---
title: "Dmso — £194K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/dmso"
last_updated: "2026-07-31T13:01:58.038Z"
locale: en
meta:
description: "Niche score 43/100 · £194K/yr market · 131K searches/yr · £22.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £194K/yr market · 131K searches/yr · £22.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dmso — £194K/yr Amazon UK Niche (2026) - Flapen"
---
# **dmso**
**Skip it**
A concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 17Conversion 70Competition 4Returns 96Price range 84Avg price 95Brand share 7Review moat 65Quality gap 43
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£22.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.45–£49.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****913.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£194K**
£194K/yr · 131K searches
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, dmso is a £194K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dmso market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£138K–£184K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **43%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**20**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Generic37% - Dr. Moran's27% - EUNOIA WELLBEING15% - Regency Organics13% - e-beauty6% - DMSOSTORE3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/dmso/trend)
## **Top dmso search terms**
- **dmso**67K/yr-14.5%4.9% conv. - **dmso 99.9 organic glass bottle**19K/yr-21.9%8.3% conv. - **dmso gel**14K/yr+3.0%2.0% conv. - **dimethyl sulfoxide**11K/yr-24.5%2.4% conv. - **dmso cream**8K/yr-3.8%0.9% conv. - **dmso pharmaceutical grade**9K/yr-32.1%6.8% conv. - **dmso liquid**3K/yr-4.5%5.3% conv. - **dsmo**2K/yr-34.7%6.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/dmso/search-terms)
## **Top dmso products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£39K30%£58K40%£77K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DMSO Dimethyl Sulfoxide 99.9% | Ph. Eur. 125ml in Amber Glass Bottle | Undiluted & Odourless | Made in United Kingdom by Dr Hash**Generic**£14.08**4.5★138 rev](https://www.amazon.co.uk/dp/B0DQQDWJL8) [2**DMSO Pharmaceutical Grade 99.9% Ph. Eur. 250ml | Pure Liquid Dimethyl Sulfoxide Medical Grade in Amber Glass Bottle | Undiluted & Odourless | Made in Germany**Dr. Moran's**£23.37**4.5★1,340 rev](https://www.amazon.co.uk/dp/B084BV1VPF) [3**DMSO 3.52 fl oz Pharmaceutical Grade with Glass Pipette Pharmaceutical Quality & Purity (Ph. EUR.) Dimethyl sulfoxide in Light-Protected Glass Bottle**EUNOIA WELLBEING**£14.22**4.7★59 rev](https://www.amazon.co.uk/dp/B0F5HFBPTQ) [4**DMSO Purity 99.99% 500ml**Regency Organics**£31.91**4.7★656 rev](https://www.amazon.co.uk/dp/B06WVCJ8QC) [5**DMSO Dimethyl sulfoxide Etra Organic (DMSO 70%- 100ml)**e-beauty**£9.45**4.3★50 rev](https://www.amazon.co.uk/dp/B08Z4FQ7P5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DMSO 3.52 fl oz Pharmaceutical Grade with Glass Pipette Pharmaceutical Quality & Purity (Ph. EUR.) Dimethyl sulfoxide in Light-Protected Glass Bottle**EUNOIA WELLBEING**£14.22**59 rev1y ago](https://www.amazon.co.uk/dp/B0F5HFBPTQ) [**DMSO Dimethyl Sulfoxide 99.9% | Ph. Eur. 125ml in Amber Glass Bottle | Undiluted & Odourless | Made in United Kingdom by Dr Hash**Generic**£14.08**138 rev5y ago](https://www.amazon.co.uk/dp/B0DQQDWJL8) [**DMSO Dimethyl sulfoxide Etra Organic (DMSO 70%- 100ml)**e-beauty**£9.45**50 rev5y ago](https://www.amazon.co.uk/dp/B08Z4FQ7P5) [**DMSO Dimethyl sulfoxide Etra Organic (DSMO 99.9%- 250ml)**e-beauty**£17.67**82 rev5y ago](https://www.amazon.co.uk/dp/B08Z4H1CCQ) [**DMSO Dimethyl Sulfoxide Low Odor in Glass 8 oz Bottle 99.995% Pharma Grade**DMSOSTORE**£49.98**4,068 rev6y ago](https://www.amazon.co.uk/dp/B01BSYQ0XC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DMSO Dimethyl Sulfoxide Low Odor in Glass 8 oz Bottle 99.995% Pharma Grade**DMSOSTORE**£49.98**4.5★**▲ 216%**](https://www.amazon.co.uk/dp/B01BSYQ0XC) [**DMSO 3.52 fl oz Pharmaceutical Grade with Glass Pipette Pharmaceutical Quality & Purity (Ph. EUR.) Dimethyl sulfoxide in Light-Protected Glass Bottle**EUNOIA WELLBEING**£14.22**4.7★**▲ 131%**](https://www.amazon.co.uk/dp/B0F5HFBPTQ) [**DMSO Purity 99.99% 500ml**Regency Organics**£31.91**4.7★**▲ 11%**](https://www.amazon.co.uk/dp/B06WVCJ8QC) [**DMSO Dimethyl Sulfoxide 99.9% | Ph. Eur. 125ml in Amber Glass Bottle | Undiluted & Odourless | Made in United Kingdom by Dr Hash**Generic**£14.08**4.5★**— 8%**](https://www.amazon.co.uk/dp/B0DQQDWJL8) [**DMSO Pharmaceutical Grade 99.9% Ph. Eur. 250ml | Pure Liquid Dimethyl Sulfoxide Medical Grade in Amber Glass Bottle | Undiluted & Odourless | Made in Germany**Dr. Moran's**£23.37**4.5★**▼ 19%**](https://www.amazon.co.uk/dp/B084BV1VPF)
**~~View all trending →~~**
## **What buyers say about dmso**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Seems good value at 99% pure”*
**Quality-Overall**20%
*“Good product”*
**Advertised Vs Actual Product**15%
*“It does what it does”*
**Pureness**10%
*“High purity”*
**Efficiency**10%
*“takes work though”*
**Breathability**5%
*“strong breath work”*
**Functionality-Overall**5%
*“Good quality DMSO works well”*
**Joint Pain**5%
*“I used topically it a couple of times so far with Ibuleve for bad knee pain”*
**Durability**5%
*“Lasts for ages”*
### **What buyers complain about **
**Moist/Dry**25%
*“The oil feels dry”*
**Natural Resource Wastage**25%
*“Waste of time and money”*
**Absorbency**25%
*“as can lead to over absorption through skin”*
**Inflammation**13%
*“have suffered severe swelling for months”*
### **Top return reasons **
**Leak-Proof**51%
**Functionality-Overall**9%
**Strength**7%
**Certifications**7%
**Instructions/User Manual/Troubleshooting**6%
**Smell**5%
**Ease Of Use**5%
**Adhesion/Stickiness**2%
**Material Quality**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is dmso profitable to sell on Amazon United Kingdom?**
- The niche generates £194K/yr across 7 tracked products. 90-day search growth is -15.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the dmso niche?**
- 6 brands and 20 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in dmso?**
- Top complaints mined from reviews: Moist/Dry, Natural Resource Wastage, Absorbency. The return rate is 0.8%.
- **When does demand for dmso peak?**
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the dmso niche?**
- Listings span £9.45–£49.98; the average listing price is £22.95 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.
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