---
title: "Trend — dental tape - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/dental-tape/trend"
last_updated: "2026-07-31T13:28:07.465Z"
locale: en
meta:
  description: "Niche score 52/100 · £683K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £683K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dental tape - Flapen"
---

# **dental tape**

**Worth a look**

Shows searches that convert (20.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 68Growth 30Conversion 100Competition 45Returns 99Price range 37Avg price 22Brand share 0Review moat 32Quality gap 57

**Conversion**

**Incredible****20.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£683K**

£683K/yr · 431K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£1.42–£23.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,296.45**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+4.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.88**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand