---
title: "Products — diarrhoea - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/diarrhoea/products"
last_updated: "2026-07-31T17:37:34.874Z"
locale: en
meta:
  description: "Niche score 52/100 · £1.1M/yr market · 733K searches/yr. Pricing outside the sweet spot ($6.24 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £1.1M/yr market · 733K searches/yr. Pricing outside the sweet spot ($6.24 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — diarrhoea - Flapen"
---

# **diarrhoea**

**Worth a look**

Shows searches that convert (24.3% search→purchase), but pricing outside the sweet spot ($6.24 avg) keeps it on the watch list.

Market size 80Growth 26Conversion 100Competition 32Returns 100Price range 37Avg price 17Brand share 32Review moat 64Quality gap 21

**Conversion**

**Incredible****24.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.1M**

£1.1M/yr · 733K searches

**Review moat**

**Good****951.15**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.44–£22.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.24**

avg listing price — sweet spot $15–$100