---
title: "Eaa — £221K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/eaa"
last_updated: "2026-08-01T14:00:30.665Z"
locale: en
meta:
description: "Niche score 60/100 · £221K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £221K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eaa — £221K/yr Amazon UK Niche (2026) - Flapen"
---
# **eaa**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 42Growth 21Conversion 72Competition 64Returns 100Price range 71Avg price 79Brand share 46Review moat 92Quality gap 72
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****165.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£16.68**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£8.61–£30.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£221K**
£221K/yr · 200K searches
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, eaa is a £221K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eaa market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£167K–£209K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 88%
**Open market**
**18%**
- Applied Nutrition31% - Warrior30% - Scivation7% - Bulk5% - Beast Pharm4% - DY Nutrition4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/eaa/trend)
## **Top eaa search terms**
- **eaa**71K/yr-5.5%5.3% conv. - **eaa amino acids**45K/yr-5.4%4.5% conv. - **eaas**16K/yr-6.6%5.6% conv. - **eaa powder**17K/yr-10.3%3.7% conv. - **amino acids powder**13K/yr-35.6%2.7% conv. - **eaas amino acids powder**6K/yr+22.7%5.7% conv. - **amino**7K/yr-16.7%1.7% conv. - **essential amino acids powder**6K/yr-8.0%4.5% conv. - **eea**5K/yr+1.7%4.7% conv. - **eea amino acid**6K/yr-2.2%6.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/eaa/search-terms)
## **Top eaa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£11K10%£22K15%£33K20%£44K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Applied Nutrition Amino Fuel - Amino Acids Supplement EAA Essential Amino Acids Powder Muscle Fuel & Recovery (390g - 30 Servings) (Fruit Burst) (New)**Applied Nutrition**£15.00**4.5★126 rev](https://www.amazon.co.uk/dp/B0D4DR29LC) [2**Warrior EAA Amino Acids Powder 360g Essential Amino Acid Supplements for Intra Workout & During Exercise Muscle Post-Training Recovery Drink EAAs Hydration Support 30 Servings Sour Apple**Warrior**£11.19**4.2★169 rev](https://www.amazon.co.uk/dp/B08CL7K5P7) [3**Warrior EAA Amino Acids Powder 360g Essential Amino Acid Supplements for Intra Workout & During Exercise Muscle Post-Training Recovery Drink EAAs Hydration Support 30 Servings Fruit Salad**Warrior**£11.62**4.4★224 rev](https://www.amazon.co.uk/dp/B08CLC8JGJ) [4**Warrior EAA Amino Acids Powder 360g Essential Amino Acid Supplements for Intra Workout & During Exercise Muscle Post-Training Recovery Drink EAAs Hydration Support 30 Servings Grape Bubblegum**Warrior**£11.54**4.2★79 rev](https://www.amazon.co.uk/dp/B08CL9HLQ1) [5**Bulk Pure Essential Amino Acids Powder 500 g Packaging May Vary**Bulk**£21.65**3.3★336 rev](https://www.amazon.co.uk/dp/B00HF60G2Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beast Pharm 9 EAA Amino Acids with BCAA Powder 2:1:1 Ratio - Essential Amino Acids Powder - 360g - EAAs Recovery Drink - 30 Servings - Beastberry**Beast Pharm**£20.05**38 rev1y ago](https://www.amazon.co.uk/dp/B0F8C9ZKP5) [**Beast Pharm 9 EAA Amino Acids with BCAA Powder 2:1:1 Ratio - Essential Amino Acids Powder - 360g - EAAs Recovery Drink - 30 Servings - Strawberry Kiwi**Beast Pharm**£20.12**33 rev1y ago](https://www.amazon.co.uk/dp/B0F8C4L1RS) [**Warrior Creatine Monohydrate Powder + EAA 270g (30 Servings) Pure Creatine with Essential Amino Acid Supplements for Muscle Recovery & Growth Pre & Post Workout for Men & Women Mixed Berry**Warrior**£10.48**95 rev1y ago](https://www.amazon.co.uk/dp/B0F541Y9C5) [**USN Nine Aminos BCAA Amino Acids & EAA Essential Amino Acids Powder with Added Magnesium & Coconut Water Powder to Support Recovery and Hydration. Pineapple Flavour (330g 30 Servings)**USN**£14.42**41 rev1y ago](https://www.amazon.co.uk/dp/B0DHQC4YGS) [**Scivation XTEND EAA Amino Acids Powder | Summer Fruits | 40 Servings for Hydration and Fitness Performance | 9 Essential Amino Acids + Added Electrolytes Recovery Powder to Hydrate Repair Recover**Scivation**£16.89**59 rev2y ago](https://www.amazon.co.uk/dp/B0D79KK6VC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Warrior EAA Amino Acids Powder 360g Essential Amino Acid Supplements for Intra Workout & During Exercise Muscle Post-Training Recovery Drink EAAs Hydration Support 30 Servings Sour Apple**Warrior**£11.19**4.2★**▲ 100%**](https://www.amazon.co.uk/dp/B08CL7K5P7) [**Per4m EAA Xtra/Amino Xtra | 30 Servings of Full Spectrum EAA with Proteolytic Enzymes | Vegan Friendly | Zero Sugar Amino Acid (420g Mango Margarita)**per4m**£22.58**4.2★**▲ 54%**](https://www.amazon.co.uk/dp/B09X73HVTS) [**Beast Pharm 9 EAA Amino Acids with BCAA Powder 2:1:1 Ratio - Essential Amino Acids Powder - 360g - EAAs Recovery Drink - 30 Servings - Strawberry Kiwi**Beast Pharm**£20.12**3.7★**▲ 52%**](https://www.amazon.co.uk/dp/B0F8C4L1RS) [**Bulk Pure Essential Amino Acids Powder 500 g Packaging May Vary**Bulk**£21.65**3.3★**▲ 47%**](https://www.amazon.co.uk/dp/B00HF60G2Y) [**Applied Nutrition Amino Fuel - Amino Acids Supplement EAA Essential Amino Acids Powder Muscle Fuel & Recovery (390g - 30 Servings) (Candy Ice Blast) (New)**Applied Nutrition**£15.81**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B0D4DMPQCM)
**~~View all trending →~~**
## **What buyers say about eaa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**22%
*“The blue raspberry taste is phenomenal”*
**Quality-Overall**16%
*“Excellent product”*
**Flavor**11%
*“Good flavor taste good”*
**Value For Money**10%
*“Good value”*
**Advertised Vs Actual Product**5%
*“As described and arrived on time”*
**Nutritional Content**4%
*“I also use their complete protein blend in vanilla as it covers all my needs as a 41yr old such as protein,collagen,gut health, electrolytes and more”*
**Sweetness**4%
*“plays a role in squashing sweet cravings too”*
**Solubility**3%
*“Dissolves great really nice taste”*
**Ingredients-Overall**2%
*“Essential aminos all in one drink”*
**Blend/Ratio**2%
*“Tastes great and mixes well”*
### **What buyers complain about **
**Taste-Overall**24%
*“This is quite literally undrinkable, Ive tried mixing with protein shakes etc and it dominates and is truly awful tasting”*
**Flavor**7%
*“descent flavour”*
**Smell**6%
*“the smell is foul”*
**Dosage**5%
*“Dosage is high - a lot to swallow”*
**Value For Money**4%
*“A bit expensive for what it is”*
**Solubility**4%
*“Its impossible to get it to mix”*
**Comfort-Overall**3%
*“very uncomfortable”*
**Regulates Digestion**3%
*“Unfortunately, I continued taking these capsules, not being aware that amino acids, especially in high strength can cause gastric problems”*
**Mixing/Blending**3%
*“sometimes doesnt fully mix”*
**Sweetness**3%
*“too sweet”*
## **Common questions**
- **Is eaa profitable to sell on Amazon United Kingdom?**
- The niche generates £221K/yr across 30 tracked products. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the eaa niche?**
- 17 brands and 38 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in eaa?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.1%.
- **When does demand for eaa peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the eaa niche?**
- Listings span £8.61–£30.73; the average listing price is £16.68 (sweet spot $15–$100). The average incumbent carries 165 reviews — the moat a new listing must climb.
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