---
title: "Disposable Toothbrush — £239K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/disposable-toothbrush"
last_updated: "2026-07-31T11:36:27.637Z"
locale: en
meta:
description: "Niche score 43/100 · £239K/yr market · 272K searches/yr · £11.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £239K/yr market · 272K searches/yr · £11.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disposable Toothbrush — £239K/yr Amazon UK Niche (2026) - Flapen"
---
# **disposable toothbrush**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 53Conversion 78Competition 0Returns 99Price range 18Avg price 44Brand share 0Review moat 52Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+24.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,428.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£239K**
£239K/yr · 272K searches
**Avg price**
**Okay****£11.28**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£8.07–£16.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, disposable toothbrush is a £239K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disposable toothbrush market data**
- **Units sold / yr**
- **20K–25K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£226K–£282K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Colgate92% - cleaings8%
## **Demand**
Weekly Amazon search volume, last 42 weeks — +24.4% search growth over the last 90 days.
8K6KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/disposable-toothbrush/trend)
## **Top disposable toothbrush search terms**
- **colgate wisp**112K/yr+47.9%10.5% conv. - **disposable toothbrush**48K/yr+12.3%3.4% conv. - **chewable toothbrush**31K/yr-19.2%0.9% conv. - **disposable toothbrush with toothpaste**27K/yr+9.0%3.8% conv. - **wisp**9K/yr+125.3%3.6% conv. - **colgate wisps mini toothbrushes**11K/yr-16.2%9.6% conv. - **colgate wisps**9K/yr-1.8%9.8% conv. - **colgate mini disposable toothbrush**5K/yr+29.3%9.2% conv. - **disposable toothbrushes**5K/yr+18.3%2.3% conv. - **wisps**4K/yr+22.3%9.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/disposable-toothbrush/search-terms)
## **Top disposable toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%£60K50%£120K75%£179K100%£239K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colgate Wisp Portable Mini-Brush Optic White Coolmint 24 Count**Colgate**£9.27**4.4★3,493 rev](https://www.amazon.co.uk/dp/B00HXAIN04) [2**cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor**cleaings**£8.07**4.4★17 rev](https://www.amazon.co.uk/dp/B0GX13QVN1) [3**Colgate Wisp Portable Mini-Brush Max Fresh gfqBUe Peppermint 2 Pack (24 Count)**Colgate**£16.49**4.5★775 rev](https://www.amazon.co.uk/dp/B0721YBVMY)
### **Newest**
by launch date
[**cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor**cleaings**£8.07**17 rev2mo ago](https://www.amazon.co.uk/dp/B0GX13QVN1) [**Colgate Wisp Portable Mini-Brush Max Fresh gfqBUe Peppermint 2 Pack (24 Count)**Colgate**£16.49**775 rev9y ago](https://www.amazon.co.uk/dp/B0721YBVMY) [**Colgate Wisp Portable Mini-Brush Optic White Coolmint 24 Count**Colgate**£9.27**3,493 rev12y ago](https://www.amazon.co.uk/dp/B00HXAIN04)
### **Trending**
90-day click momentum
[**cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor**cleaings**£8.07**4.4★**▲ 173%**](https://www.amazon.co.uk/dp/B0GX13QVN1) [**Colgate Wisp Portable Mini-Brush Optic White Coolmint 24 Count**Colgate**£9.27**4.4★**— 2%**](https://www.amazon.co.uk/dp/B00HXAIN04) [**Colgate Wisp Portable Mini-Brush Max Fresh gfqBUe Peppermint 2 Pack (24 Count)**Colgate**£16.49**4.5★**▼ 31%**](https://www.amazon.co.uk/dp/B0721YBVMY)
## **What buyers say about disposable toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**44%
*“handy for on the go”*
**Portability**10%
*“These are really handy for travelling and on-the-go use”*
**Value For Money**10%
*“the value is worth it in the long run or traveling as well”*
**Oral Hygiene**9%
*“still clean your teeth adequately”*
**Quality-Overall**8%
*“Great quality”*
**Size-Overall**6%
*“I find these perfect to fit in my handbag for travel or work as I work nights to always stay fresh”*
**Ease Of Cleaning**4%
*“as it provides a more complete clean than many disposable toothbrushes”*
**Design-Overall**1%
*“Very good invention”*
**Advertised Vs Actual Product**1%
*“Does what they say on the tin”*
**Pockets/Compartments**1%
*“Small size so will fit pocket”*
### **What buyers complain about **
**Size-Overall**30%
*“the box isnt huge”*
**Value For Money**15%
*“Love these little things, expensive”*
**Quality-Overall**9%
*“Not as good as I thought they would be”*
**Advertised Vs Actual Product**6%
*“Not as shown in accompanying video”*
**Functionality-Overall**6%
*“Not efficient at all”*
**Ease Of Cleaning**6%
*“Didnt really clean my teeth”*
**Strength**3%
*“Flimsy, hardly any bristles on the brushes, do not work well”*
**Design-Overall**3%
*“Overpriced and poorly designed”*
**Compactness**2%
*“They take up so little space”*
**Hard Feel**2%
*“theyre not soft either however the small head size is really great for getting to the awkward areas in your mouth”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Size-Overall**20%
**Functionality-Overall**19%
**Adhesion/Stickiness**11%
**Value For Money**7%
**Defective Material/Parts**5%
**Ease Of Cleaning**3%
**Certifications**2%
**Quality-Overall**2%
**Instructions/User Manual/Troubleshooting**2%
## **Common questions**
- **Is disposable toothbrush profitable to sell on Amazon United Kingdom?**
- The niche generates £239K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the disposable toothbrush niche?**
- 2 brands and 39 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in disposable toothbrush?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- **What does it cost to enter the disposable toothbrush niche?**
- Listings span £8.07–£16.49; the average listing price is £11.28 (sweet spot $15–$100). The average incumbent carries 1,428 reviews — the moat a new listing must climb.
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