---
title: "Dental Floss — £2.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/dental-floss"
last_updated: "2026-07-31T08:59:05.595Z"
locale: en
meta:
description: "Niche score 58/100 · £2.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £2.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dental Floss — £2.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **dental floss**
**Worth a look**
Shows searches that convert (20.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 24Conversion 100Competition 48Returns 99Price range 37Avg price 16Brand share 31Review moat 31Quality gap 58
**Conversion**
**Incredible****20.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.1M**
£2.1M/yr · 1.8M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.42–£23.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,424.76**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.74**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dental floss is a £2.1M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dental floss market data**
- **Units sold / yr**
- **300K–400K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **£1.7M–£2.3M**
- units × avg price
- **Conversion rate**
- **20.4%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **68%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**182**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**11%**
- Oral-B62% - Cleanse12% - Y-Kelin6% - Colgate4% - HouChanges3% - Waken3% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
40K30KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/dental-floss/trend)
## **Top dental floss search terms**
- **floss**677K/yr+0.7%14.8% conv. - **dental floss**556K/yr-6.1%15.4% conv. - **oral b floss**108K/yr+6.0%10.4% conv. - **tooth floss**93K/yr-5.3%12.8% conv. - **dental tape**56K/yr+10.1%14.0% conv. - **oral b satin tape**30K/yr+59.4%15.2% conv. - **teeth floss**47K/yr-5.3%11.5% conv. - **oral b satin tape dental floss**35K/yr-25.0%17.5% conv. - **dental floss tape**27K/yr+2.1%16.5% conv. - **oral b dental floss**28K/yr-7.1%11.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/dental-floss/search-terms)
## **Top dental floss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£104K10%£209K15%£313K20%£418K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll**Oral-B**£3.54**4.4★131 rev](https://www.amazon.co.uk/dp/B0G6TYYCF8) [2**200pcs Floss Sticks Dental Triple Clean Advanced Clean Dental Floss Stick Easy and Simple to Use Tooth Floss Picks Smoothly Work on Tight Teeth Floss Sticks Keeps Your Mouth Fresh and Clean**Cleanse**£5.47**4.4★4,567 rev](https://www.amazon.co.uk/dp/B0B4W8PQV8) [3**Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll**Oral-B**£2.31**4.2★87 rev](https://www.amazon.co.uk/dp/B0GHRG3XZ5) [4**Oral-B Pro-Expert Advanced Waxed Dental Floss Deep Cleansing Removes Plaque Cool Mint Flavour Dental Tape 50 m**Oral-B**£3.08**4.3★1,164 rev](https://www.amazon.co.uk/dp/B0D8KR42N3) [5**Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count**Oral-B**£5.81**4.2★87 rev](https://www.amazon.co.uk/dp/B0G6TYCNYG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll**Oral-B**£2.31**87 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRG3XZ5) [**Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll**Oral-B**£3.54**131 rev6mo ago](https://www.amazon.co.uk/dp/B0G6TYYCF8) [**Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count**Oral-B**£5.81**87 rev6mo ago](https://www.amazon.co.uk/dp/B0G6TYCNYG) [**Satin Dental Flossing Tape 25m Mint Flavoured Wide Ribbon Design Waxed Nylon Core 25m Pack of 2 (2pk Mint)**NFIBIS**£7.67**30 rev9mo ago](https://www.amazon.co.uk/dp/B0FTG7XRZL) [**50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)**cobefy**£2.49**164 rev10mo ago](https://www.amazon.co.uk/dp/B0FR4WB2L1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll**Oral-B**£2.31**4.2★**▲ 271%**](https://www.amazon.co.uk/dp/B0GHRG3XZ5) [**Oral-B Satin Tape Floss Removes Plaque Waxed Dental Floss for Tight Spaces for a Fresh Clean Feeling Mint Flavour 50m Roll 2 Count**Oral-B**£5.81**4.2★**▲ 256%**](https://www.amazon.co.uk/dp/B0G6TYCNYG) [**Oral-B Essential Floss - Removes Plaque - Waxed Dental Floss for Tight Spaces - Shred-Resistant - Mint - 2x50M Roll**Oral-B**£3.54**4.4★**▲ 214%**](https://www.amazon.co.uk/dp/B0G6TYYCF8) [**Colgate Total Pro Gum Health Interdental Floss 25m - Waxed tooth floss - Improves gum health - Helps reduce gum problems - Helps reduce tooth decay - Removes plaque between teeth and gums**Colgate**£2.06**4.0★**▲ 161%**](https://www.amazon.co.uk/dp/B014PCQ3W2) [**Oral-B Glide Pro-Health Deep Clean Dental Floss Cool Mint 40 M Pack of 2**Oral-B**£10.10**4.3★**▲ 134%**](https://www.amazon.co.uk/dp/B00240MO2G)
**~~View all trending →~~**
## **What buyers say about dental floss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**26%
*“Amazing for teeth”*
**Quality-Overall**15%
*“EXCELLENT QUALITY”*
**Value For Money**12%
*“Decent price”*
**Advertised Vs Actual Product**8%
*“work as advertised”*
**Ease Of Use**7%
*“Ease of use”*
**Taste-Overall**3%
*“Has a pleasant mint taste”*
**Adhesion/Stickiness**3%
*“I find this tape easy to use”*
**Strength**2%
*“The floss is strong”*
**Flavor**2%
*“Also love the minty flavour of it”*
**Tooth Brightening**1%
*“Helps clean between teeth effectively”*
### **What buyers complain about **
**Oral Hygiene**15%
*“The floss doesnt work properly”*
**Quality-Overall**13%
*“Bad quality”*
**Thickness**8%
*“The floss is too thick”*
**Ease Of Use**5%
*“hard to use”*
**Value For Money**5%
*“Waste of money”*
**Tooth Sensitivity**4%
*“It's not what I imagined, too thick and it really irritates my teeth”*
**Taste-Overall**3%
*“the mint taste isnt very strong”*
**Strength**3%
*“Very flimsy and breaks easily”*
**Flavor**3%
*“No min flavour”*
**Adhesion/Stickiness**2%
*“Tape sticks”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Quality-Overall**17%
**Size-Overall**8%
**Oral Hygiene**5%
**Thickness**5%
**Adhesion/Stickiness**4%
**Functionality-Overall**4%
**Value For Money**4%
**Thin**3%
**Material Quality**3%
## **Common questions**
- **Is dental floss profitable to sell on Amazon United Kingdom?**
- The niche generates £2.1M/yr across 25 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the dental floss niche?**
- 13 brands and 182 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in dental floss?**
- Top complaints mined from reviews: Oral Hygiene, Quality-Overall, Thickness. The return rate is 0.1%.
- **When does demand for dental floss peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the dental floss niche?**
- Listings span £1.42–£23.13; the average listing price is £5.74 (sweet spot $15–$100). The average incumbent carries 3,425 reviews — the moat a new listing must climb.
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