Digital Stick Multi-Site Usage**Braun**£9.08**4.5★**▲ 13%**](https://www.amazon.co.uk/dp/B00M35Y326) [**Braun ThermoScan 6 Ear thermometer | #1 Brand among doctors1**Braun**£28.61**4.6★**— 5%**](https://www.amazon.co.uk/dp/B086HTR7VV) [**Braun ThermoScan 3 Ear thermometer | #1 Brand among doctors1**Braun**£16.52**4.4★**— 3%**](https://www.amazon.co.uk/dp/B01LX5Y7RG)
**~~View all trending →~~**
## **What buyers say about ear thermometer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**31%
*“Easy to read”*
**Quality-Overall**16%
*“Excellent product”*
**Value For Money**9%
*“Excellent value”*
**Advertised Vs Actual Product**9%
*“Exactly as described”*
**Temperature Control**7%
*“with easy temperature monitoring”*
**Efficiency**6%
*“Does the job well”*
**Accuracy-Overall**4%
*“Accurate and easy to use”*
**Battery Life**1%
*“Battery life is good as well”*
**Measurement/Reading Accuracy**1%
*“If its accurate”*
**Display-Overall**1%
*“clear display”*
### **What buyers complain about **
**Measurement/Reading Accuracy**30%
*“Readings are incorrect”*
**Durability**10%
*“Failed after 5 weeks”*
**Functionality-Overall**8%
*“The age precision colour coded technology did not work so it was returned for a replacement as it was a faulty item”*
**Quality-Overall**7%
*“Not many things I can say it is a good quality”*
**Temperature Control**6%
*“First is that it will not measure the temperature without having the plastic hygiene cap on”*
**Value For Money**5%
*“slightly pricey”*
**Ease Of Use**5%
*“Not user friendly”*
**Accuracy-Overall**4%
*“Poor accuracy when it matters most”*
**Battery Life**3%
*“Not working at all despite trying different battery types”*
**Size-Overall**2%
*“The covers that you put on didnt fit”*
### **Top return reasons **
**Measurement/Reading Accuracy**24%
**Functionality-Overall**23%
**Accuracy-Overall**6%
**Error Popup**6%
**Defective Material/Parts**6%
**Product Condition**4%
**Temperature Control**4%
**Heating**3%
**Battery Life**3%
**Display-Overall**2%
## **Common questions**
- **Is ear thermometer profitable to sell on Amazon United Kingdom?**
- The niche generates £1.9M/yr across 10 tracked products. 90-day search growth is -37.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the ear thermometer niche?**
- 5 brands and 77 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ear thermometer?**
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Functionality-Overall. The return rate is 0.8%.
- **When does demand for ear thermometer peak?**
- Demand peaks in Jan–Feb–Mar–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the ear thermometer niche?**
- Listings span £9.08–£39.25; the average listing price is £21.90 (sweet spot $15–$100). The average incumbent carries 10,897 reviews — the moat a new listing must climb.
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