---
title: "Search terms — diptyque - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/diptyque/search-terms"
last_updated: "2026-07-31T17:17:04.979Z"
locale: en
meta:
  description: "Niche score 40/100 · £64K/yr market · 82K searches/yr · £61.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £64K/yr market · 82K searches/yr · £61.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — diptyque - Flapen"
---

# **diptyque**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 14Conversion 16Competition 31Returns 93Price range 68Avg price 89Brand share 0Review moat 59Quality gap 93

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£61.55**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£12.83–£138.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,134.6**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£64K**

£64K/yr · 82K searches

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-21.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")