---
title: "Search terms — dexcom - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/dexcom/search-terms"
last_updated: "2026-07-31T15:35:51.768Z"
locale: en
meta:
  description: "Niche score 44/100 · £150K/yr market · 111K searches/yr · £51.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £150K/yr market · 111K searches/yr · £51.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — dexcom - Flapen"
---

# **dexcom**

**Skip it**

A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 22Conversion 33Competition 10Returns 55Price range 85Avg price 93Brand share 17Review moat 96Quality gap 98

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Incredible****82.11**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£51.54**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£13.13–£110.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£150K**

£150K/yr · 111K searches

**Growth**

**Bad****-6.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")