---
title: "Search terms — door step - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/door-step/search-terms"
last_updated: "2026-07-31T14:19:08.222Z"
locale: en
meta:
  description: "Niche score 68/100 · £225K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · £225K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — door step - Flapen"
---

# **door step**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 43Growth 63Conversion 54Competition 71Returns 98Price range 89Avg price 95Brand share 92Review moat 79Quality gap 37

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£24.42**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****£9.83–£76.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****419.33**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+40.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£225K**

£225K/yr · 204K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")