---
title: "Trend — donut cushion - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/donut-cushion/trend"
last_updated: "2026-07-31T16:24:29.699Z"
locale: en
meta:
  description: "Niche score 60/100 · £492K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £492K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — donut cushion - Flapen"
---

# **donut cushion**

**Worth a look**

Shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 19Conversion 80Competition 59Returns 54Price range 57Avg price 76Brand share 78Review moat 51Quality gap 86

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£15.36**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£492K**

£492K/yr · 389K searches

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£6.54–£26.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,465.16**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")