---
title: "Devils Claw — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/devils-claw"
last_updated: "2026-07-31T10:24:36.778Z"
locale: en
meta:
description: "Niche score 50/100 · £49K/yr market · 41K searches/yr · £11.57 avg price. A small market ($49K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £49K/yr market · 41K searches/yr · £11.57 avg price. A small market ($49K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Devils Claw — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **devils claw**
**Worth a look**
Shows low returns (0.0%), but a small market ($49K/yr) keeps it on the watch list.
Market size 12Growth 23Conversion 89Competition 29Returns 100Price range 48Avg price 46Brand share 50Review moat 81Quality gap 73
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****380.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£4.94–£24.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.57**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£49K**
£49K/yr · 41K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, devils claw is a £49K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **devils claw market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£46K–£58K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#1,278**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **67%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 99%
**Open market**
**21%**
- ECO-VITS27% - Natures Aid22% - Hepatica12% - Black Swan supplements8% - A.Vogel6% - Nutrivity4%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -3.8% search growth over the last 90 days.
1K600Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/devils-claw/trend)
## **Top devils claw products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Aid JointEeze Devils Claw 300mg High Strength Herbal Tablets Supports Joint Health & Mobility Vegan Gluten-Free Non-GMO THR Registered Traditional Remedy 90 Tablets**Natures Aid**£7.86**4.2★1,766 rev](https://www.amazon.co.uk/dp/B004XM62K8) [2**Devils Claw 8000mg 120 caps Anti INFLAMMATORY Pain Relief Joint Health & Flexibility Mobility & Comfort Bones & Joints Joint & Muscle Support**ECO-VITS**£15.00**4.2★76 rev](https://www.amazon.co.uk/dp/B0BLKNJ9SZ) [3**Devils Claw 8000mg 30 caps Anti INFLAMMATORY Pain Relief Joint Health & Flexibility Mobility & Comfort Bones & Joints Joint & Muscle Support**ECO-VITS**£6.22**4.2★8 rev](https://www.amazon.co.uk/dp/B0GRS7DBCT) [4**Hepatica Devils Claw (Harpagophytum Procumbens) 5 000mg Equivalent | 500mg 10:1 Root Extract | 120 Vegan Capsules | 4-Month Supply | 3rd Party Lab Tested**Hepatica**£15.63**4.2★411 rev](https://www.amazon.co.uk/dp/B08KWN4RD6) [5**Black Swan Devils Claw Tablets - 3000mg Antioxidant Formula Anti Inflammation Joints Digestive Health Muscle Pain Relief Natural Herbal Supplement - 30 Tabs 1 Month Supply**Black Swan supplements**£4.97**4.1★29 rev](https://www.amazon.co.uk/dp/B08KQK6HVL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Devils Claw 8000mg 30 caps Anti INFLAMMATORY Pain Relief Joint Health & Flexibility Mobility & Comfort Bones & Joints Joint & Muscle Support**ECO-VITS**£6.22**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GRS7DBCT) [**Swanson Full Spectrum Devils Claw 500mg High-Dose 100 Capsules SOYA-Free Gluten-Free GMO-Free**Swanson**£10.76**13 rev2y ago](https://www.amazon.co.uk/dp/B0CVRXMYM8) [**VITA PHARMA Devils Claw 5000mg 60 Capsules**Vita Pharma**£7.92**3 rev2y ago](https://www.amazon.co.uk/dp/B0F9WW7YXV) [**Vegavero Organic Devils Claw Capsules | 4 995 mg (3:1 Extract) Daily | 90 Capsules | NO Additives | Natural Joint Support | Harpagophytum with 2 7% Harpagoside | Vegan**Vegavero**£16.17**304 rev3y ago](https://www.amazon.co.uk/dp/B0C948KKRG) [**Dulac Devils Claw Gel 98% Extra Strong Muscle and Joint Massage 500 ml**DULÀC FARMACEUTICI 1982**£18.25**2,293 rev4y ago](https://www.amazon.co.uk/dp/B0B3XVM3QH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Devils Claw 8000mg 30 caps Anti INFLAMMATORY Pain Relief Joint Health & Flexibility Mobility & Comfort Bones & Joints Joint & Muscle Support**ECO-VITS**£6.22**4.2★**▲ 248%**](https://www.amazon.co.uk/dp/B0GRS7DBCT) [**Blooming - Liquid Devils Claw (250ml)**Vital**£11.55**4.4★**▲ 131%**](https://www.amazon.co.uk/dp/B00I2MF3LY) [**Nutrivity Devils Claw 2200mg Natural Joint Back & Muscle Pain Relief Supports Mobility Flexibility & Anti Inflammatory Properties Herbal Supplement for Aches & Stiffness 30 Vegan Capsules**Nutrivity**£9.09**4.3★**▲ 126%**](https://www.amazon.co.uk/dp/B0833G6QL8) [**VITA PHARMA Devils Claw 5000mg 60 Capsules**Vita Pharma**£7.92**4.3★**▲ 90%**](https://www.amazon.co.uk/dp/B0F9WW7YXV) [**A.Vogel Devils Claw Harpagophytum Drops (50ml)**A.Vogel**£11.33**4.4★**▲ 74%**](https://www.amazon.co.uk/dp/B003F6AEQG)
**~~View all trending →~~**
## **What buyers say about devils claw**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Great capsules, value for money”*
**Quality-Overall**26%
*“good quality”*
**Joint Pain**18%
*“Great with joints”*
**Advertised Vs Actual Product**9%
*“Says what it does”*
**Efficiency**6%
*“It works very well”*
**Inflammation**6%
*“Anti inflammatory”*
**Instructions/User Manual/Troubleshooting**3%
*“Followed instructions”*
### **What buyers complain about **
**Functionality-Overall**28%
*“Did not work. Not effective”*
**Inflammation**11%
*“swelling has decreasef a lot”*
**Joint Pain**11%
*“Not sure if its working- maybe have to use it for a long time- it hasnt been 12 weeks yet so still getting bad arthritic pain”*
**Pain Relief-Overall**11%
*“didnt really quell the pain”*
**Smell**11%
*“odd smelling chemicals”*
**Value For Money**6%
*“Waste of money”*
**Language Issues**6%
*“Although the writing on the bottle was not written in in English”*
**Texture/Consistency-Overall**6%
*“Looks and feels exactly like gravel, dont want to even try feeding it as I think horse is going to crack a tooth on it”*
## **Common questions**
- **Is devils claw profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the devils claw niche?**
- 16 brands and 50 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in devils claw?**
- Top complaints mined from reviews: Functionality-Overall, Inflammation, Joint Pain. The return rate is 0.0%.
- **When does demand for devils claw peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the devils claw niche?**
- Listings span £4.94–£24.13; the average listing price is £11.57 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.
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