---
title: "Reviews — crest toothpaste - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/crest-toothpaste/reviews"
last_updated: "2026-07-31T16:42:57.736Z"
locale: en
meta:
  description: "Niche score 46/100 · £171K/yr market · 213K searches/yr · £14.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £171K/yr market · 213K searches/yr · £14.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — crest toothpaste - Flapen"
---

# **crest toothpaste**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 25Conversion 63Competition 45Returns 99Price range 49Avg price 69Brand share 2Review moat 22Quality gap 65

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£14.30**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£4.35–£25.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£171K**

£171K/yr · 213K searches

**Growth**

**Bad****-0.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,376.33**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand