---
title: "Delay Condoms Long Lasting — £275K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/delay-condoms-long-lasting"
last_updated: "2026-07-31T10:35:42.452Z"
locale: en
meta:
description: "Niche score 55/100 · £275K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £275K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Delay Condoms Long Lasting — £275K/yr Amazon UK Niche (2026) - Flapen"
---
# **delay condoms long lasting**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 50Growth 52Conversion 81Competition 47Returns 100Price range 56Avg price 57Brand share 10Review moat 29Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.81**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.88–£30.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+22.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£275K**
£275K/yr · 250K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,556.93**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, delay condoms long lasting is a £275K/yr Amazon United Kingdom market (250K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **delay condoms long lasting market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£256K–£320K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **59%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **96 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**171**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 93%
**Open market**
**2%**
- Durex80% - Pasante8% - Skins3% - NOTTY BOY3% - Kama Sutra2% - MAXUS2% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — +22.4% search growth over the last 90 days.
70K50KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/delay-condoms-long-lasting/trend)
## **Top delay condoms long lasting search terms**
- **condoms extended pleasure men**16K/yr+240.9%7.6% conv. - **durex extended pleasure con**34K/yr+35.5%9.7% conv. - **delay condoms long lasting**30K/yr+18.9%5.1% conv. - **condoms dots and rims**38K/yr-29.5%6.4% conv. - **control climax condoms**10K/yr+154.6%0.0% conv. - **ribbed condoms best for her**17K/yr-6.2%8.1% conv. - **durex mutual climax condom dotted**10K/yr+65.9%9.4% conv. - **ribbed condoms**11K/yr+10.3%7.1% conv. - **delay condoms**8K/yr+26.4%4.6% conv. - **durex extended pleasure**6K/yr+81.2%7.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/delay-condoms-long-lasting/search-terms)
## **Top delay condoms long lasting products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£11K8%£22K12%£33K16%£44K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Durex Mutual Climax Condoms (Pack of 12)**Durex**£10.65**4.5★1,852 rev](https://www.amazon.co.uk/dp/B01117UJ8S) [2**Durex Extended Pleasure 40 Condoms Regular Fit With Performa Silicone Lube Easy on Shape Teat Ended Natural Latex Pre Lubricated**Durex**£25.58**4.5★7,036 rev](https://www.amazon.co.uk/dp/B0BSXND7FB) [3**Durex Pleasure Me Condoms Ribbed & Dotted Regular Fit 12s**Durex**£5.72**4.6★10,876 rev](https://www.amazon.co.uk/dp/B01117UJ0Q) [4**Durex Performa Condoms Extended Pleasure Delay Prolong Long Lasting - Box of 12**Durex**£8.98**4.2★735 rev](https://www.amazon.co.uk/dp/B07RVLLR7K) [5**Durex Pleasure Me 40 Condoms Dotted and Ribbed Regular Fit With Extra Silicone Lube Trusted Durex Protection With Silicone Lube Easy on Shape Teat Ended Natural Latex**Durex**£16.33**4.6★10,876 rev](https://www.amazon.co.uk/dp/B09J1Y4Z3Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pasante Infinity X Delay Condoms with Benzocaine 12 Pack | Longer Lasting Performance**Pasante**£9.00**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZW9PL6S) [**Pasante Sensitive Condoms Thin Extra Feel 50 Pack - Condoms Bulk for Men Silicone Lube Natural Latex Extra Safe Pleasure Long Last Delay and Close Fit**Pasante**£10.73**4 rev8mo ago](https://www.amazon.co.uk/dp/B0G49QT5D9) [**MAXUS Double Spiral 15 Shaped Lubricated Condoms for Men Twisted Spiral-Textured Fit Natural Latex Easy-On Shape Premium Quality Includes Stylish Metal Case (Pack of 15)**MAXUS**£7.76**32 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGNLH87) [**NOTTY BOY Big Dotted Textured Condoms 10 Units | Intensely Dotted Design for Enhanced Sensation**NOTTY BOY**£6.71**51 rev3y ago](https://www.amazon.co.uk/dp/B09X12JNRW) [**Durex Extended Pleasure 40 Condoms Regular Fit With Performa Silicone Lube Easy on Shape Teat Ended Natural Latex Pre Lubricated**Durex**£25.58**7,036 rev3y ago](https://www.amazon.co.uk/dp/B0BSXND7FB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pasante Infinity X Delay Condoms with Benzocaine 12 Pack | Longer Lasting Performance**Pasante**£9.00**0.0★**▲ 278%**](https://www.amazon.co.uk/dp/B0GZW9PL6S) [**EXS Delay Condoms (144 Pack) Regular Fit Premium Latex with Non-Spermicidal Lube Straight-Walled with Teat PETA-Approved Vegan Condom 3 Year Life - CE Marked NHS Approved Male Condoms**EXS**£24.01**3.8★**▲ 116%**](https://www.amazon.co.uk/dp/B0BF11JXPC) [**Durex Extended Pleasure 40 Condoms Regular Fit With Performa Silicone Lube Easy on Shape Teat Ended Natural Latex Pre Lubricated**Durex**£25.58**4.5★**▲ 108%**](https://www.amazon.co.uk/dp/B0BSXND7FB) [**KamaSutra Long Lasting Condom (Set Of 3 Total 36 Condoms)**Kama Sutra**£9.54**4.5★**▲ 88%**](https://www.amazon.co.uk/dp/5856541367) [**Durex Performa Condoms Extended Pleasure Delay Prolong Long Lasting - Box of 12**Durex**£8.98**4.2★**▲ 75%**](https://www.amazon.co.uk/dp/B07RVLLR7K)
**~~View all trending →~~**
## **What buyers say about delay condoms long lasting**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Contraception**23%
*“Best affordable condoms on the market”*
**Advertised Vs Actual Product**15%
*“Worked as described”*
**Quality-Overall**11%
*“the quality has been consistent for me”*
**Value For Money**10%
*“This is a bulk pack thats clearly aimed at value”*
**Ease Of Use**7%
*“Easy 10/10, me and the mrs both had an excellent time with them”*
**Durability**5%
*“Durex are great as always, I hope after 60 years old they will be still so hard and solid”*
**Sexual Wellness**5%
*“Longer sex”*
**Allergies**5%
*“may be helpful to some 1 who is expressing dryness irritation and uncomfortable”*
**Sleep Quality**5%
*“Have a lot of good night's”*
**Soft Feel**5%
*“I like the feel”*
### **What buyers complain about **
**Size-Overall**27%
*“It should say if the sizing isn't standard”*
**Sexual Wellness**14%
*“stupid condom”*
**Thickness**10%
*“Absolutely terrible really thick hardly not dotted”*
**Age Suitability**9%
*“No babies so far”*
**Satisfaction/Pleasure**9%
*“Not impressed”*
**Smell**9%
*“Moved to these when Pleasuremax added a strong perfume smell which I found distracting”*
**Lubrication**5%
*“Not great lubricant”*
**Value For Money**5%
*“Absolute waste of money”*
**Durability**5%
*“Easily torn”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Durability**17%
**Size-Overall**17%
**Smell**11%
**Lubrication**11%
**Value For Money**11%
**Functionality-Overall**6%
**Pain Relief-Overall**6%
## **Common questions**
- **Is delay condoms long lasting profitable to sell on Amazon United Kingdom?**
- The niche generates £275K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the delay condoms long lasting niche?**
- 8 brands and 171 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in delay condoms long lasting?**
- Top complaints mined from reviews: Size-Overall, Sexual Wellness, Thickness. The return rate is 0.1%.
- **What does it cost to enter the delay condoms long lasting niche?**
- Listings span £2.88–£30.54; the average listing price is £12.81 (sweet spot $15–$100). The average incumbent carries 3,557 reviews — the moat a new listing must climb.
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