---
title: "Trend — drug testing kits - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/drug-testing-kits/trend"
last_updated: "2026-07-31T12:45:03.642Z"
locale: en
meta:
  description: "Niche score 51/100 · £632K/yr market · 452K searches/yr. A concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £632K/yr market · 452K searches/yr. A concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — drug testing kits - Flapen"
---

# **drug testing kits**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.

Market size 66Growth 23Conversion 96Competition 18Returns 99Price range 26Avg price 34Brand share 35Review moat 25Quality gap 80

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£632K**

£632K/yr · 452K searches

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£10.11**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£3.68–£18.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,708.15**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf