---
title: "Products — dildo - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/dildo/products"
last_updated: "2026-07-31T07:23:44.811Z"
locale: en
meta:
  description: "Niche score 59/100 · £1.6M/yr market · 6.5M searches/yr · £15.91 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £1.6M/yr market · 6.5M searches/yr · £15.91 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — dildo - Flapen"
---

# **dildo**

**Launch it**

A $1.6M/yr market growing +4.4% this quarter with returns at 0.2% — clears our launch bar.

Market size 89Growth 31Conversion 20Competition 61Returns 99Price range 70Avg price 77Brand share 42Review moat 90Quality gap 45

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****200.93**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Great****£1.6M**

£1.6M/yr · 6.5M searches

**Avg price**

**Great****£15.91**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£4.84–£38.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale