---
title: "Defibrillator — £252K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/defibrillator"
last_updated: "2026-07-31T08:56:50.709Z"
locale: en
meta:
description: "Niche score 36/100 · £252K/yr market · 96K searches/yr · £429.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £252K/yr market · 96K searches/yr · £429.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Defibrillator — £252K/yr Amazon UK Niche (2026) - Flapen"
---
# **defibrillator**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 47Growth 18Conversion 8Competition 19Returns 90Price range 9Avg price 11Brand share 31Review moat 97Quality gap 50
**Review moat**
**Incredible****52.15**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£252K**
£252K/yr · 96K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£429.63**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£20.69–£882.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, defibrillator is a £252K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **defibrillator market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£107K–£215K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#184**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **69%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**9%**
- HeartStart31% - Yzpacc18% - Reliance Medical16% - CU Medical15% - XFT7% - Mindray4% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/defibrillator/trend)
## **Top defibrillator search terms**
- **defibrillator**52K/yr-13.8%0.4% conv. - **defibrillator machine for home**19K/yr-29.3%0.2% conv. - **aed**10K/yr-11.3%0.1% conv. - **aed defibrillator machine**8K/yr+1.1%0.4% conv. - **defib**3K/yr-13.3%0.6% conv. - **defibrillators**3K/yr+4.0%0.0% conv. - **aed defibrillator**3K/yr-5.3%0.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/defibrillator/search-terms)
## **Top defibrillator products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£25K20%£50K30%£75K40%£101K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips HeartStart HS1 Defibrillator with Slim Carry Case M5066A-C02**HeartStart**£881.62**4.8★12 rev](https://www.amazon.co.uk/dp/B013U94TC2) [2**Yzpacc Set of 50 CPR Mask Disposable CPR Shield Emergency Mask Key Chain Ring with One-Way Valve Breathing Barrier for First Aid or AED Training**Yzpacc**£20.69**4.7★377 rev](https://www.amazon.co.uk/dp/B091H52KR6) [3**Reliance Medical Mediana A15 HeartOn AED Unit - Adult/Paediatric Mode Switch - Defibrillator Unit for Home Schools Clubs and Groups - Protective Outer Cover**Reliance Medical**£882.10**4.6★17 rev](https://www.amazon.co.uk/dp/B01HONR1MK) [4**CU Medical iPAD SP1 AED Automated External Defibrillator Fully Automatic**CU Medical**£862.41**4.3★70 rev](https://www.amazon.co.uk/dp/B01LCH0P0Y) [5**Philips HeartStart HS1 Defibrillator Adult SMART Pads Cartridge M5071A**HeartStart**£60.72**4.1★40 rev](https://www.amazon.co.uk/dp/B005WUT8M4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Defibrillator Trainer XFT-120N AED Training Set CPR Trainer Device English French Spanish Brazilian Portuguese Voice Prompts 5 Scenarios First Aid Training Kit for Defibrillator Trainee Beginner**XFT**£77.04**15 rev2y ago](https://www.amazon.co.uk/dp/B0D5GJY6CP) [**CU Medical iPAD NFK200 AED Semi-Automatic Defibrillator**CU Medical**£676.89**0 rev2y ago](https://www.amazon.co.uk/dp/B0D2LDT9PD) [**Mini AED Trainer XFT Portable AED Training Kit Essentials AED Training Device in English for Defibrillator Trainee Beginner (XFT-D0009)**XFT**£40.67**64 rev2y ago](https://www.amazon.co.uk/dp/B0CTSVDGLZ) [**AED Trainer Rechargeable Defibrillator Trainer with Remote Control CPR Training Defibrillator Simulator 8 Scenarios 4 Prompts Voice - English French Italian Chinese XFT-120GA AED Trainer**XFT**£136.60**16 rev2y ago](https://www.amazon.co.uk/dp/B0CNP39VC8) [**JKTENS AED Trainer First Aid Device English & Spanish Automated External Defibrillator Teaching CPR Training Emergency Rescue for First aid Training**JTKENS**£150.81**0 rev3y ago](https://www.amazon.co.uk/dp/B0CCSBD6FH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yzpacc Set of 50 CPR Mask Disposable CPR Shield Emergency Mask Key Chain Ring with One-Way Valve Breathing Barrier for First Aid or AED Training**Yzpacc**£20.69**4.7★**▲ 195%**](https://www.amazon.co.uk/dp/B091H52KR6) [**Defibrillator Trainer XFT-120N AED Training Set CPR Trainer Device English French Spanish Brazilian Portuguese Voice Prompts 5 Scenarios First Aid Training Kit for Defibrillator Trainee Beginner**XFT**£77.04**4.8★**▲ 68%**](https://www.amazon.co.uk/dp/B0D5GJY6CP) [**Philips HeartStart HS1 Defibrillator Adult SMART Pads Cartridge M5071A**HeartStart**£60.72**4.1★**▲ 29%**](https://www.amazon.co.uk/dp/B005WUT8M4) [**Philips HeartStart HS1 Defibrillator with Slim Carry Case M5066A-C02**HeartStart**£881.62**4.8★**▲ 23%**](https://www.amazon.co.uk/dp/B013U94TC2) [**Mini AED Trainer XFT Portable AED Training Kit Essentials AED Training Device in English for Defibrillator Trainee Beginner (XFT-D0009)**XFT**£40.67**4.4★**— 3%**](https://www.amazon.co.uk/dp/B0CTSVDGLZ)
**~~View all trending →~~**
## **What buyers say about defibrillator**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Good value”*
**Quality-Overall**17%
*“This is a very well equipped kit, good quality and great value”*
**Ease Of Use**17%
*“Smart and do the job”*
**Size-Overall**17%
*“Good travelling size”*
**Strength**8%
*“The bag itself is quite sturdy”*
### **What buyers complain about **
**Quality-Overall**50%
*“However the contents on the whole are cheap”*
### **Top return reasons **
**Functionality-Overall**22%
**Size-Overall**22%
**Compatibility-Overall**11%
**Maintenance And Repair**11%
**Certifications**11%
**Charging**11%
**Advertised Vs Actual Product**11%
## **Common questions**
- **Is defibrillator profitable to sell on Amazon United Kingdom?**
- The niche generates £252K/yr across 13 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the defibrillator niche?**
- 9 brands and 26 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in defibrillator?**
- Top complaints mined from reviews: Quality-Overall. The return rate is 1.3%.
- **When does demand for defibrillator peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the defibrillator niche?**
- Listings span £20.69–£882.10; the average listing price is £429.63 (sweet spot $15–$100). The average incumbent carries 52 reviews — the moat a new listing must climb.
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