---
title: "Dental Tape — £683K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/dental-tape"
last_updated: "2026-07-31T10:44:59.662Z"
locale: en
meta:
description: "Niche score 52/100 · £683K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £683K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dental Tape — £683K/yr Amazon UK Niche (2026) - Flapen"
---
# **dental tape**
**Worth a look**
Shows searches that convert (20.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 68Growth 30Conversion 100Competition 45Returns 99Price range 37Avg price 22Brand share 0Review moat 32Quality gap 57
**Conversion**
**Incredible****20.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£683K**
£683K/yr · 431K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.42–£23.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,296.45**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.88**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dental tape is a £683K/yr Amazon United Kingdom market (431K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dental tape market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£788K–£985K**
- units × avg price
- **Conversion rate**
- **20.1%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **50%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**209**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**0%**
- Oral-B90% - NFIBIS5% - XEEMYX3% - Generic1% - UltraDEX1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/dental-tape/trend)
## **Top dental tape search terms**
- **oral b floss**108K/yr+6.0%13.0% conv. - **dental tape**56K/yr+10.1%15.1% conv. - **oral b satin tape**30K/yr+59.4%16.1% conv. - **oral b satin tape dental floss**35K/yr-25.0%18.4% conv. - **dental floss tape**27K/yr+2.1%16.1% conv. - **oral b dental floss**28K/yr-7.1%13.4% conv. - **floss tape**20K/yr+1.4%14.2% conv. - **satin tape floss**12K/yr+24.6%18.6% conv. - **satin floss**13K/yr+6.1%17.0% conv. - **floss oral b**15K/yr+1.4%14.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/dental-tape/search-terms)
## **Top dental tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£34K10%£68K15%£102K20%£137K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count**Oral-B**£5.81**4.2★87 rev](https://www.amazon.co.uk/dp/B0G6TYCNYG) [2**Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll**Oral-B**£2.31**4.2★87 rev](https://www.amazon.co.uk/dp/B0GHRG3XZ5) [3**Oral-B Satin Tape 25m - Pack of 3**Oral-B**£9.26**4.7★9,595 rev](https://www.amazon.co.uk/dp/B01KYKR8J6) [4**Oral-B Pro-Expert Advanced Waxed Dental Floss Deep Cleansing Removes Plaque Cool Mint Flavour Dental Tape 50 m**Oral-B**£3.08**4.3★1,164 rev](https://www.amazon.co.uk/dp/B0D8KR42N3) [5**Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll**Oral-B**£3.54**4.4★131 rev](https://www.amazon.co.uk/dp/B0G6TYYCF8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral Satin Floss Tape 50m (Double in Size) Waxed Mint Dental Flossing Tape Oral Care for Fresh Clean Feel (Pack of 2)**Generic**£8.23**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GWVZRVVK) [**Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll**Oral-B**£2.31**87 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRG3XZ5) [**Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count**Oral-B**£5.81**87 rev6mo ago](https://www.amazon.co.uk/dp/B0G6TYCNYG) [**Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll**Oral-B**£3.54**131 rev6mo ago](https://www.amazon.co.uk/dp/B0G6TYYCF8) [**Satin Dental Flossing Tape 25m Mint Flavoured Wide Ribbon Design Waxed Nylon Core 25m Pack of 2 (2pk Mint)**NFIBIS**£7.67**30 rev9mo ago](https://www.amazon.co.uk/dp/B0FTG7XRZL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral Satin Floss Tape 50m (Double in Size) Waxed Mint Dental Flossing Tape Oral Care for Fresh Clean Feel (Pack of 2)**Generic**£8.23**4.2★**▲ 200%**](https://www.amazon.co.uk/dp/B0GWVZRVVK) [**Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll**Oral-B**£2.31**4.2★**▲ 191%**](https://www.amazon.co.uk/dp/B0GHRG3XZ5) [**Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count**Oral-B**£5.81**4.2★**▲ 187%**](https://www.amazon.co.uk/dp/B0G6TYCNYG) [**Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll**Oral-B**£3.54**4.4★**▲ 145%**](https://www.amazon.co.uk/dp/B0G6TYYCF8) [**Oral B Satin Tape 25m Mint**Oral-B**£2.35**4.7★**▲ 96%**](https://www.amazon.co.uk/dp/B000LNHB8A)
**~~View all trending →~~**
## **What buyers say about dental tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**30%
*“This might be suitable for people with very healthy gums”*
**Quality-Overall**18%
*“Excellent item and quality speedy delivery highly recommended”*
**Value For Money**8%
*“Good value for money”*
**Advertised Vs Actual Product**7%
*“Did its job”*
**Ease Of Use**5%
*“Easy to use”*
**Adhesion/Stickiness**5%
*“Great tape”*
**Taste-Overall**4%
*“it tastes delicious”*
**Flavor**2%
*“This has the added bonus that it comes in mint flavour too, great”*
**Tooth Brightening**2%
*“Helps clean between teeth effectively”*
**Tooth Sensitivity**2%
*“Helps clean between teeth effectively”*
### **What buyers complain about **
**Oral Hygiene**22%
*“The floss doesnt work properly”*
**Quality-Overall**18%
*“Reduce the quality”*
**Durability**6%
*“broken within a week of use”*
**Thickness**6%
*“too thick for my teeth”*
**Ease Of Use**4%
*“Frustrating to use”*
**Value For Money**4%
*“It's expensive”*
**Taste-Overall**3%
*“Tastes very false”*
**Material Quality**2%
*“seems like a cheap plastic material”*
**Adhesion/Stickiness**2%
*“very weak tape”*
**Ease Of Cleaning**2%
*“doesnt clean as well”*
### **Top return reasons **
**Advertised Vs Actual Product**36%
**Quality-Overall**14%
**Oral Hygiene**8%
**Durability**5%
**Thickness**5%
**Value For Money**4%
**Material Quality**3%
**Adhesion/Stickiness**3%
**Tooth Sensitivity**3%
**Flavor**2%
## **Common questions**
- **Is dental tape profitable to sell on Amazon United Kingdom?**
- The niche generates £683K/yr across 22 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dental tape niche?**
- 5 brands and 209 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dental tape?**
- Top complaints mined from reviews: Oral Hygiene, Quality-Overall, Durability. The return rate is 0.1%.
- **When does demand for dental tape peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the dental tape niche?**
- Listings span £1.42–£23.13; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 3,296 reviews — the moat a new listing must climb.
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