---
title: "Crest Whitening Strips — £277K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/crest-whitening-strips"
last_updated: "2026-07-31T10:44:45.024Z"
locale: en
meta:
description: "Niche score 44/100 · £277K/yr market · 1.1M searches/yr · £14.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £277K/yr market · 1.1M searches/yr · £14.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crest Whitening Strips — £277K/yr Amazon UK Niche (2026) - Flapen"
---
# **crest whitening strips**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 50Growth 36Conversion 22Competition 19Returns 99Price range 52Avg price 71Brand share 4Review moat 23Quality gap 80
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£14.47**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.79–£23.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£277K**
£277K/yr · 1.1M searches
**Growth**
**Okay****+8.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,022.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, crest whitening strips is a £277K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crest whitening strips market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£289K–£362K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **39.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**40**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Crest76% - Whites Beaconsfield7% - DrDent6% - BetterWhite6% - Pdoo3% - MySmile2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/crest-whitening-strips/trend)
## **Top crest whitening strips search terms**
- **crest whitening strips**495K/yr+1.7%1.4% conv. - **crest 3d whitestrips**198K/yr+22.4%1.0% conv. - **crest whitestrips**106K/yr+44.1%0.5% conv. - **crest teeth whitening strips**48K/yr-3.8%1.4% conv. - **teeth whitening strips crest**44K/yr+7.3%2.3% conv. - **crest 3d whitening strips**27K/yr-0.2%1.2% conv. - **crest 3d whitestrips professional effects**17K/yr+24.2%0.9% conv. - **3d crest whitening strips**26K/yr-9.6%1.7% conv. - **whitening strips crest**21K/yr-13.7%1.7% conv. - **lumineux teeth whitening strips**19K/yr-4.3%0.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/crest-whitening-strips/search-terms)
## **Top crest whitening strips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£28K20%£55K30%£83K40%£111K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2**Crest**£13.73**4.4★75 rev](https://www.amazon.co.uk/dp/B0DKVGXVZ2) [2**Crest Toothpaste 3D White Brilliance Vibrant Peppermint 4.1oz (Pack of 3)**Crest**£23.81**4.3★20,143 rev](https://www.amazon.co.uk/dp/B07CHP3FPQ) [3**Crest 3D White Radiant Mint Whitening Toothpaste 3.5 oz**Crest**£17.47**4.3★20,143 rev](https://www.amazon.co.uk/dp/B019FGCM00) [4**Whites Beaconsfield Teeth Whitening Strips 28 Strips (14-Day Treatment) Non-Peroxide Formula Enamel-Safe Brighten Teeth Fast Removes Coffee Wine Smoke Stains Safe for Sensitive Teeth**Whites Beaconsfield**£9.08**4.0★2,080 rev](https://www.amazon.co.uk/dp/B0886JBF42) [5**Crest Twin Pack 3D White Luxe Glamorous White Toothpaste 3.5 Ounce each**Crest**£16.16**4.3★13,687 rev](https://www.amazon.co.uk/dp/B01MZC708J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth**DrDent**£16.70**4,701 rev2mo ago](https://www.amazon.co.uk/dp/B0H1X83Z1X) [**Purple Teeth Whitening Strips 21 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal**Pdoo**£17.54**4,347 rev4mo ago](https://www.amazon.co.uk/dp/B0GSTRD8K1) [**Teeth Whitening Strip 14 Treatments - Whitening Strips for Sensitive People Fast Remove Smoking Coffee Wine Stains Teeth Brightening Kit Pack of 28 Non-Slip Strips**Pdoo**£10.80**4,347 rev1y ago](https://www.amazon.co.uk/dp/B0FH3ST7SG) [**Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2**Crest**£13.73**75 rev1y ago](https://www.amazon.co.uk/dp/B0DKVGXVZ2) [**BetterWhite Professional Teeth Whitening Strips 21 Treatments - Enamel Safe - Non-Sensitive Formula - 42 Peroxide-Free Strips - Dentist Formulated Teeth Whitening Kit + Mouth Opener Included**BetterWhite**£14.47**2,316 rev3y ago](https://www.amazon.co.uk/dp/B0BLL2S5PC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth**DrDent**£16.70**4.1★**▲ 270%**](https://www.amazon.co.uk/dp/B0H1X83Z1X) [**Purple Teeth Whitening Strips 21 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal**Pdoo**£17.54**4.5★**▲ 268%**](https://www.amazon.co.uk/dp/B0GSTRD8K1) [**Crest Toothpaste 3D White Brilliance Vibrant Peppermint 4.1oz (Pack of 3)**Crest**£23.81**4.3★**▲ 198%**](https://www.amazon.co.uk/dp/B07CHP3FPQ) [**BetterWhite Professional Teeth Whitening Strips 21 Treatments - Enamel Safe - Non-Sensitive Formula - 42 Peroxide-Free Strips - Dentist Formulated Teeth Whitening Kit + Mouth Opener Included**BetterWhite**£14.47**3.8★**▲ 178%**](https://www.amazon.co.uk/dp/B0BLL2S5PC) [**Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2**Crest**£13.73**4.4★**▲ 85%**](https://www.amazon.co.uk/dp/B0DKVGXVZ2)
**~~View all trending →~~**
## **What buyers say about crest whitening strips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**27%
*“whitening your teeth”*
**Quality-Overall**20%
*“Good item well made”*
**Ease Of Use**9%
*“Ease of use”*
**Value For Money**8%
*“They are affordable”*
**Efficiency**5%
*“WORKS WELL”*
**Taste-Overall**3%
*“No nasty taste”*
**Ease Of Application**3%
*“Works perfectly and not too hard to apply”*
**Adhesion/Stickiness**3%
*“good stickiness”*
**Tooth Sensitivity**3%
*“It perfect for sensitive teeth”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Not very effective”*
**Tooth Brightening**8%
*“Did not whiten”*
**Adhesion/Stickiness**7%
*“Very sticky”*
**Ease Of Use**7%
*“Not very user friendly”*
**Oral Hygiene**5%
*“My teeth were bad”*
**Tooth Sensitivity**5%
*“some made my teeth feel quite sensitive”*
**Color**5%
*“Defo a few shades lighter than before”*
**Color Fading/Discoloration**4%
*“it seems like my teeth are more discoloured after use”*
**Sensitivity-Overall**3%
*“Caused VERY sensitive teeth”*
**Taste-Overall**3%
*“doesn't have strong taste”*
### **Top return reasons **
**Functionality-Overall**24%
**Tooth Brightening**15%
**Tooth Sensitivity**11%
**Adhesion/Stickiness**8%
**Advertised Vs Actual Product**7%
**Value For Money**3%
**Quality-Overall**3%
**Ease Of Use**3%
**Taste-Overall**2%
**Certifications**2%
## **Common questions**
- **Is crest whitening strips profitable to sell on Amazon United Kingdom?**
- The niche generates £277K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the crest whitening strips niche?**
- 6 brands and 40 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in crest whitening strips?**
- Top complaints mined from reviews: Functionality-Overall, Tooth Brightening, Adhesion/Stickiness. The return rate is 0.3%.
- **When does demand for crest whitening strips peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the crest whitening strips niche?**
- Listings span £6.79–£23.81; the average listing price is £14.47 (sweet spot $15–$100). The average incumbent carries 7,023 reviews — the moat a new listing must climb.
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