---
title: "Dymatize Iso100 — £285K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/dymatize-iso100"
last_updated: "2026-07-31T13:13:14.901Z"
locale: en
meta:
description: "Niche score 55/100 · £285K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £285K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dymatize Iso100 — £285K/yr Amazon UK Niche (2026) - Flapen"
---
# **dymatize iso100**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 50Growth 44Conversion 38Competition 65Returns 99Price range 95Avg price 95Brand share 3Review moat 36Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£44.80**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£17.37–£75.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£285K**
£285K/yr · 208K searches
**Growth**
**Okay****+15.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,912.47**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dymatize iso100 is a £285K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dymatize iso100 market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£224K–£269K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**0%**
- Dymatize74% - Optimum Nutrition20% - DY Nutrition2% - Bulk2% - Isopure1% - BULK POWDERS1%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +15.4% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/dymatize-iso100/trend)
## **Top dymatize iso100 search terms**
- **dymatize iso100**42K/yr+39.3%2.7% conv. - **isolate protein**20K/yr+12.8%1.3% conv. - **dymatize whey protein**28K/yr-18.7%2.6% conv. - **transparent labs whey protein isolate**10K/yr+59.5%0.5% conv. - **dymatize**15K/yr+1.3%1.3% conv. - **iso 100 protein powder**11K/yr+11.5%2.6% conv. - **isolate whey protein**9K/yr+14.2%1.2% conv. - **isolate**9K/yr+7.3%2.2% conv. - **hydrolyzed whey protein**7K/yr+89.1%1.9% conv. - **iso100 protein powder**8K/yr+30.0%1.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/dymatize-iso100/search-terms)
## **Top dymatize iso100 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£11K8%£23K12%£34K16%£46K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dymatize ISO 100 Hydrolyzed Gourmet Vanilla 2264g - Whey Protein Hydrolysat + Isolat Powder**Dymatize**£73.13**4.2★1,376 rev](https://www.amazon.co.uk/dp/B09N3GYKSF) [2**Dymatize ISO 100 Hydrolyzed Gourmet Chocolate 100 2264g - Whey Protein Hydrolysat + Isolat Powder**Dymatize**£72.96**4.4★1,566 rev](https://www.amazon.co.uk/dp/B09N3H6T8L) [3**Optimum Nutrition ON Gold Standard 100% Isolate Pure Whey Protein Naturally Occurring BCAAs and Glutamine Pre and Post Workout Vanilla Flavour 31 Servings 930 g**Optimum Nutrition**£32.66**4.6★2,710 rev](https://www.amazon.co.uk/dp/B07QXZ7DWK) [4**Dymatize ISO 100 Hydrolyzed Gourmet Chocolate 932g - Whey Protein Hydrolysat + Isolat Powder**Dymatize**£35.37**4.4★1,566 rev](https://www.amazon.co.uk/dp/B09N3HJGPK) [5**Dymatize ISO 100 Hydrolyzed Gourmet Vanilla 932g - Whey Protein Hydrolysat + Isolat Powder**Dymatize**£37.53**4.2★1,376 rev](https://www.amazon.co.uk/dp/B09N3KK8KH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g**Isopure**£23.46**149 rev1y ago](https://www.amazon.co.uk/dp/B0F6VB9YJL) [**Dymatize ISO 100 Hydrolyzed Gourmet Chocolate 576g - Whey Protein Hydrolysate + Isolat Pulver**Dymatize**£22.54**1,566 rev2y ago](https://www.amazon.co.uk/dp/B0D852KNB4) [**Dymatize Elite 100% Whey Chocolate Fudge 2170g - High Protein Low Sugar Powder + Whey Protein and BCAAs**Dymatize**£49.91**538 rev4y ago](https://www.amazon.co.uk/dp/B09N7DGP5T) [**Dymatize Elite 100% Whey Cookies & Cream 2170g - High Protein Low Sugar Powder + Whey Protein and BCAAs**Dymatize**£50.47**492 rev4y ago](https://www.amazon.co.uk/dp/B09N7CLFKY) [**Dymatize Elite 100% Whey Strawberry Blast 2170g - High Protein Low Sugar Powder + Whey Protein and BCAAs**Dymatize**£49.09**265 rev4y ago](https://www.amazon.co.uk/dp/B09N7CZKR4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g**Isopure**£23.46**4.3★**▲ 95%**](https://www.amazon.co.uk/dp/B0F6VB9YJL) [**Dymatize ISO 100 Hydrolyzed Gourmet Vanilla 2264g - Whey Protein Hydrolysat + Isolat Powder**Dymatize**£73.13**4.2★**▲ 90%**](https://www.amazon.co.uk/dp/B09N3GYKSF) [**Dymatize ISO 100 Hydrolyzed Chocolate Peanut 932g - Whey Protein Hydrolysat + Isolat Powder**Dymatize**£35.84**4.6★**▲ 89%**](https://www.amazon.co.uk/dp/B09N3JB8WY) [**Dymatize ISO 100 Hydrolyzed Smooth Banana 932g - Whey Protein Hydrolysat + Isolat Powder**Dymatize**£35.59**4.4★**▲ 85%**](https://www.amazon.co.uk/dp/B09N3JKVNS) [**Dymatize ISO 100 Hydrolyzed Cookies & Cream 2264g - Whey Protein Hydrolysat + Isolat Powder**Dymatize**£75.29**4.5★**▲ 81%**](https://www.amazon.co.uk/dp/B09N3H9BLN)
**~~View all trending →~~**
## **What buyers say about dymatize iso100**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**22%
*“Excellent and great Protein powder”*
**Taste-Overall**22%
*“Excellent taste”*
**Quality-Overall**13%
*“Top notch quality isolate”*
**Flavor**6%
*“flavor is nice”*
**Solubility**6%
*“Dissolves very well”*
**Blend/Ratio**3%
*“Mixes well”*
**Value For Money**2%
*“Good value for money”*
**Texture/Consistency-Overall**2%
*“The texture was creamy”*
**Sweetness**2%
*“It has balanced taste not too chalky or too sweet”*
**Advertised Vs Actual Product**1%
*“As described”*
### **What buyers complain about **
**Taste-Overall**16%
*“Its tastes off”*
**Value For Money**14%
*“A bit pricey”*
**Flavor**7%
*“Exceedingly artificial flavour”*
**Sweetness**6%
*“Not overly sweet as others”*
**Nutritional Content**5%
*“First i was worried as its quite expensive than others same protein”*
**Mixing/Blending**3%
*“Gritty, doesn't mix easily”*
**Size-Overall**3%
*“The size of the container to what you get is ridiculous”*
**Certifications**2%
*“Not certified”*
**Side Effects**2%
*“gives me nausea”*
**Quality-Overall**2%
*“However, my recent purchase from Amazon. around two weeks ago. felt completely different from the product quality Im used to”*
### **Top return reasons **
**Value For Money**100%
## **Common questions**
- **Is dymatize iso100 profitable to sell on Amazon United Kingdom?**
- The niche generates £285K/yr across 32 tracked products. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the dymatize iso100 niche?**
- 6 brands and 59 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in dymatize iso100?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.
- **When does demand for dymatize iso100 peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dymatize iso100 niche?**
- Listings span £17.37–£75.29; the average listing price is £44.80 (sweet spot $15–$100). The average incumbent carries 2,912 reviews — the moat a new listing must climb.
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