---
title: "Search terms — dilators for vaginismus - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/dilators-for-vaginismus/search-terms"
last_updated: "2026-07-31T20:49:09.858Z"
locale: en
meta:
  description: "Niche score 50/100 · £108K/yr market · 98K searches/yr · £31.00 avg price. Soft demand (-16.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £108K/yr market · 98K searches/yr · £31.00 avg price. Soft demand (-16.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dilators for vaginismus - Flapen"
---

# **dilators for vaginismus**

**Worth a look**

Shows low returns (0.6%), but soft demand (-16.9% this quarter) keeps it on the watch list.

Market size 26Growth 17Conversion 45Competition 32Returns 97Price range 89Avg price 95Brand share 44Review moat 87Quality gap 63

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£31.00**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£10.03–£81.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****262.29**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£108K**

£108K/yr · 98K searches

**Growth**

**Bad****-16.9%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")