---
title: "Search terms — diclofenac gel - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/diclofenac-gel/search-terms"
last_updated: "2026-07-31T17:39:51.939Z"
locale: en
meta:
  description: "Niche score 33/100 · £110K/yr market · 165K searches/yr · £6.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 33/100 · £110K/yr market · 165K searches/yr · £6.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — diclofenac gel - Flapen"
---

# **diclofenac gel**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 21Conversion 87Competition 8Returns 100Price range 0Avg price 18Brand share 0Review moat 24Quality gap 42

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£110K**

£110K/yr · 165K searches

**Review moat**

**Bad****5,583.44**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.63**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****90%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£3.71–£9.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100