---
title: "Dilators for Vaginismus — £108K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/dilators-for-vaginismus"
last_updated: "2026-07-31T15:16:04.711Z"
locale: en
meta:
description: "Niche score 50/100 · £108K/yr market · 98K searches/yr · £31.00 avg price. Soft demand (-16.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £108K/yr market · 98K searches/yr · £31.00 avg price. Soft demand (-16.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dilators for Vaginismus — £108K/yr Amazon UK Niche (2026) - Flapen"
---
# **dilators for vaginismus**
**Worth a look**
Shows low returns (0.6%), but soft demand (-16.9% this quarter) keeps it on the watch list.
Market size 26Growth 17Conversion 45Competition 32Returns 97Price range 89Avg price 95Brand share 44Review moat 87Quality gap 63
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£31.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.03–£81.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****262.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£108K**
£108K/yr · 98K searches
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, dilators for vaginismus is a £108K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dilators for vaginismus market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£78K–£93K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **6%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**15%**
- DFsucces25% - Skins17% - Weimob16% - Intimate Rose12% - Bodyotics9% - Mascoto6% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
2K2KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/dilators-for-vaginismus/trend)
## **Top dilators for vaginismus search terms**
- **vaginal dilators**35K/yr-18.7%2.6% conv. - **vaginal dilator**15K/yr-6.6%3.3% conv. - **dilators**12K/yr-14.5%2.9% conv. - **dilator**11K/yr-2.5%1.8% conv. - **vaginismus dilators**10K/yr-11.9%3.5% conv. - **vaginal stretcher**8K/yr-12.8%0.5% conv. - **dilator for women silicone**8K/yr-65.0%1.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/dilators-for-vaginismus/search-terms)
## **Top dilators for vaginismus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£32K40%£43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silicone Urethral Anal Vagina Dilators Set 5-Pack Silicone Dilator Kit for Women Vagina Trainer Vaginaplug Anal Plug Massage Toy G/P-Spot Massage Masturbator for Beginners**DFsucces**£11.97**4.3★7 rev](https://www.amazon.co.uk/dp/B0DP64RD35) [2**Floor Trainer Set 5 Size Silicone Dilator Kit for Women Vagina Massage Training Set Muscle Dilators Vagina Trainer Dilator Set**Weimob**£12.20**4.7★5 rev](https://www.amazon.co.uk/dp/B0B93N7X69) [3**SKINS Dilators for Women Medical Grade 5 Piece Vaginal Dilator Set Medical Grade Dilators for Vaginismus Relief & Intimate Health**Skins**£32.76**4.2★57 rev](https://www.amazon.co.uk/dp/B0F1N8CL1F) [4**Bodyotics Silicone Dilators for Women Pelvic Floor Exercise Set of 5 in Gradual Sizes**Bodyotics**£40.76**4.3★65 rev](https://www.amazon.co.uk/dp/B0BCWJPW1D) [5**Intimate Rose Small 4-Pack Silicone Dilators for Women & Men Sizes 1-4**Intimate Rose**£57.87**4.5★1,449 rev](https://www.amazon.co.uk/dp/B07BKB3852)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silicone Urethra Vaginal Dilators Set 5 Size Vaginismus Dilators Silicone Dilator Kit for Women Anal Training Vaginaplug Anal Plug Urethra Inserter for Men G/P-Spot Masturbator**VOYANTE**£10.03**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GR8H4P4K) [**Lovehoney Health Silicone Dilator Set Rigid Silicone Training Set 5 Piece**Lovehoney**£44.50**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G4S7539K) [**The Natural Love Company - Wisteria - Dilator Training Set Made from Soft Silicone - Sizes Range from 0.5 - 1.3 - Buttery Soft Sanitary Grade Silicone**The Natural Love Company**£38.43**0 rev1y ago](https://www.amazon.co.uk/dp/B0FCG879WH) [**SKINS Dilators for Women Medical Grade 5 Piece Vaginal Dilator Set Medical Grade Dilators for Vaginismus Relief & Intimate Health**Skins**£32.76**57 rev1y ago](https://www.amazon.co.uk/dp/B0F1N8CL1F) [**SKINS Dilators for Women Medical Grade 3 Piece Vaginal Dilator Set Medical Grade Dilators for Vaginismus Relief & Intimate Health - Small & Medium**Skins**£20.66**57 rev1y ago](https://www.amazon.co.uk/dp/B0F1NL2RZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silicone Urethra Vaginal Dilators Set 5 Size Vaginismus Dilators Silicone Dilator Kit for Women Anal Training Vaginaplug Anal Plug Urethra Inserter for Men G/P-Spot Masturbator**VOYANTE**£10.03**0.0★**▲ 329%**](https://www.amazon.co.uk/dp/B0GR8H4P4K) [**Lovehoney Health Silicone Dilator Set Rigid Silicone Training Set 5 Piece**Lovehoney**£44.50**0.0★**▲ 118%**](https://www.amazon.co.uk/dp/B0G4S7539K) [**Intimate Rose Large 4-Pack Silicone Dilators for Women & Men Sizes 5-8**Intimate Rose**£81.93**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B07BKBCFDL) [**SKINS Dilators for Women Medical Grade 5 Piece Vaginal Dilator Set Medical Grade Dilators for Vaginismus Relief & Intimate Health**Skins**£32.76**4.2★**▲ 29%**](https://www.amazon.co.uk/dp/B0F1N8CL1F) [**Intimate Rose Small 4-Pack Silicone Dilators for Women & Men Sizes 1-4**Intimate Rose**£57.87**4.5★**▲ 29%**](https://www.amazon.co.uk/dp/B07BKB3852)
**~~View all trending →~~**
## **What buyers say about dilators for vaginismus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“very good value for the money”*
**Quality-Overall**22%
*“Good quality”*
**Ease Of Use**17%
*“Easy to use”*
**Comfort-Overall**6%
*“so comfortable to use”*
**Sexual Wellness**6%
*“great for girls with vaginismus, soft and flexible and with enough lubricant slips in perfectly”*
**Lubrication**6%
*“great for girls with vaginismus, soft and flexible and with enough lubricant slips in perfectly”*
**Advertised Vs Actual Product**6%
*“Product as described”*
**Soft Feel**6%
*“Soft and flexible”*
### **What buyers complain about **
**Ease Of Use**50%
*“I cannot use them”*
**Size-Overall**17%
*“the products are much larger than described”*
**Advertised Vs Actual Product**17%
*“Incorrect sizes advertised”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**11%
**Smell**6%
**Value For Money**6%
**Compatibility-Overall**6%
**Flexibility**6%
**Hard Feel**6%
**Functionality-Overall**6%
## **Common questions**
- **Is dilators for vaginismus profitable to sell on Amazon United Kingdom?**
- The niche generates £108K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the dilators for vaginismus niche?**
- 11 brands and 21 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in dilators for vaginismus?**
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- **When does demand for dilators for vaginismus peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dilators for vaginismus niche?**
- Listings span £10.03–£81.93; the average listing price is £31.00 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.
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