---
title: "Search terms — dental floss - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/dental-floss/search-terms"
last_updated: "2026-07-31T10:43:50.843Z"
locale: en
meta:
  description: "Niche score 58/100 · £2.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £2.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dental floss - Flapen"
---

# **dental floss**

**Worth a look**

Shows searches that convert (20.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 24Conversion 100Competition 48Returns 99Price range 37Avg price 16Brand share 31Review moat 31Quality gap 58

**Conversion**

**Incredible****20.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.1M**

£2.1M/yr · 1.8M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£1.42–£23.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,424.76**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.74**

avg listing price — sweet spot $15–$100