---
title: "Diclofenac Gel — £110K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/diclofenac-gel"
last_updated: "2026-07-31T09:50:01.546Z"
locale: en
meta:
description: "Niche score 33/100 · £110K/yr market · 165K searches/yr · £6.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £110K/yr market · 165K searches/yr · £6.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Diclofenac Gel — £110K/yr Amazon UK Niche (2026) - Flapen"
---
# **diclofenac gel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 21Conversion 87Competition 8Returns 100Price range 0Avg price 18Brand share 0Review moat 24Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£110K**
£110K/yr · 165K searches
**Review moat**
**Bad****5,583.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.63**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.71–£9.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, diclofenac gel is a £110K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **diclofenac gel market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£133K–£166K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Motusol56% - Voltarol30% - Amgesic9% - Deep Relief3% - IBULEVE2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -7.1% search growth over the last 90 days.
5K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/diclofenac-gel/trend)
## **Top diclofenac gel search terms**
- **diclofenac gel**55K/yr+5.0%7.8% conv. - **diclofenac gel extra strong**31K/yr+13.8%9.6% conv. - **motusol max strength gel 100g 2.32**17K/yr-20.1%19.9% conv. - **diclofenac**15K/yr-4.9%5.3% conv. - **motusol**13K/yr-39.9%14.8% conv. - **movelat gel**10K/yr-3.9%1.4% conv. - **diclofenac gel 2.32 100g**3K/yr+14.8%8.5% conv. - **movelat pain relief gel 125g**5K/yr-23.8%1.1% conv. - **diclofenac gel 2.32**5K/yr-44.8%13.2% conv. - **motusol max**3K/yr-3.0%19.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/diclofenac-gel/search-terms)
## **Top diclofenac gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£17K30%£33K45%£50K60%£66K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains**Motusol**£5.93**4.6★943 rev](https://www.amazon.co.uk/dp/B0B524ZRR3) [2**Voltarol Joint & Back Pain Relief 2.32% Gel Max Strength Diclofenac Anti Inflammatory Pain Relief for Muscles & Joints 50 g**Voltarol**£7.88**4.6★19,915 rev](https://www.amazon.co.uk/dp/B07HLR7PPZ) [3**Motusol Max 2.32% w/w Gel 30g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains**Motusol**£5.33**4.4★367 rev](https://www.amazon.co.uk/dp/B0B525HDQZ) [4**Amgesic Pain Relief 1% Gel 100g Relief Diclofenac Gel Anti-Inflammatory Gel for Back Pain Relief Muscle Aches Stiff Joints and Swelling**Amgesic**£7.02**4.3★1,995 rev](https://www.amazon.co.uk/dp/B0BPSZD3L9) [5**Voltarol Back & Muscle Pain Relief 1.16% Gel Diclofenac AntiInflammatory Pain Relief for Muscles & Joints 100 g**Voltarol**£9.17**4.7★9,012 rev](https://www.amazon.co.uk/dp/B00LQ7R5ZO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amgesic Pain Relief 1% Gel 100g Relief Diclofenac Gel Anti-Inflammatory Gel for Back Pain Relief Muscle Aches Stiff Joints and Swelling**Amgesic**£7.02**1,995 rev3y ago](https://www.amazon.co.uk/dp/B0BPSZD3L9) [**Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains**Motusol**£5.93**943 rev4y ago](https://www.amazon.co.uk/dp/B0B524ZRR3) [**Motusol Max 2.32% w/w Gel 30g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains**Motusol**£5.33**367 rev4y ago](https://www.amazon.co.uk/dp/B0B525HDQZ) [**Motusol 1.16% w/w Gel 50g - Targeted Pain Relief of Joints & Muscles in Acute strains & sprains**Motusol**£5.10**89 rev4y ago](https://www.amazon.co.uk/dp/B0B5242ML8) [**Motusol 1.16% w/w Gel 100g - Targeted Pain Relief of Joints & Muscles in Acute strains & sprains**Motusol**£9.09**88 rev4y ago](https://www.amazon.co.uk/dp/B0B524RDV3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Deep Relief Triple Action Anti-Inflammatory Gel White 50 g**Deep Relief**£3.71**4.4★**— 7%**](https://www.amazon.co.uk/dp/B0017TL8PO) [**Voltarol Joint & Back Pain Relief 2.32% Gel Max Strength Diclofenac Anti Inflammatory Pain Relief for Muscles & Joints 50 g**Voltarol**£7.88**4.6★**— 7%**](https://www.amazon.co.uk/dp/B07HLR7PPZ) [**Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains**Motusol**£5.93**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0B524ZRR3) [**Ibuleve Max Strength Pain Relief 10% Ibuprofen Gel Maximum Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 50 g**IBULEVE**£6.48**4.4★**— 0%**](https://www.amazon.co.uk/dp/B08WQBVWGC) [**Motusol Max 2.32% w/w Gel 30g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains**Motusol**£5.33**4.4★**— 8%**](https://www.amazon.co.uk/dp/B0B525HDQZ)
**~~View all trending →~~**
## **What buyers say about diclofenac gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Good deal”*
**Joint Pain**17%
*“Relieved joint pain”*
**Quality-Overall**13%
*“Just as good as the market leader”*
**Efficiency**12%
*“Works well”*
**Advertised Vs Actual Product**7%
*“As described”*
**Muscle Pain Relief**7%
*“Best item for muscle pain”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Application**3%
*“ease of application”*
**Smell**2%
*“no nasty scent”*
**Strength**2%
*“Effective”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Not effective”*
**Smell**12%
*“smells fishy”*
**Pain Relief-Overall**11%
*“The pain relief is minimal”*
**Value For Money**11%
*“its expensive”*
**Ingredients-Overall**6%
*“10% ibuprofen”*
**Joint Pain**5%
*“Not good for anyone with arthritis”*
**Advertised Vs Actual Product**4%
*“doesn't work miracles as suggested in the ads”*
**Size-Overall**2%
*“Beware this is a deliberately small sized package”*
**Strength**2%
*“not strong”*
**Quality-Overall**2%
*“The product is so overrated”*
### **Top return reasons **
**Joint Pain**43%
**Functionality-Overall**21%
**Size-Overall**14%
**Value For Money**14%
**Advertised Vs Actual Product**7%
## **Common questions**
- **Is diclofenac gel profitable to sell on Amazon United Kingdom?**
- The niche generates £110K/yr across 9 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the diclofenac gel niche?**
- 5 brands and 66 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in diclofenac gel?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Pain Relief-Overall. The return rate is 0.1%.
- **What does it cost to enter the diclofenac gel niche?**
- Listings span £3.71–£9.17; the average listing price is £6.63 (sweet spot $15–$100). The average incumbent carries 5,583 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)