---
title: "Dim — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/dim"
last_updated: "2026-07-31T17:30:37.154Z"
locale: en
meta:
description: "Niche score 53/100 · £66K/yr market · 97K searches/yr · £17.94 avg price. A small market ($66K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £66K/yr market · 97K searches/yr · £17.94 avg price. A small market ($66K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dim — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **dim**
**Worth a look**
Shows low returns (0.2%), but a small market ($66K/yr) keeps it on the watch list.
Market size 16Growth 16Conversion 47Competition 58Returns 99Price range 71Avg price 82Brand share 67Review moat 75Quality gap 62
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.94**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****491**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.92–£37.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£66K**
£66K/yr · 97K searches
**Growth**
**Bad****-17.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, dim is a £66K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dim market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£72K–£90K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#596**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **56%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**28%**
- DIM17% - Health4All15% - Epigenetics13% - ALPHA0110% - Lifetropics8% - Generic7%
## **Demand**
Weekly Amazon search volume, last 39 weeks — -17.0% search growth over the last 90 days.
2K1KOct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/dim/trend)
## **Top dim search terms**
- **dim supplement**31K/yr+0.2%2.0% conv. - **dim**29K/yr-21.7%0.8% conv. - **calcium d glucarate**16K/yr-49.0%11.2% conv. - **dim supplements**7K/yr+16.5%1.0% conv. - **diindolylmethane**8K/yr-8.4%0.8% conv. - **dim supplements for women**4K/yr-6.9%1.0% conv. - **calcium d-glucarate**3K/yr-3.1%13.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/dim/search-terms)
## **Top dim products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Health4All Calcium D-Glucarate 500mg - Oestrogen Supplements for Women and Men - Hormone Balance Support - 90 Vegan Capsules**Health4All**£12.06**4.5★48 rev](https://www.amazon.co.uk/dp/B0FCM76747) [2**DMG Dimethylglycine 100mg | 2 Months Supply | 100% Pure & Natural Dimethylglycine HCl (DMG) | Vegan Friendly Capsules | Made in UK by Epigenetics**Epigenetics**£14.42**4.3★24 rev](https://www.amazon.co.uk/dp/B0C8TRGPS4) [3**Organic Broccoli Sprout Extract 21 000mg - 90 Vegan Capsules - High Strength 15:1 Brassica Oleracea Supplement Extract - Resealable and Recyclable Pouch - By Alpha01**ALPHA01**£8.09**4.4★145 rev](https://www.amazon.co.uk/dp/B0CTKWLFNF) [4**Lifetropics Estro Broccoli Complex - Estrogen Balance Supplement - 500mg Broccoli and Calcium D-Glucarate - 90 Vegetable Capsules**Lifetropics**£16.39**4.2★83 rev](https://www.amazon.co.uk/dp/B091PS5BS2) [5**Dim Womens Sublim Voile Shiny Résistant & Transparent Tights Pack x3 Multicoloured (brown) M**DIM**£8.06**4.4★100 rev](https://www.amazon.co.uk/dp/B07D2LVRSR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**- Hormone Balance for Men and Women Menopause Acne Hot Flashes Relief Prostate Support - Soy-Free Gluten-Free**Generic**£24.12**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1CF6YDJ) [**for Women - Estrogen & Hormone Balance Menopause Hot Flashes & Night Sweats Support - Vegan & Soy Free**Generic**£24.13**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1C13Y5Z) [**DIM for Men Active Lifestyle 2PCS**Generic**£22.09**0 rev8mo ago](https://www.amazon.co.uk/dp/B0G1GF5S5R) [**Health4All Calcium D-Glucarate 500mg - Oestrogen Supplements for Women and Men - Hormone Balance Support - 90 Vegan Capsules**Health4All**£12.06**48 rev1y ago](https://www.amazon.co.uk/dp/B0FCM76747) [**Dim Womens Sublim Voile Shiny Résistant & Transparent Tights Pack x3 Multicoloured (brown) M**DIM**£8.06**100 rev2y ago](https://www.amazon.co.uk/dp/B07D2LVRSR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DIM Men - Seamless Micro Briefs x2 | Seamless Stretch Microfibre | Perfect Fit | Maximum Comfort Black/Grey M**DIM**£9.18**4.3★**▲ 216%**](https://www.amazon.co.uk/dp/B076S4P9KF) [**for Women - Estrogen & Hormone Balance Menopause Hot Flashes & Night Sweats Support - Vegan & Soy Free**Generic**£24.13**0.0★**▲ 213%**](https://www.amazon.co.uk/dp/B0H1C13Y5Z) [**DIM Mens Powerful Cotton Stretch Style Boxers x3 | Coloured Graphic Belt | Optimal Comfort | Soft Stretch Cotton**DIM**£18.80**4.5★**▲ 213%**](https://www.amazon.co.uk/dp/B07VYCC69Z) [**Dim Micro briefs without seam for men x2 Midnight Blue/Black 5**DIM**£10.75**4.3★**▲ 213%**](https://www.amazon.co.uk/dp/B09JWV9FCZ) [**- Hormone Balance for Men and Women Menopause Acne Hot Flashes Relief Prostate Support - Soy-Free Gluten-Free**Generic**£24.12**0.0★**▲ 213%**](https://www.amazon.co.uk/dp/B0H1CF6YDJ)
**~~View all trending →~~**
## **What buyers say about dim**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality price”*
**Hormonal Balance**11%
*“I think in long term I will see better results with my hormonal balance”*
**Value For Money**7%
*“Reasonably sustainable price”*
**Vitamin**7%
*“Very good supplement”*
**Weight Loss**6%
*“sticking to a balanced diet most of the time”*
**Energy Level**6%
*“Slight energy increase”*
**Regulates Digestion**5%
*“Good for digestion”*
**Side Effects**5%
*“no side effects”*
**Ease Of Use**4%
*“Easy to use”*
**Sleep Quality**4%
*“it kept me awake all night”*
### **What buyers complain about **
**Dosage**16%
*“No improvement on taking”*
**Weight Loss**13%
*“I have lost some weight”*
**Smell**13%
*“Smell”*
**Regulates Digestion**13%
*“Had digestive issues with this so I did regret buying it”*
**Advertised Vs Actual Product**13%
*“Misleading title vs label”*
**Value For Money**6%
*“Not the cheapest”*
**Acid Regulator/Stomach Ache Relief**3%
*“Caused terrible bloating and wind”*
**Breathability**3%
*“This product game me the most horrendous bloating”*
**Side Effects**3%
*“Shame I'm not able to stand another day of tgis to feel other benefits”*
### **Top return reasons **
**Functionality-Overall**33%
**Focus Enhancement**33%
**Pain Relief-Overall**33%
## **Common questions**
- **Is dim profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the dim niche?**
- 16 brands and 21 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in dim?**
- Top complaints mined from reviews: Dosage, Weight Loss, Smell. The return rate is 0.2%.
- **What does it cost to enter the dim niche?**
- Listings span £5.92–£37.38; the average listing price is £17.94 (sweet spot $15–$100). The average incumbent carries 491 reviews — the moat a new listing must climb.
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